SlideShare una empresa de Scribd logo

Digital ad fraud is an iceberg

•
•
Dr. Augustine Fou - Independent Ad Fraud Researcher
Dr. Augustine Fou - Independent Ad Fraud Researcher

what you can't see will kill your marketing campaigns. Bot detection (also known as GIVT, IVT, NHT) catches bots. But most ad fraud is not from bots any more. Most of the fraud is missed by detection and still gets through unless you analyze the data and remove it yourself.

Marketing
1 de 1
Descargar para leer sin conexión
February 2019 / Page 0marketing.scienceconsulting group, inc. linkedin.com/in/augustinefou Digital ad fraud is an iceberg SIVT / GIVT / NHT Apps loading ads Apps loading webpages Ghost sites Naked ad calls Fake apps Fake mobile devices Pop-unders/pop-ups Invisible ads Auto-refresh Malware Ad injection Pixel stuffing Domain spoofing Retargeting fraud Fake ads.txt Cookie bombing Click flooding Fake geolocation Incentivized browsing Fake deviceIDs botdetectionseesthis botdetectionmissesthis

Recomendados

How Brands are Solving Ad Fraud Themselves
How Brands are Solving Ad Fraud ThemselvesHow Brands are Solving Ad Fraud Themselves
How Brands are Solving Ad Fraud ThemselvesDr. Augustine Fou - Independent Ad Fraud Researcher
 
Entire ecosystem supporting ad fraud 2018
Entire ecosystem supporting ad fraud 2018Entire ecosystem supporting ad fraud 2018
Entire ecosystem supporting ad fraud 2018Dr. Augustine Fou - Independent Ad Fraud Researcher
 
Investigating digital ad fraud spi virtual meeting
Investigating digital ad fraud spi virtual meetingInvestigating digital ad fraud spi virtual meeting
Investigating digital ad fraud spi virtual meetingDr. Augustine Fou - Independent Ad Fraud Researcher
 
Hidden Costs in Digital Media Supply Path
Hidden Costs in Digital Media Supply PathHidden Costs in Digital Media Supply Path
Hidden Costs in Digital Media Supply PathDr. Augustine Fou - Independent Ad Fraud Researcher
 
Ad fraud update for publishers Feb 2020
Ad fraud update for publishers Feb 2020Ad fraud update for publishers Feb 2020
Ad fraud update for publishers Feb 2020Dr. Augustine Fou - Independent Ad Fraud Researcher
 
Display Spend Not Supported by Humans Usage
Display Spend Not Supported by Humans UsageDisplay Spend Not Supported by Humans Usage
Display Spend Not Supported by Humans UsageDr. Augustine Fou - Independent Ad Fraud Researcher
 
Still nothing but ad fraud 2021 dr augustine fou
Still nothing but ad fraud 2021 dr augustine fouStill nothing but ad fraud 2021 dr augustine fou
Still nothing but ad fraud 2021 dr augustine fouDr. Augustine Fou - Independent Ad Fraud Researcher
 
Ad Tech Organized Crime
Ad Tech Organized CrimeAd Tech Organized Crime
Ad Tech Organized CrimeDr. Augustine Fou - Independent Ad Fraud Researcher
 

Recomendados

How Brands are Solving Ad Fraud Themselves
How Brands are Solving Ad Fraud ThemselvesHow Brands are Solving Ad Fraud Themselves
How Brands are Solving Ad Fraud ThemselvesDr. Augustine Fou - Independent Ad Fraud Researcher
 
Entire ecosystem supporting ad fraud 2018
Entire ecosystem supporting ad fraud 2018Entire ecosystem supporting ad fraud 2018
Entire ecosystem supporting ad fraud 2018Dr. Augustine Fou - Independent Ad Fraud Researcher
 
Investigating digital ad fraud spi virtual meeting
Investigating digital ad fraud spi virtual meetingInvestigating digital ad fraud spi virtual meeting
Investigating digital ad fraud spi virtual meetingDr. Augustine Fou - Independent Ad Fraud Researcher
 
Hidden Costs in Digital Media Supply Path
Hidden Costs in Digital Media Supply PathHidden Costs in Digital Media Supply Path
Hidden Costs in Digital Media Supply PathDr. Augustine Fou - Independent Ad Fraud Researcher
 
