video ads are very attractive to advertisers shifting dollars from TV to digital; but what portion of the video ads are seen by humans and can be considered "productive?"

1. January 2015 / Page 0marketing.scienceconsulting group, inc.
Dr. Augustine Fou
Video Ad Productivity – CPG Vertical
1 billion impressions
- 25%
- 15%
- 2%
- 12%
460 million impressions
can be considered “productive”
no video start
not in video player
below-the-fold/not viewable
not brand safe
http://adexchanger.com/platforms/fraud-day-with-sizmek-fraud-has-a-bit-of-a-nomenclature-problem/