Bad guys can glean personal information from social networks and also phish for this information via fake sweepstakes and fake sites.

1. Augustine Fou- 1 -
Dr. Augustine Fou
http://linkd.in/augustinefou
August 2013
Spear Phishing
Fbishing and Identity Theft

2. Augustine Fou- 2 -
Fake Sweepstakes
Augustine Fou- 2 -
Users enter email address
and other personal info to
enter sweepstakes.

3. Augustine Fou- 3 -
Phishing for Credit Cards
www.mastercardeasysavings.com www.mastercardezsavings.com
Can you tell which one is the real site?

4. Augustine Fou- 4 -
Fbishing is the new Phishing
Beware of fake Facebook profiles asking
to be friends with you. This is the new
“phishing” that I am dubbing “fbishing”
(pronounced “fuh-bishing”)
Clues to look out for are
- they have no friends, except you
- they have no posts, photos or other
activity
- the photo is of a hot girl (or guy) in a
bikini
Once they are your friend, even your tight
Facebook privacy settings like “friends
only” wont stop them from seeing your
entire list of friends (who become the next
round of fbishing attempts).
Source: go-Digital Blog - Fbishing

5. Augustine Fou- 5 -
Phishing for Personal Info
Augustine Fou- 5 -
Source: Gizmodo, July 14, 2013

6. Augustine Fou- 6 -
Electronic Frontier Foundation
https://www.eff.org/deeplinks/2010/01/primer-information-theory-and-privacy
“If we ask whether a fact about a person identifies that
person, it turns out that the answer isn't simply yes or
no. If all I know about a person is their ZIP code, I
don't know who they are. If all I know is their date of
birth, I don't know who they are. If all I know is their
gender, I don't know who they are. But it turns out
that if I know these three things about a person, I
could probably deduce their identity! Each of the
facts is partially identifying.”

7. Augustine Fou- 7 -
Related Articles
Bad Guys Happily Rob Display Advertisers
By: Augustine Fou, July 23, 2012
More on “cookie stuffing”
http://bit.ly/12gnuPu
Hackers Using Webcams to Spy
By: Augustine Fou, July 22, 2013
Search Kicks Display in Effectiveness
By: Augustine Fou, April 23, 2013
Many Forms of Online Fraud
By: Augustine Fou, April 20, 2013
Augustine Fou- 7 -

8. Augustine Fou- 8 -
Dr. Augustine Fou – Digital Consigliere
“Users spend so much time online and
share so much info online, it is far easier
for bad guys to triangulate enough
information to easily steal their identity.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
@acfou
ClickZ Articles: http://bit.ly/augustine-fou-clickz
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LinkedIn: http://linkd.in/augustinefou