Ad fraud update for publishers Feb 2020
Ad fraud update for publishers Feb 2020Ad fraud update for publishers Feb 2020
Ad fraud update for publishers Feb 2020Dr. Augustine Fou - Independent Ad Fraud Researcher
 
Display Spend Not Supported by Humans Usage
Display Spend Not Supported by Humans UsageDisplay Spend Not Supported by Humans Usage
Display Spend Not Supported by Humans UsageDr. Augustine Fou - Independent Ad Fraud Researcher
 
Still nothing but ad fraud 2021 dr augustine fou
Still nothing but ad fraud 2021 dr augustine fouStill nothing but ad fraud 2021 dr augustine fou
Still nothing but ad fraud 2021 dr augustine fouDr. Augustine Fou - Independent Ad Fraud Researcher
 
Ad Tech Organized Crime
Ad Tech Organized CrimeAd Tech Organized Crime
Ad Tech Organized CrimeDr. Augustine Fou - Independent Ad Fraud Researcher
 
Good Publishers Will Save Digital Marketing v2019
Good Publishers Will Save Digital Marketing v2019Good Publishers Will Save Digital Marketing v2019
Good Publishers Will Save Digital Marketing v2019Dr. Augustine Fou - Independent Ad Fraud Researcher
 
Not dirty LITTLE secret but Elephant in the Room
Not dirty LITTLE secret but Elephant in the RoomNot dirty LITTLE secret but Elephant in the Room
Not dirty LITTLE secret but Elephant in the RoomDr. Augustine Fou - Independent Ad Fraud Researcher
 
2021 update on ad fraud brand safety privacy
2021 update on ad fraud brand safety privacy2021 update on ad fraud brand safety privacy
2021 update on ad fraud brand safety privacyDr. Augustine Fou - Independent Ad Fraud Researcher
 
Botnets used for ad fraud spam ddos attacks
Botnets used for ad fraud spam ddos attacksBotnets used for ad fraud spam ddos attacks
Botnets used for ad fraud spam ddos attacksDr. Augustine Fou - Independent Ad Fraud Researcher
 
Fake Everything 2019 Update
Fake Everything 2019 UpdateFake Everything 2019 Update
Fake Everything 2019 UpdateDr. Augustine Fou - Independent Ad Fraud Researcher
 
Ad fraud is cash out for hacking
Ad fraud is cash out for hackingAd fraud is cash out for hacking
Ad fraud is cash out for hackingDr. Augustine Fou - Independent Ad Fraud Researcher
 
Ground Truth real safari vs fake safari
Ground Truth real safari vs fake safariGround Truth real safari vs fake safari
Ground Truth real safari vs fake safariDr. Augustine Fou - Independent Ad Fraud Researcher
 
How Bad Measurements Harm Good Publishers
How Bad Measurements Harm Good PublishersHow Bad Measurements Harm Good Publishers
How Bad Measurements Harm Good PublishersDr. Augustine Fou - Independent Ad Fraud Researcher
 
Programmatic reach analysis 2021
Programmatic reach analysis 2021Programmatic reach analysis 2021
Programmatic reach analysis 2021Dr. Augustine Fou - Independent Ad Fraud Researcher
 
State of Digital Ad Fraud Q2 2018
State of Digital Ad Fraud Q2 2018State of Digital Ad Fraud Q2 2018
State of Digital Ad Fraud Q2 2018Dr. Augustine Fou - Independent Ad Fraud Researcher
 
History and Impact of Digital Ad Fraud
History and Impact of Digital Ad FraudHistory and Impact of Digital Ad Fraud
History and Impact of Digital Ad FraudDr. Augustine Fou - Independent Ad Fraud Researcher
 
Digital ad spend and ad fraud
Digital ad spend and ad fraudDigital ad spend and ad fraud
Digital ad spend and ad fraudDr. Augustine Fou - Independent Ad Fraud Researcher
 
Checking abnormal referrer traffic in google analytics
Checking abnormal referrer traffic in google analyticsChecking abnormal referrer traffic in google analytics
Checking abnormal referrer traffic in google analyticsDr. Augustine Fou - Independent Ad Fraud Researcher
 
B2B marketers anti ad-fraud playbook
B2B marketers anti ad-fraud playbookB2B marketers anti ad-fraud playbook
B2B marketers anti ad-fraud playbookDr. Augustine Fou - Independent Ad Fraud Researcher
 
