#marketers, have a look at the data yourselves. You should be able to spot the ad fraud. It should make common sense.

1. November 2018 / Page 0marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
DIY CTV/OTT
Fraud Prevention
November 2018
Augustine Fou, PhD.
acfou [at] mktsci.com
212. 203 .7239

2. November 2018 / Page 1marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
If you look at the data
yourself, you can pick off
the CTV/OTT ad fraud.

3. November 2018 / Page 2marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
Spelling Errors, Old Versions
Bad guys are greedy and lazy – misspelling, old versions
“Do you, or any people you know, surf a ton of
webpages on their smart TVs? Using the remote
which doesn’t have a keyboard?”

4. November 2018 / Page 3marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
Repeatedly loading ads/pages
Humans don’t surf exactly the same number of times
Also note that the
geolocations are
varied so it is not
too obvious.
But the
correlations and
exact same
quantities are not
human-like.

5. November 2018 / Page 4marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
Geolocations of CTV Viewers
Which geolocation pattern reflects humans watching CTV
Top is a plot of
the purported
geolocations of
CTV/OTT viewers.
Does that look
normal to you?
(bottom is plot of
visitors to good
publishers’ sites)

6. November 2018 / Page 5marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
Each vertical gray line is midnight; most volume 12 – 4a
When do humans watch Roku?

7. November 2018 / Page 6marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
About the Author
Augustine Fou, PhD.
acfou [@] mktsci.com
212. 203 .7239

8. November 2018 / Page 7marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
Dr. Augustine Fou – Independent Ad Fraud Researcher
2013
2014
Published slide decks and posts:
http://www.slideshare.net/augustinefou/presentations
https://www.linkedin.com/today/author/augustinefou
2016
2015
2017