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State of Social Media Advertising 2013 by Augustine Fou Digital Consigliere
1. State of Social
Media Marketing 2013
Dr. Augustine Fou
http://linkd.in/augustinefou
April 2013
-1- Augustine Fou
2. Total Social Media Ad Spend
2014 - $6.8 billion
2015 - $8.3 billion
2016 - $9.2 billion
Source: BIA/Kelsey, Nov 2012
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3. Social (Desktop vs Mobile)
Source: BIA/Kelsey, Nov 2012
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4. 2013 Social (Display vs Native)
BIA/Kelsey defines
native social
advertising as
“branded content
integrated directly
within a social
network’s standard
user experience
(i.e., the Facebook
newsfeed or Twitter
stream), rather than
positioned in
reserved advertising
real estate.”
Source: BIA/Kelsey, April 10, 2013
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5. US Local vs National Ad
Source: BIA/Kelsey via eMarketer, April 10, 2013
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6. US Social Media Ads, by Type
Source: BIA/Kelsey via eMarketer, April 10, 2013
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7. Social Media Desktop vs Mobile
Source: BIA/Kelsey via eMarketer, April 10, 2013
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8. Related Articles
Percent of Ecommerce from Mobile
By: Augustine Fou, March 27, 2013
Social Media is Longer Lasting
By: Augustine Fou, Mar 11, 2013
Social Media Marketing Done Right
By: Augustine Fou, April 3, 2012
Digital is a Philosophy
By: Augustine Fou, March 31, 2011
-8- Augustine Fou
9. Dr. Augustine Fou – Digital Consigliere
“Social media advertising should be
more than just sticking banner ads on
social networks; and it should be more
than „native ads‟ in-feed. Advertisers
should stimulate social actions so their
fans can carry their message forward.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
ClickZ Articles: http://bit.ly/augustine-fou-clickz
Slideshares: http://bit.ly/augustine-fou-slideshares
LinkedIn: http://linkd.in/augustinefou
-9- @acfou Augustine Fou