How to Use FouAnalytics For Marketers
How to Use FouAnalytics For MarketersHow to Use FouAnalytics For Marketers
How to Use FouAnalytics For MarketersDr. Augustine Fou - Independent Ad Fraud Researcher
 
An Analysis of TAG "certified against fraud" program
An Analysis of TAG "certified against fraud" programAn Analysis of TAG "certified against fraud" program
An Analysis of TAG "certified against fraud" programDr. Augustine Fou - Independent Ad Fraud Researcher
 
What CFEs can do about digital ad fraud
What CFEs can do about digital ad fraudWhat CFEs can do about digital ad fraud
What CFEs can do about digital ad fraudDr. Augustine Fou - Independent Ad Fraud Researcher
 
Mobile display fraud is rampant beyond belief
Mobile display fraud is rampant beyond beliefMobile display fraud is rampant beyond belief
Mobile display fraud is rampant beyond beliefDr. Augustine Fou - Independent Ad Fraud Researcher
 
Digital ad fraud impact on class action notice industry
Digital ad fraud impact on class action notice industryDigital ad fraud impact on class action notice industry
Digital ad fraud impact on class action notice industryDr. Augustine Fou - Independent Ad Fraud Researcher
 
State of digital ad fraud 2017 by augustine fou
State of digital ad fraud 2017 by augustine fouState of digital ad fraud 2017 by augustine fou
State of digital ad fraud 2017 by augustine fouDr. Augustine Fou - Independent Ad Fraud Researcher
 
Forensic Auditing of Digital Media.pdf
Forensic Auditing of Digital Media.pdfForensic Auditing of Digital Media.pdf
Forensic Auditing of Digital Media.pdfDr. Augustine Fou - Independent Ad Fraud Researcher
 
Q1 2022 Update on ad fraud for AMM
Q1 2022 Update on ad fraud for AMMQ1 2022 Update on ad fraud for AMM
Q1 2022 Update on ad fraud for AMMDr. Augustine Fou - Independent Ad Fraud Researcher
 

Más contenido relacionado

La actualidad más candente

La actualidad más candente (20)

Good Publishers Will Save Digital Marketing v2019
Good Publishers Will Save Digital Marketing v2019Good Publishers Will Save Digital Marketing v2019
Good Publishers Will Save Digital Marketing v2019
 
Not dirty LITTLE secret but Elephant in the Room
Not dirty LITTLE secret but Elephant in the RoomNot dirty LITTLE secret but Elephant in the Room
Not dirty LITTLE secret but Elephant in the Room
 
2021 update on ad fraud brand safety privacy
2021 update on ad fraud brand safety privacy2021 update on ad fraud brand safety privacy
2021 update on ad fraud brand safety privacy
 
Botnets used for ad fraud spam ddos attacks
Botnets used for ad fraud spam ddos attacksBotnets used for ad fraud spam ddos attacks
Botnets used for ad fraud spam ddos attacks
 
Fake Everything 2019 Update
Fake Everything 2019 UpdateFake Everything 2019 Update
Fake Everything 2019 Update
 
Ad fraud is cash out for hacking
Ad fraud is cash out for hackingAd fraud is cash out for hacking
Ad fraud is cash out for hacking
 
Ground Truth real safari vs fake safari
Ground Truth real safari vs fake safariGround Truth real safari vs fake safari
Ground Truth real safari vs fake safari
 
How Bad Measurements Harm Good Publishers
How Bad Measurements Harm Good PublishersHow Bad Measurements Harm Good Publishers
How Bad Measurements Harm Good Publishers
 
Programmatic reach analysis 2021
Programmatic reach analysis 2021Programmatic reach analysis 2021
Programmatic reach analysis 2021
 
State of Digital Ad Fraud Q2 2018
State of Digital Ad Fraud Q2 2018State of Digital Ad Fraud Q2 2018
State of Digital Ad Fraud Q2 2018
 
History and Impact of Digital Ad Fraud
History and Impact of Digital Ad FraudHistory and Impact of Digital Ad Fraud
History and Impact of Digital Ad Fraud
 
Digital ad spend and ad fraud
Digital ad spend and ad fraudDigital ad spend and ad fraud
Digital ad spend and ad fraud
 
Checking abnormal referrer traffic in google analytics
Checking abnormal referrer traffic in google analyticsChecking abnormal referrer traffic in google analytics
Checking abnormal referrer traffic in google analytics
 
