1. Augustine Fou- 1 -
Dr. Augustine Fou
http://linkd.in/augustinefou
April 2013
Mobile Ad Type
CPM and CTR Trends

2. Augustine Fou- 2 -
Mobile Display Ads

3. Augustine Fou- 3 -
Mobile Ad CPM Trends
iPhone CPM $0.88
iPod Touch CPM $0.96
iPad CPM $1.16
Android tablet CPM $0.53
Android CPM $0.50
Source: MoPub Q1 2013

4. Augustine Fou- 4 -
iPhone CTR 1.7%
iPod Touch CTR 2.2%
iPad CTR 2.5%
Android tablet CTR 1.0%
Android CTR 1.1%
Mobile Ad CTR Trends
Source: MoPub Q1 2013

5. Augustine Fou- 5 -
iOS 44.5%
Android 31.3%
Other 14.3%
Symbian 5.6%
RIM 4.2%
Mobile Ad Share
Source: Opera Mediaworks Q1 2013

6. Augustine Fou- 6 -
Mobile Search Ads

7. Augustine Fou- 7 -
Mobile Paid Search Clicks
vs Spend
Source: Kenshoo, April 23, 2013

8. Augustine Fou- 8 -
Device CPC Comparison
Source: Kenshoo, April 23, 2013

9. Augustine Fou- 9 -
Device Clicks vs Ad Spend
Source: Kenshoo, April 23, 2013

10. Augustine Fou- 10 -
Related Articles
The PC Market is Getting Destroyed
By: Augustine Fou, January 17, 2013
Smartphone Penetration Exceeds 50 Percent
By: Augustine Fou, Mar 21, 2013
Percent of Site Traffic from Mobile
By: Augustine Fou, March 30, 2013
Digital is a Philosophy
By: Augustine Fou, March 31, 2011
Augustine Fou- 10 -

11. Augustine Fou- 11 -
Dr. Augustine Fou – Digital Consigliere
“As more users move to mobile; sites
need to adapt to serve them. But simply
sticking ads on mobile is not the best or
only way. Use the medium based on how
the customers use the medium and
provide them real value, not more ads.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
@acfou
ClickZ Articles: http://bit.ly/augustine-fou-clickz
Slideshares: http://bit.ly/augustine-fou-slideshares
LinkedIn: http://linkd.in/augustinefou