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Kickbacks UNdisclosed Fees Self-Refunds Arbbing

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Dr. Augustine Fou - Independent Ad Fraud Researcher
Dr. Augustine Fou - Independent Ad Fraud Researcher

it's bad enough to have to deal with ad fraud, but undisclosed fees, self-rebates, kickbacks, and arbbing are also white collar crimes that eat up advertising budgets

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July 2018 / Page 1marketing.scienceconsulting group, inc. linkedin.com/in/augustinefou Kickbacks, Refunds, “Arbbing” Cash rebates to media agencies, ad tech maximizing own profits https://www.ana.net/content/sh ow/id/pr-media-transparency Source: WFA, April 2017 Source: ANA, May 2017

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Kickbacks UNdisclosed Fees Self-Refunds Arbbing

  • 1. July 2018 / Page 1marketing.scienceconsulting group, inc. linkedin.com/in/augustinefou Kickbacks, Refunds, “Arbbing” Cash rebates to media agencies, ad tech maximizing own profits https://www.ana.net/content/sh ow/id/pr-media-transparency Source: WFA, April 2017 Source: ANA, May 2017