Facebook Q2 2013 Update

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Dr. Augustine Fou - Independent Ad Fraud Researcher

Facebook has shown a significant boost in mobile revenue; so far, the lower number of ads per user on mobile (compared to desktop) has not hurt revenues or average revenue per user.

Empresariales Tecnología

Augustine Fou- 1 -
Facebook Earnings
Q2 ‘13 UPDATE
Dr. Augustine Fou
http://linkd.in/augustinefou
July 25, 2013

Augustine Fou- 2 -
Q1 Dips Appear Seasonal
Q1 2013 dip was not an inflection point
Source: Facebook Earnings Slides, July 24, 2013

Augustine Fou- 3 -
ARPU Still Going Up
Average revenue per user still going up; lower mobile CPMs not impacting
Source: Facebook Earnings Slides, July 24, 2013

Augustine Fou- 4 -
Costs Holding SteadyExpenses as percent of revenue is holding steady or decreasing, good sign
Source: Facebook Earnings Slides, July 24, 2013

Augustine Fou- 5 -
Margins Trending Down
Margins on long term down trend but no drastic decreases
Source: Facebook Earnings Slides, July 24, 2013

Augustine Fou- 6 -
Dr. Augustine Fou – Digital Consigliere
“I study digital companies and their
revenue models and provide trend
analysis, opinions about the competitive
landscape, and future outlook .”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
ClickZ Articles: http://bit.ly/augustine-fou-clickz
Slideshares: http://bit.ly/augustine-fou-slideshares
LinkedIn: http://linkd.in/augustinefou

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Facebook Q2 2013 Update

1. Augustine Fou- 1 - Facebook Earnings Q2 ‘13 UPDATE Dr. Augustine Fou http://linkd.in/augustinefou July 25, 2013

2. Augustine Fou- 2 - Q1 Dips Appear Seasonal Q1 2013 dip was not an inflection point Source: Facebook Earnings Slides, July 24, 2013

3. Augustine Fou- 3 - ARPU Still Going Up Average revenue per user still going up; lower mobile CPMs not impacting Source: Facebook Earnings Slides, July 24, 2013

4. Augustine Fou- 4 - Costs Holding SteadyExpenses as percent of revenue is holding steady or decreasing, good sign Source: Facebook Earnings Slides, July 24, 2013

5. Augustine Fou- 5 - Margins Trending Down Margins on long term down trend but no drastic decreases Source: Facebook Earnings Slides, July 24, 2013

6. Augustine Fou- 6 - Dr. Augustine Fou – Digital Consigliere “I study digital companies and their revenue models and provide trend analysis, opinions about the competitive landscape, and future outlook .” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou

Facebook Q2 2013 Update

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