Companies outsource social media for several reasons: lack of results from in-house efforts, changing staff disrupting momentum, growing businesses needing extra support during busy periods, the time-consuming nature of social media, it not being a core competency, competition already engaging on platforms, the constantly changing landscape, or simply needing an expert boost. Outsourcing allows leveraging outside expertise to further brand awareness in a cost-effective manner.

1. REASONS TO
OUTSOURCE
SOCIAL MEDIA
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2. REASONS TO OUTSOURCE
SOCIAL MEDIA
Companies of all sizes make choices between managing their business activities in house , employing temporary
staff or fully outsourcing areas of expertise. The primary reasons for doing so is to drive the business forward in
the most efficient and cost effective manner.
From accounting practices to IT infrastructure management, human resources to market research - outsourcing business
activity to solve business problems and drive productivity and revenue is common place across many industries.
Social Media Outsourcing has grown at a fast rate - from 2010 to 2012 the numbers of companies bringing external resource
has doubled according to a report from Michael Stelzner, Social Media Examiner. There are many reasons for this trend taking
place and the purpose of this paper is to share some of these aspects.
Your business may already be managing a social media strategy or alternatively you may be in the early stages and assessing
the value of a social campaign.
Either way, you have objectives in place to increase brand awareness but are unsure which path to go down - do it yourself
or bring in external resource - ‘the build vs buy’. Here are some of the most commons reasons in favour of outsourcing
social activity;
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3. REASONS TO OUTSOURCE
SOCIAL MEDIA
INVESTING TIME BUT
LACKING RESULTS…
You have invested time and resource into social media and
have not seen the traction you desired. Publishing content
and spreading the word over multiple platforms just does
not appear to drive consumer engagement or traffic.
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4. REASONS TO OUTSOURCE
SOCIAL MEDIA
CHANGING OF STAFF…
As within any job function, a change of personnel can slow
down productivity - easing a new person into a role can be
a significant ramp up period. It does however provide an
opportunity to take a fresh look at the current strategy in
place - bringing in external expertise as a temporary or part
managed basis can maintain momentum and bring new
ideas to the table.
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5. REASONS TO OUTSOURCE
SOCIAL MEDIA
YOU ARE GROWING
This is great news - more clients, increased revenue but
you want to ensure your customer satisfaction is high as
well. Keeping your customer base up to date with company
news, product releases, new services etc It is becoming
common place that companies are bringing in external
resource for contracted periods to help drive promotions
and launches at certain times of the year – helping to
reduce additional salary and training expenses.
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6. REASONS TO OUTSOURCE
SOCIAL MEDIA
IT IS TIME CONSUMING
Social Media platforms are typically ‘free’ to use at a
standard level but the real cost is the time it takes to
develop the right strategy, engage with your communities
and analyse the campaigns. Many companies employ
teams of social managers to simply listen and engage with
their audiences - for the SME market this is very often not
an option and the cost of hiring social media managers can
be substantial.
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7. REASONS TO OUTSOURCE
SOCIAL MEDIA
IT IS NOT YOUR CORE
COMPETENCY…
Your focus is on developing your products or services – you
sell, you support, you Product Manage but Social Media is
a new area that is not a core competency for your business.
Your marketing do a great job building case studies, press
releases, sales collateral , company messaging - stretching
this to managing a Social Media Campaigns just isn’t
possible without bringing on more staff.
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8. REASONS TO OUTSOURCE
SOCIAL MEDIA
THE COMPETITION IS
ALREADY THERE….
Taking a look around and you will see companies in your
space using social platforms - some are doing a great job
and others are a little behind the curve. First thing to do is
to ‘Get Even’ and then ‘Get Better’ - gain the competitive
advantage and act now.
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9. REASONS TO OUTSOURCE
SOCIAL MEDIA
SOCIAL MEDIA IS
ALWAYS CHANGING ….
The landscape is continuously moving - there are more
social platforms coming to market every year and the
number of third party applications & plugins are simply to
large to count. What technology is new, what markets does
it address, how does it complement your business
objectives....it is a minefield but one that contains a
gateway to custom.
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10. REASONS TO OUTSOURCE
SOCIAL MEDIA
MAYBE YOU JUST NEED A
KICKSTART!
For those companies who have not got a solid strategy in place the challenge
may lie within some of the topics mentioned above - for others it may be that
you have created great content and shared it over many platforms but just not
getting the traction you desire... you are not alone - it maybe time to bring the
experts to give you a boost in the right direction. This is a short list of some of
the reasons why many businesses are looking to outside assistance as a way
to leverage the brand awareness that a social strategy can offer - fully
managed services, training courses, strategy development consultancy - there
is an option for all types of companies.
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11. REASONS TO OUTSOURCE
SOCIAL MEDIA
What stage of Social Progress is your company in?
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12. CONTAC T
US
ADDRESS
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Neamt County, Romania
WEB:
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EMAIL:
office@audaciousleap.com
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13. DRIVE
HOME
SAFELY
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