1. 15 Alarming Stats
About Banner Ads
By @bmorrissey
remixed with charts by … Dr. Augustine Fou
http://linkd.in/augustinefou
Marketing Science Consulting Group, Inc.
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2. Over 5.3 trillion display ads were
served to U.S. users last year.
That’s 1 trillion more than 2009.
The typical Internet user is served 1,707
banner ads per month.
(Comscore)
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3. Where Display Ads Are Served
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4. Click-through rates are 0.1%
Related Slideshare: CTR Benchmarks by Augustine Fou
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5. The 468 x 60 banner has a
0.04 percent click rate.
(DoubleClick)
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6. An estimated 31 percent of
ad impressions can’t be
viewed by users. (Comscore)
Source: Nielsen, October 2011
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7. The display advertising
Lumascape has 318 logos.
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8. 8 percent of Internet users
account for 85 percent
of clicks.
(ComScore)
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9. Up to 50 percent of clicks on
mobile banner ads are
accidental. (GoldSpot Media)
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10. Mobile CPMs are 75 cents.
(Kleiner Perkins)
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11. Other freaky stats
You’re more likely to survive a plane crash than click a
banner ad. (Solve Media)
15 percent of people trust banner ads completely or
somewhat, compared to 29 percent for TV ads. (eMarketer)
34 percent don’t trust banner ads at all or much, compared
to 26 percent for magazine ads. (eMarketer)
25-34-year olds see 2,094 banner ads per month. (ComScore)
445 different advertisers delivered more than a billion
banner ads in 2012. (ComScore)
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12. Dr. Augustine Fou – Digital Consigliere
“When finally advertisers realize just
how freaky-useless display ads are ...
hopefully they will have added other
digital marketing tactics that work better
and drive more business impact.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
ClickZ Articles: http://bit.ly/augustine-fou-clickz
Slideshares: http://bit.ly/augustine-fou-slideshares
LinkedIn: http://linkd.in/augustinefou
- 12 - @acfou Augustine Fou