some industries are far more mature in the use of digital technologies for marketing as well as making business processes more efficient.

1. Digital Maturity by Industry
Augustine Fou
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High technology
Banking
Insurange
Travel/Hospitality
Telecom
Retail
Consumer Goods
Utilities
Manufacturing
Pharmaceuticals
Source: Cap Gemeni Consulting, Nov 2012

2. Digitally Mature Companies
Significantly Outperform Everyone Else
Augustine Fou
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Report Source: Cap Gemeni Consulting, Nov 2012
“A new report released by Capgemeni Consulting based
on years of joint research with the MIT Center for
Digital Business found that digitally mature companies
are, on average, 26 percent more profitable, have a 12
percent higher market capitalization, and get 9 percent
more revenue from current assets . The advantage is
there in every industry.” BusinessInsider, Nov 5, 2012

3. Smart advertisers have
already shifted dollars
Augustine Fou
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4. Dr. Augustine Fou – Chief Digital Strategist
November 7, 2012 4
“I help clients evolve and innovate
both their marketing and business
processes to create sustainable
competitive advantage.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
acfou@mktsci.com
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