#SB49 #Superbowl 2015 Which Ads are recalled by consumers?

1. marketing.scienceconsulting group, inc.
Superbowl XLIX 2015
Ad Recall and Effectiveness
February 2015
Augustine Fou, PhD.
acfou @ mktsci .com
212. 203. 7239

2. February 2015 / Page 1marketing.scienceconsulting group, inc.
Dr. Augustine Fou
Brand recall without specifying ad creative
Select the brand if you remember the ad #SB49
Source: Google Consumer Survey Fielded 2/1-2/3/2015 U.S. Only N=1,282
64.8% reported “none of the above”

3. February 2015 / Page 2marketing.scienceconsulting group, inc.
Dr. Augustine Fou
Brand recall including ad creative
Select the brand if you remember the ad #SB49
Source: Google Consumer Survey Fielded 2/1-2/3/2015 U.S. Only N=1,281
64.2% reported “none of the above”

4. February 2015 / Page 3marketing.scienceconsulting group, inc.
Dr. Augustine Fou
Brand recall without specifying ad creative
Select the brand if you remember the ad #SB49
Source: Google Consumer Survey Fielded 2/1-2/3/2015 U.S. Only N=1,002
66.6% reported “none of the above”
NOTE: Acura did not run an ad

5. February 2015 / Page 4marketing.scienceconsulting group, inc.
Dr. Augustine Fou
NY Daily News “favorite ad” poll
What was your favorite Super Bowl ad?
http://www.nydailynews.com/entertainment/tv/super
-bowl-xlix-commercials-recap-article-1.2099971

6. February 2015 / Page 5marketing.scienceconsulting group, inc.
Dr. Augustine Fou
Ad Meter five worst Superbowl XLIX ads
Source: USA Today Ad Meter, Feb 2,2015

7. February 2015 / Page 6marketing.scienceconsulting group, inc.
Dr. Augustine Fou
Ad Meter top #SB49 commercials
Source: USA Today Ad Meter, Feb 2,2015

8. February 2015 / Page 7marketing.scienceconsulting group, inc.
Dr. Augustine Fou
Ace Metrix ranking of ads
Source: http://www.acemetrix.com/spotlights/events/super-bowl-xlix/

9. February 2015 / Page 8marketing.scienceconsulting group, inc.
Dr. Augustine Fou
Dr. Augustine Fou – Digital Consigliere
“I advise clients on improving their
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PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
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212. 203. 7239 | acfou @ mktsci. com