Facebook Q1 2013 Update Key Metrics Continue Decline by Augustine Fou
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Facebook Q1 2013 Update Key Metrics Continue Decline by Augustine Fou
- 1. Augustine Fou- 1 - Dr. Augustine Fou http://linkd.in/augustinefou April 2013 Facebook Update Q1 2013 All Key Metrics Continue Decline
- 2. Augustine Fou- 2 - Q1 2013 Update Visitors 165 million /mo Visits 2.7 billion /mo -36%
- 3. Augustine Fou- 3 - Q1 2013 Update -30% Visits/Person 16.6 /mo Pages/Visit 16.7 /mo -40%
- 4. Augustine Fou- 4 - Q1 2013 Update Pageviews 45.6 billion /mo Average Stay 18 mins /mo -23% -50%
- 5. Augustine Fou- 5 - Facebook robs advertisers... …by increasing number of ads per pageview. Source: Facebook Display Ads | go-Digital Blog 2012 2010 2011 4 1 2 3 4 5 6 7 8 9
- 6. Augustine Fou- 6 - Related Articles The Facebook Ad Scam By: Augustine Fou, April 12, 2012 Facebook’s Mobile Monetization Problem By: Augustine Fou, October 12, 2012 Facebook Sponsored Stories CTR and CPC By: Augustine Fou, Dec 10, 2012 Facebook is for Branding By: Augustine Fou, March 15, 2013 Augustine Fou- 6 -
- 7. Augustine Fou- 7 - Dr. Augustine Fou – Digital Consigliere “I advise clients on optimizing ad spend on both digital and traditional channels, as well as shifting the mix between the two. Branding advertisers go for reach and performance advertisers go for measurable returns.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 @acfou ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou
- 8. Augustine Fou- 8 - APPENDIX
- 9. Augustine Fou- 9 - Facebook cites… … monthly active users. Monthly Active Users 845 million /mo Daily Active Users 483 million /mo
- 10. Augustine Fou- 10 - Facebook site metrics… … more visitors but less visits. Visitors 155 million /mo Visits 3 billion /mo -30% from peak *peak July 2012 July 2012
- 11. Augustine Fou- 11 - Facebook key metrics… … have been in decline for 2 years. Visits/Person -33% from peak Pages/Visit -32% from peak *peak *peak July 2012 July 2012
- 12. Augustine Fou- 12 - Facebook key metrics… … have been in decline for 2 years. Pageviews -45% from peak Average Stay -27% from peak *peak *peak July 2012 July 2012