B2B marketers anti ad-fraud playbook
B2B marketers anti ad-fraud playbookB2B marketers anti ad-fraud playbook
B2B marketers anti ad-fraud playbook
 
How to Use FouAnalytics For Marketers
How to Use FouAnalytics For MarketersHow to Use FouAnalytics For Marketers
How to Use FouAnalytics For Marketers
 
An Analysis of TAG "certified against fraud" program
An Analysis of TAG "certified against fraud" programAn Analysis of TAG "certified against fraud" program
An Analysis of TAG "certified against fraud" program
 
What CFEs can do about digital ad fraud
What CFEs can do about digital ad fraudWhat CFEs can do about digital ad fraud
What CFEs can do about digital ad fraud
 
Mobile display fraud is rampant beyond belief
Mobile display fraud is rampant beyond beliefMobile display fraud is rampant beyond belief
Mobile display fraud is rampant beyond belief
 
Digital ad fraud impact on class action notice industry
Digital ad fraud impact on class action notice industryDigital ad fraud impact on class action notice industry
Digital ad fraud impact on class action notice industry
 
State of digital ad fraud 2017 by augustine fou
State of digital ad fraud 2017 by augustine fouState of digital ad fraud 2017 by augustine fou
State of digital ad fraud 2017 by augustine fou
 

Más de Dr. Augustine Fou - Independent Ad Fraud Researcher

Más de Dr. Augustine Fou - Independent Ad Fraud Researcher (17)

Forensic Auditing of Digital Media.pdf
Forensic Auditing of Digital Media.pdfForensic Auditing of Digital Media.pdf
Forensic Auditing of Digital Media.pdf
 
Q1 2022 Update on ad fraud for AMM
Q1 2022 Update on ad fraud for AMMQ1 2022 Update on ad fraud for AMM
Q1 2022 Update on ad fraud for AMM
 
Ad blocking benchmarks q4 2021
Ad blocking benchmarks q4 2021Ad blocking benchmarks q4 2021
Ad blocking benchmarks q4 2021
 
Digital ad dollars trickle down chart
Digital ad dollars trickle down chartDigital ad dollars trickle down chart
Digital ad dollars trickle down chart
 
Bad guys optimize ad fraud efficiency
Bad guys optimize ad fraud efficiencyBad guys optimize ad fraud efficiency
Bad guys optimize ad fraud efficiency
 
Alternative to ANA's end to end supply chain transparency study v final
Alternative to ANA's end to end supply chain transparency study v finalAlternative to ANA's end to end supply chain transparency study v final
Alternative to ANA's end to end supply chain transparency study v final
 
Impact of Loss of 3P Cookies on Publishers' Ad Revenue
Impact of Loss of 3P Cookies on Publishers' Ad RevenueImpact of Loss of 3P Cookies on Publishers' Ad Revenue
Impact of Loss of 3P Cookies on Publishers' Ad Revenue
 
Digital Media Trust Collaborative
Digital Media Trust CollaborativeDigital Media Trust Collaborative
Digital Media Trust Collaborative
 
Browser and OS Share Jan 2021
Browser and OS Share Jan 2021Browser and OS Share Jan 2021
Browser and OS Share Jan 2021
 
Digital Fraud Viewability Benchmarks Q4 2020
Digital Fraud Viewability Benchmarks Q4 2020Digital Fraud Viewability Benchmarks Q4 2020
Digital Fraud Viewability Benchmarks Q4 2020
 
Four types of digital ad spend updated august 2020
Four types of digital ad spend updated august 2020Four types of digital ad spend updated august 2020
Four types of digital ad spend updated august 2020
 
FouAnalytics DIY site media analytics fraud detection baked in
FouAnalytics DIY site media analytics fraud detection baked inFouAnalytics DIY site media analytics fraud detection baked in
FouAnalytics DIY site media analytics fraud detection baked in
 
Fraud by Browser Study
Fraud by Browser StudyFraud by Browser Study
Fraud by Browser Study
 
Digital Ad Fraud FAQ Question 1
Digital Ad Fraud FAQ Question 1Digital Ad Fraud FAQ Question 1
Digital Ad Fraud FAQ Question 1
 
Digital ad dollars trickle down chart
Digital ad dollars trickle down chartDigital ad dollars trickle down chart
Digital ad dollars trickle down chart
 
Marketer Outcomes Study
Marketer Outcomes StudyMarketer Outcomes Study
Marketer Outcomes Study
 
Your current digital just plain sucks, why?
Your current digital just plain sucks, why?Your current digital just plain sucks, why?
Your current digital just plain sucks, why?
 

