17. klienci są głupi
dlaczego oni tego nie rozumieją?
nasunęły mi się skojarzenia ze sprzedażą
jesteśmy ekspertami…
mamy świetny produkt
przecież wszystko jasno tłumaczę
19. Each day, entrepreneurs from the
quot;build it and they will come„
school of business invest their money in a cool idea with the hopes
that customers will magically appear once they open the doors.
The Top 10 Reasons Startups Fail - http://www.squidoo.com/starup_failures
20. Because making something people want is so much harder than
making money from it, you should leave business models for
later, just as you'd leave some trivial but messy feature for version 2.
You can't build things users like without
understanding them.
The companies that win are the ones that put users first. Google, for
example. They made search work, then worried about how to make
money from it.
The 18 Mistakes That Kill Startups - http://www.paulgraham.com/startupmistakes.html
21. It's one thing to develop technology that does something
cool, perhaps even something that's never been done before.
It's another matter to deliver
a complete product that meets
a critical market need
better than the competition.
Why start-ups fail - http://news.cnet.com/8301-10784_3-9760051-7.html
28. • określ profil idealnego użytkownika lub
klienta
• znajdź jego potencjalne problemy i bóle
• zastanów się, co jest dla niego ważne i
dlaczego
• powiedz mu, co Cię wyróżnia od innych
• zacznij mówid językiem bólu