Fake apps are used by bad guys to spread malware to mobile devices. During the app installation process the user grants it all sorts of permissions such as reading your contact lists, sending and receiving text messages, full network access, access to local storage.

1. Augustine Fou- 1 -
Fake Apps (for
spreading malware)
Dr. Augustine Fou
http://linkd.in/augustinefou
April 2014

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Fake Apps Despite having over
10,000 downloads and
multiple high ratings, the
app didn't work, Crider
says. Android Police
writes that it was just a
fake: All Virus Shield did
was switch from a red
"X" image to a "√" check
image with a single tap.
Read
more: http://www.busine
ssinsider.com/virus-
shield-top-paid-android-
app-a-scam-2014-
4#ixzz2yDg1CCQR

3. Augustine Fou- 3 -
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Augustine Fou- 3 -
How Display Fraud Works
By: Augustine Fou, May 2013
How Click Fraud Works
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Ad Fraud Estimates
By: Augustine Fou, March 2014
Digital Ad Spending by Type
By: Augustine Fou March 2014

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Dr. Augustine Fou – Digital Consigliere
“Over the course of 2013 we saw the
dramatic rise in the number of display and
video ads; however, along with this increase
was a dramatic rise in ad fraud, from fake
impressions or ads that are not viewable.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
@acfou
ClickZ Articles: http://bit.ly/augustine-fou-clickz
Slideshares: http://bit.ly/augustine-fou-slideshares
LinkedIn Bio: http://linkd.in/augustinefou
LinkedIn Posts: https://www.linkedin.com/today/author/84444-augustinefou