In the fight against bad guys' bots, what advertisers and their agencies need to realize is that those bots are not in any bot list -- because they disguise themselves as normal browsers. This allows them to trick the ad networks to serve the ad impressions.

1. April 2015 / Page 0marketing.scienceconsulting group, inc.
Dr. Augustine Fou
Bad guys’ bots are not in ANY bot list
official bot list
list of bots
observed in the wild
http://www.user-agents.org/
bad guys’ bots
NOT TO SCALE

2. April 2015 / Page 1marketing.scienceconsulting group, inc.
Dr. Augustine Fou
Dr. Augustine Fou – Ad Fraud Researcher
ClickZ Articles: http://bit.ly/augustine-fou-clickz
Slideshares: http://bit.ly/augustine-fou-slideshares
LinkedIn: https://www.linkedin.com/today/author/84444-augustinefou
212. 203. 7239 | acfou @ mktsci. com
“I advise clients and their agencies on the
technical aspects of fighting digital ad fraud.
Using forensic technologies and techniques I
help to assess the threat and the current
countermeasures in order to recommend
additional steps that can be taken to combat
fraud and improve ROI.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23