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Facebook Q1 2013 Update Key Metrics Continue Decline by Augustine Fou

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Facebook Q1 2013 Update Key Metrics Continue Decline by Augustine Fou

  1. 1. Augustine Fou- 1 -Dr. Augustine Fouhttp://linkd.in/augustinefouApril 2013Facebook UpdateQ1 2013 All Key MetricsContinue Decline
  2. 2. Augustine Fou- 2 -Q1 2013 UpdateVisitors165 million /moVisits2.7 billion /mo-36%
  3. 3. Augustine Fou- 3 -Q1 2013 Update-30%Visits/Person16.6 /moPages/Visit16.7 /mo-40%
  4. 4. Augustine Fou- 4 -Q1 2013 UpdatePageviews45.6 billion /moAverage Stay18 mins /mo-23%-50%
  5. 5. Augustine Fou- 5 -Facebook robs advertisers...…by increasing number of ads per pageview.Source: Facebook Display Ads | go-Digital Blog2012201020114123456789
  6. 6. Augustine Fou- 6 -Related ArticlesThe Facebook Ad ScamBy: Augustine Fou, April 12, 2012Facebook’s Mobile Monetization ProblemBy: Augustine Fou, October 12, 2012Facebook Sponsored Stories CTR and CPCBy: Augustine Fou, Dec 10, 2012Facebook is for BrandingBy: Augustine Fou, March 15, 2013Augustine Fou- 6 -
  7. 7. Augustine Fou- 7 -Dr. Augustine Fou – Digital Consigliere“I advise clients on optimizing ad spendon both digital and traditional channels,as well as shifting the mix between thetwo. Branding advertisers go for reachand performance advertisers go formeasurable returns.”FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)MCKINSEY CONSULTANTCLIENT SIDE / AGENCY SIDE EXPERIENCEPROFESSOR AND COLUMNISTENTREPRENEUR / SMALL BUSINESS OWNERPHD MATERIALS SCIENCE (MIT 95) AT AGE 23@acfouClickZ Articles: http://bit.ly/augustine-fou-clickzSlideshares: http://bit.ly/augustine-fou-slidesharesLinkedIn: http://linkd.in/augustinefou
  8. 8. Augustine Fou- 8 -APPENDIX
  9. 9. Augustine Fou- 9 -Facebook cites…… monthly active users.MonthlyActive Users845 million /moDailyActive Users483 million /mo
  10. 10. Augustine Fou- 10 -Facebook site metrics…… more visitors but less visits.Visitors155 million /moVisits3 billion /mo-30% from peak*peakJuly 2012July 2012
  11. 11. Augustine Fou- 11 -Facebook key metrics…… have been in decline for 2 years.Visits/Person-33% from peakPages/Visit-32% from peak*peak*peakJuly 2012July 2012
  12. 12. Augustine Fou- 12 -Facebook key metrics…… have been in decline for 2 years.Pageviews-45% from peakAverage Stay-27% from peak*peak*peakJuly 2012July 2012

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