Digital continues to grow as a percent of total media spend.

1. February 2015 / Page 0marketing.scienceconsulting group, inc.
Dr. Augustine Fou
USA $189 billion; $59 billion in digital
China $73 billion; $31 billion in digital
Germany $28 billion; $7 billion in digital
UK $25 billion; $13 billion in digital
Russia $11 billion, $3 billion in digital
Share of Ad Spend in Digital (By Country)

2. February 2015 / Page 1marketing.scienceconsulting group, inc.
Dr. Augustine Fou
Source: eMarketer Feb 2015
Total Media Spending vs Digital and Mobile

3. February 2015 / Page 2marketing.scienceconsulting group, inc.
Dr. Augustine Fou
Dr. Augustine Fou – Marketing Strategist
“I study digital marketing and help
clients improve their marketing across
digital and traditional channels.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
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212. 203. 7239 | acfou @ mktsci. com