17. “innovation”
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in·no·va·tion noun ˌi-nə-ˈvā-shən
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“the latest innovation in computer technology”
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"Through technology and innovation, they found ways to get
better results with less work.”
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"the rapid pace of technological innovation”
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— Merriam Webster
27. “disruptive innovation”
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dis·rup·tive in·no·va·tion buzzword disˈrəptiv ˌi-nə-ˈvā-shən
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a process by which a product or service takes root initially in
simple applications at the bottom of a market and then
relentlessly moves up market, eventually displacing established
competitors
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— Clayton Christensen