Último

Social Media Marketing PPT-Includes Paid media
Social Media Marketing PPT-Includes Paid mediaSocial Media Marketing PPT-Includes Paid media
Social Media Marketing PPT-Includes Paid mediaadityabelde2
 
Brand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdfBrand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdftbatkhuu1
 
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort ServiceDelhi Call girls
 
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15SearchNorwich
 
Cost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surgesCost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surgesPushON Ltd
 
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort ServiceEnjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort ServiceDelhi Call girls
 
Social Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdfSocial Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdfSocial Samosa
 
Publuu Demo Presentation Brochure Online
Publuu Demo Presentation Brochure OnlinePubluu Demo Presentation Brochure Online
Publuu Demo Presentation Brochure OnlinePubluu
 
VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...
VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...
VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...aditipandeya
 
The Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdfThe Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdfVWO
 
April 2024 - VBOUT Partners Meeting Group
April 2024 - VBOUT Partners Meeting GroupApril 2024 - VBOUT Partners Meeting Group
April 2024 - VBOUT Partners Meeting GroupVbout.com
 
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO SuccessBrighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO SuccessVarn
 
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort ServiceDelhi Call girls
 
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...ChesterYang6
 
Brand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdfBrand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdftbatkhuu1
 
Uncover Insightful User Journey Secrets Using GA4 Reports
Uncover Insightful User Journey Secrets Using GA4 ReportsUncover Insightful User Journey Secrets Using GA4 Reports
Uncover Insightful User Journey Secrets Using GA4 ReportsVWO
 

Último (20)

Social Media Marketing PPT-Includes Paid media
Social Media Marketing PPT-Includes Paid mediaSocial Media Marketing PPT-Includes Paid media
Social Media Marketing PPT-Includes Paid media
 
Brand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdfBrand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdf
 
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
 
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
 
Cost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surgesCost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surges
 
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort ServiceEnjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
 
Social Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdfSocial Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdf
 
Publuu Demo Presentation Brochure Online
Publuu Demo Presentation Brochure OnlinePubluu Demo Presentation Brochure Online
Publuu Demo Presentation Brochure Online
 
VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...
VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...
VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...
 
The Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdfThe Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdf
 
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel LeminTurn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
 
April 2024 - VBOUT Partners Meeting Group
April 2024 - VBOUT Partners Meeting GroupApril 2024 - VBOUT Partners Meeting Group
April 2024 - VBOUT Partners Meeting Group
 
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO SuccessBrighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
 
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
 
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
 
The Future of Brands on LinkedIn - Alison Kaltman
The Future of Brands on LinkedIn - Alison KaltmanThe Future of Brands on LinkedIn - Alison Kaltman
The Future of Brands on LinkedIn - Alison Kaltman
 
Brand Strategy Master Class - Juntae DeLane
Brand Strategy Master Class - Juntae DeLaneBrand Strategy Master Class - Juntae DeLane
Brand Strategy Master Class - Juntae DeLane
 
Brand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdfBrand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdf
 
No Cookies No Problem - Steve Krull, Be Found Online
No Cookies No Problem - Steve Krull, Be Found OnlineNo Cookies No Problem - Steve Krull, Be Found Online
No Cookies No Problem - Steve Krull, Be Found Online
 
Uncover Insightful User Journey Secrets Using GA4 Reports
Uncover Insightful User Journey Secrets Using GA4 ReportsUncover Insightful User Journey Secrets Using GA4 Reports
Uncover Insightful User Journey Secrets Using GA4 Reports
 

Digital ad fraud is an iceberg

  • 1. February 2019 / Page 0marketing.scienceconsulting group, inc. linkedin.com/in/augustinefou Digital ad fraud is an iceberg SIVT / GIVT / NHT Apps loading ads Apps loading webpages Ghost sites Naked ad calls Fake apps Fake mobile devices Pop-unders/pop-ups Invisible ads Auto-refresh Malware Ad injection Pixel stuffing Domain spoofing Retargeting fraud Fake ads.txt Cookie bombing Click flooding Fake geolocation Incentivized browsing Fake deviceIDs botdetectionseesthis botdetectionmissesthis