top ads in each category; top display ad formats, top mobile ad formats, and top video ad formats

1. Augustine Fou- 1 -
Most standard form of display ads are 300x250 and 728x90
Top Display Ad Formats
Source: Turn, June 2013
Top display ad formats are 300x250, 728x90, 160x600

2. Augustine Fou- 2 -
Most common form of mobile ads is 320x50
Top Mobile Ad Formats
Source: Turn, June 2013
Top mobile ad format is 320x50

3. Augustine Fou- 3 -
Most standard form of video ads are 15-second pre-roll, 30-second pre-roll
Top Video Ad Formats
Source: Turn, June 2013
Top video ad formats are 15-second pre-roll, 30-second pre-roll

4. Augustine Fou- 4 -
Related Slideshares
CPM and CPC Pricing Trends
By: Augustine Fou, October 19, 2012
Display Search Social CTR Benchmarks
By: Augustine Fou, March 11, 2013
Search CPC Benchmarks by Industry Category
By: Augustine Fou, March 15, 2013
Augustine Fou- 4 -

5. Augustine Fou- 5 -
Dr. Augustine Fou – Agency Czar
“I advise clients on optimizing their
marketing mix – from traditional to
digital, and within digital from display to
search to performance; mainly using the
right type and format of ad for the
business purpose.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
ClickZ Articles: http://bit.ly/augustine-fou-clickz
Slideshares: http://bit.ly/augustine-fou-slideshares
LinkedIn: http://linkd.in/augustinefou