Video ad impressions created by sophisticated botnets that have eluded detection for a while, until very recently researchers found anomalous activity and shut them down.
Video Ad Fraud 201 Autoplay Popunder AutoRefresh Investigated by Augustine Fou
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Video Ad Fraud
201
Dr. Augustine Fou
http://linkd.in/augustinefou
acfou @mktsci .com
May 2014
2. Augustine Fou- 2 -
Use Botnets to Create Views
Source: Wired
Source: Google Digital Attack Map
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Normal vs Fake Traffic
Normal traffic differs from
site to site
FAKE traffic is the same
across several sites
(corresponds to what was
purchased)
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Video Minutes and Ads
Source: comScore April 2014 press release
Viewers watched 1,067
minutes of online video in
March 2014 (17.8 hours/mo
or 36 mins per day)
Video ads were in 61.6 percent
of all videos viewed and 5.4%
of all minutes spent viewing
video online
March 2014 Data
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Key Metrics (March 2014 data)
Total video ads March 2014 = 28.7B
Fake video ad impressions per day = 88.4M /day
Fake video ads per month = 2.7B /month
3 botnets accounted for 9.2% of video ad views
Source: TubeMogul Report
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Dr. Augustine Fou – Digital Forensics
“I advise clients on optimizing
advertising across all channels. Using
advanced technical forensic techniques
and custom tchnology tools, we detect
and mitigate ad fraud and waste.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
@acfou
ClickZ Articles: http://bit.ly/augustine-fou-clickz
Slideshares: http://bit.ly/augustine-fou-slideshares
LinkedIn: http://linkd.in/augustinefou
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Related Articles
Fake YouTube Videos
By: Augustine Fou, December 2013
Motive and Opportunity for Ad Fraud
By: Augustine Fou, February 2014
Fake Facebook Profiles
By: Augustine Fou, Dec 2013
Fake Twitter Accounts
By: Augustine Fou, August 2013
Display Fraud 101 (video)
By: Augustine Fou, Feb 2014
Augustine Fou- 9 -
ROI Case for Solving Ad Fraud
By: Augustine Fou January 2014
Digital Ad Fraud Briefing
By: Augustine Fou December 2013
How Display Fraud Works
By: Augustine Fou, May 2013
How Click Fraud Works
By: Augustine Fou, November 2013
The Magnitude of Digital Ad Fraud
By: Augustine Fou, November 2013