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Mobile Ad Format CPM and CTR Trends by Augustine Fou Digital Strategist

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Mobile Ad Format CPM and CTR Trends by Augustine Fou Digital Strategist

  1. 1. Augustine Fou- 1 -Dr. Augustine Fou 2013Mobile Ad TypeCPM and CTR Trends
  2. 2. Augustine Fou- 2 -Mobile Display Ads
  3. 3. Augustine Fou- 3 -Mobile Ad CPM TrendsiPhone CPM $0.88iPod Touch CPM $0.96iPad CPM $1.16Android tablet CPM $0.53Android CPM $0.50Source: MoPub Q1 2013
  4. 4. Augustine Fou- 4 -iPhone CTR 1.7%iPod Touch CTR 2.2%iPad CTR 2.5%Android tablet CTR 1.0%Android CTR 1.1%Mobile Ad CTR TrendsSource: MoPub Q1 2013
  5. 5. Augustine Fou- 5 -iOS 44.5%Android 31.3%Other 14.3%Symbian 5.6%RIM 4.2%Mobile Ad ShareSource: Opera Mediaworks Q1 2013
  6. 6. Augustine Fou- 6 -Mobile Search Ads
  7. 7. Augustine Fou- 7 -Mobile Paid Search Clicksvs SpendSource: Kenshoo, April 23, 2013
  8. 8. Augustine Fou- 8 -Device CPC ComparisonSource: Kenshoo, April 23, 2013
  9. 9. Augustine Fou- 9 -Device Clicks vs Ad SpendSource: Kenshoo, April 23, 2013
  10. 10. Augustine Fou- 10 -Related ArticlesThe PC Market is Getting DestroyedBy: Augustine Fou, January 17, 2013Smartphone Penetration Exceeds 50 PercentBy: Augustine Fou, Mar 21, 2013Percent of Site Traffic from MobileBy: Augustine Fou, March 30, 2013Digital is a PhilosophyBy: Augustine Fou, March 31, 2011Augustine Fou- 10 -
  11. 11. Augustine Fou- 11 -Dr. Augustine Fou – Digital Consigliere“As more users move to mobile; sitesneed to adapt to serve them. But simplysticking ads on mobile is not the best oronly way. Use the medium based on howthe customers use the medium andprovide them real value, not more ads.”FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)MCKINSEY CONSULTANTCLIENT SIDE / AGENCY SIDE EXPERIENCEPROFESSOR AND COLUMNISTENTREPRENEUR / SMALL BUSINESS OWNERPHD MATERIALS SCIENCE (MIT 95) AT AGE 23@acfouClickZ Articles: