Facebook vs Twitter Ad Performance by Augustine Fou

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Dr. Augustine Fou - Independent Ad Fraud Researcher

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Facebook vs Twitter Ads
Facebook Average CPM = $0.59
Twitter Average CPM = $3.50
Facebook Average CTR = 0.119%
Twitter Average CTR = 1-3%

Source: WordStream, Nov 2013
-1-

Augustine Fou

Related Slideshares
Display Search Social CTR Benchmarks
By: Augustine Fou, March 11, 2013
Future of Advertising
By: Augustine Fou, March 15, 2013
Facebook Ad Types
By: Augustine Fou, August 2013

Facebook Mobile CPM vs Desktop CPM
By: Augustine Fou, August 2013
Facebook Ad Benchmnarks
By: Augustine Fou, June 2013
-2-

Augustine Fou

Dr. Augustine Fou – Agency Czar
“I advise clients on using different
formats of digital ads and defining clear
metrics to show business impact and
ROI.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23

ClickZ Articles: http://bit.ly/augustine-fou-clickz
Slideshares: http://bit.ly/augustine-fou-slideshares
LinkedIn: http://linkd.in/augustinefou

-3-

Augustine Fou

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Facebook vs Twitter Ad Performance by Augustine Fou

1. Facebook vs Twitter Ads Facebook Average CPM = $0.59 Twitter Average CPM = $3.50 Facebook Average CTR = 0.119% Twitter Average CTR = 1-3% Source: WordStream, Nov 2013 -1- Augustine Fou

2. Related Slideshares Display Search Social CTR Benchmarks By: Augustine Fou, March 11, 2013 Future of Advertising By: Augustine Fou, March 15, 2013 Facebook Ad Types By: Augustine Fou, August 2013 Facebook Mobile CPM vs Desktop CPM By: Augustine Fou, August 2013 Facebook Ad Benchmnarks By: Augustine Fou, June 2013 -2- Augustine Fou

3. Dr. Augustine Fou – Agency Czar “I advise clients on using different formats of digital ads and defining clear metrics to show business impact and ROI.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou -3- Augustine Fou

Facebook vs Twitter Ad Performance by Augustine Fou

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