1. Trend Towards
Specialization in
Digital Disciplines
Dr. Augustine Fou
http://linkd.in/augustinefou
March 2013
-1- Augustine Fou

2. Specialization Rules
Source: SoDA 1H 2013 Digital Marketing Outlook
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3. Trend Toward Specialization
“The last few years has seen the dramatic rise of small, niche
specialists in various digital disciplines like paid search,
organic search optimization, mobile marketing …
Unfortunately this has led to the current situation – dozens of
agencies working on various parts of marketing projects and
little coordination among them.
What is needed is better digital strategy, or a strategy to begin
with, so that the different digital activities “row in the same
direction” and synergize to drive business impact.”
Source: ClickZ “The Agency-Client Relationship is Forever Changed” by Augustine Fou
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4. Dr. Augustine Fou – Digital Consigliere
“I help clients review the digital vendors
and activities they’ve done so far, via
digital audits and then create a coherent
digital strategy which coordinates these
disparate activities to drive business
impact.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
ClickZ Articles: http://www.clickz.com/author/1151/augustine-fou
Slideshares: http://www.slideshare.net/augustinefou
LinkedIn: http://www.linkedin.com/in/augustinefou
-4- Augustine Fou