1. Augustine Fou- 1 -
37% - it is for a brand I like
34% - I am forced to see the ad
32% - it is for a product I am looking for
29% - the content of the ad is interesting
Why Users Engage with Ads
Source: Ipsos July 2013

2. Augustine Fou- 2 -
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By: Augustine Fou, March 11, 2013
Search CPC Benchmarks by Industry Category
By: Augustine Fou, March 15, 2013
Augustine Fou- 2 -

3. Augustine Fou- 3 -
Dr. Augustine Fou – Agency Czar
“I advise clients on optimizing their
marketing mix – from traditional to
digital, and within digital from display to
search to performance to reduce exposure
to non-performing display ads that are
not viewable.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
ClickZ Articles: http://bit.ly/augustine-fou-clickz
Slideshares: http://bit.ly/augustine-fou-slideshares
LinkedIn: http://linkd.in/augustinefou