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Impact of Google Encrypted Search by Augustine Fou

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Now that Google is encrypting searches, destination sites are losing visibility into a greater portion of their traffic because they cannot see the referring keyword.

Publicado en: Empresariales, Tecnología
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Impact of Google Encrypted Search by Augustine Fou

  1. 1. Augustine Fou- 1 - Impact of Google Encrypted Search Dr. Augustine Fou October 2013
  2. 2. Augustine Fou- 2 - Client: 10k Uniques/mo Source: Google Analytics July 26 to present 23%
  3. 3. Augustine Fou- 3 - Client: 100k Uniques/mo Source: Google Analytics July 26 to present 32%
  4. 4. Augustine Fou- 4 - Client: 500k Uniques/mo Source: Google Analytics July 26 to present 3%
  5. 5. Augustine Fou- 5 - Impact of Encrypted Search “Between 3% - 30% of traffic from keywords are now marked (not provided) because Google is encrypting searches, so referring keyword data is no longer visible to the destination site. This is expected to continue to grow. Site owners should use other tools and also analyze their own site search in more granular detail to make up for these lost insights.” -- Dr. Augustine Fou
  6. 6. Augustine Fou- 6 - Dr. Augustine Fou – Digital Consigliere “I advise clients on optimizing advertising across all channels. In light of recent changes like Google encrypting searches, I help them deploy additional ways to gain insights about their users.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 @acfou ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou

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