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Open APIs: A Telco's Perspective

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Asha Velliakal presented this at "The Business of APIs" conference on October 15, 2007.

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Open APIs: A Telco’s Perspective Asha Vellaikal Orange Labs
agenda ,[object Object],[object Object],[object Object],1 2 3
Telcos are not exactly open …. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Telcos have to evolve …. ,[object Object],[object Object],[object Object],[object Object],[object Object],Telco 2.0: Redefining the telco business model Telco 2.0 is a TM of STL
Telco APIs: Optimistic & Pessimistic views ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What APIs can a Telco offer? Communication Voice Call Conf Call SMS / MMS WAP Push Context Location Presence Profile Device capabilities Identity Authentication SSO Network Prioritized Traffic Info on BW Payment Carrier Billing Content Ringtones Ringback Video User Data Mobile Addressbook Usage Calendar Telco API
Wholesale / Aggregator Model A B C Aggregator 1 (normalize across Telcos) Aggregator 2 (additional value, e.g. more context) Aggregator 3 (innovation on top of telco apis) Maps, landmarks, zip code etc. e.g. 7p to 10p per location request. Minimum usage fees per operator. Expensive. Telco API Telco API Telco API Mobile GPS Widgets
Direct Telco APIs Commercial R&D / Experimental In Preparation / Consideration Many!
Current Orange APIs openid.orange.fr dev.bubbletop.com dev.pikeo.com
Telcos must also leverage their developer programs
Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object]
thank you Orange, the Orange mark and any other Orange product or service names referred to in this material are trade marks of Orange Personal Communications Services Limited. © Orange Personal Communications Services Limited. [email_address] http://orangepartner.com http://dev.pikeo.com http://dev.bubbletop.com http://openid.orange.fr

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Open APIs: A Telco's Perspective

  • 1. Open APIs: A Telco’s Perspective Asha Vellaikal Orange Labs
  • 2.
  • 3.
  • 4.
  • 5.
  • 6. What APIs can a Telco offer? Communication Voice Call Conf Call SMS / MMS WAP Push Context Location Presence Profile Device capabilities Identity Authentication SSO Network Prioritized Traffic Info on BW Payment Carrier Billing Content Ringtones Ringback Video User Data Mobile Addressbook Usage Calendar Telco API
  • 7. Wholesale / Aggregator Model A B C Aggregator 1 (normalize across Telcos) Aggregator 2 (additional value, e.g. more context) Aggregator 3 (innovation on top of telco apis) Maps, landmarks, zip code etc. e.g. 7p to 10p per location request. Minimum usage fees per operator. Expensive. Telco API Telco API Telco API Mobile GPS Widgets
  • 8. Direct Telco APIs Commercial R&D / Experimental In Preparation / Consideration Many!
  • 9. Current Orange APIs openid.orange.fr dev.bubbletop.com dev.pikeo.com
  • 10. Telcos must also leverage their developer programs
  • 11.
  • 12. thank you Orange, the Orange mark and any other Orange product or service names referred to in this material are trade marks of Orange Personal Communications Services Limited. © Orange Personal Communications Services Limited. [email_address] http://orangepartner.com http://dev.pikeo.com http://dev.bubbletop.com http://openid.orange.fr