Facebook Google Yahoo ARPU Benchmarks by Augustine Fou Digital Strategist

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Dr. Augustine Fou - Independent Ad Fraud Researcher

average revenue per user comparison between top digital advertising companies

Empresariales

Benchmark - ARPU
AMZN EBAY GOOG YHOO BIDU FB
183 15 18 18 31 91 P/E ratio

Facebook revenue
per user - $4 – is
lowest compared
GOOG - $24 /user with other tech
YHOO - $8 /user companies like
Amazon, eBay,
FB - $4 /user Google

But FB’s P/E is 91,
which is among the
highest

December 10, 2012 1

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