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Smartphone Activities Mirror Desktop Activities by Augustine Fou

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Smartphone activities/usage is so close to desktop usage that Google considers them essentially the same, when it comes to advertising.

Publicado en: Tecnología, Empresariales
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Smartphone Activities Mirror Desktop Activities by Augustine Fou

  1. 1. Augustine Fou- 1 - Smartphone Uses Mirror Computer Source: Harris Interactive 2013
  2. 2. Augustine Fou- 2 - What Smartphone Users Do Source: Harvard Business Review Jan 2013
  3. 3. Augustine Fou- 3 - Top Smartphone Activities by Minutes Source: O2 United Kingdom July 2012 Source: Onbile, October 2012
  4. 4. Augustine Fou- 4 - Where Users Use Smartphones Source: Onbile, October 2012
  5. 5. Augustine Fou- 5 - Smartphone Penetration by Market Source: comScore via Business Insider March 2013 Spain 66% UK 64% US 54% Italy 53% France 53% Germany 52%
  6. 6. Augustine Fou- 6 - Tablets and Desktops are Alike Source: eMarketer April 5, 2013 “Google has essentially decided that tablets and desktops are similar enough in terms of user intent and behavior that they‟re going to be treated the same.” Jason Hartley Group Media Director and Search Marketing Practice Lead 360i
  7. 7. Augustine Fou- 7 - Dr. Augustine Fou – Digital Consigliere “With smartphones, mobile will soon no longer be counted as a separate channel from „digital.‟It is just a smaller window in on the same Internet as we know it; people are doing the same things.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 ClickZ Articles: Slideshares: LinkedIn: