Total U.S. media spending, broken into traditional versus digital. Then in each of the channels the sub-types are specified as well.

1. Augustine Fou- 1 -
U.S. Media Spending 2014
TV Digital Print Radio
Outdoor $7 (4%)
Directories $6 (3%)
$69 billion
39%
$48 billion
27%
$32
18%
$16
9%
Display
$8 billion
19%
Search
$18 billion
43%
Video $3 (7%)
Mobile
$4B$3B
display search
16%
Other
$5
11%
Lead Gen $2 (4%)
• classifieds
• sponsorship
• rich media
• email
Source: Emarketer Aug 2013
Source: IAB October 2013

2. Augustine Fou- 2 -
Source Data eMarketer Aug 2013

3. Augustine Fou- 3 -
Source Data IAB October 2013

4. Augustine Fou- 4 -
Dr. Augustine Fou – Digital Consigliere
“I advise clients on optimizing
advertising across all channels. Different
channels and different tactics are good
for specific things. Proper allocation and
optimal use of each tactic is required.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
@acfou
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