This document summarizes an event being organized by Ali & Company, a financial consulting firm, for banks to discuss current financial issues. The event, called "Need for Shift", will be held on July 11, 2009 from 6-9 PM at the CBR Marriot Hotel. It aims to provide solutions to banking issues, allow information sharing between banks, and promote Ali & Company's brand. The agenda includes presentations from government officials and bank representatives. Extensive planning covers logistics, marketing, budgets, vendor management, and risk assessment to ensure a successful event.

1. PR & Event
Management
Seminar - need for Shift

2. INTRODUCTION
A Financial consulting firm Ali & company is organizing
an Event specifically for Banking industry.
This Event is a platform for banks to share the ideas and
solutions raised by current financial issues.
Event Name Need for Shift
Event Date 11th July 2009, Saturday
Event Time 6:00 pm – 9:00 pm
Venue CBR, Marriot Hotel

3. GOALS & OBJECTIVES
 To provide solutions for banks in terms of current
banking issues.
 To bring all bank on a single platform
To share Ideas or strategies running by each bank to
grow in current financial scenario
 To promote brand of “Ali & Company” in banking
industry

5.  PROGRAM SCHEDULE
PARTICIPANTS
 Speakers:
 Governor – State Bank (Chief Guests)
 Finance Minister (Chief Guests)
 Representatives from Participant banks
 Audience
 Employee from top Management of participant Banks
Event Particulars
Program Detail Time
Program Starting 6:00 pm
Introduction 6:10 - 6:30 pm
Presentations 6:30 – 8:30 pm
Program conclude 8:30 – 9:00 pm
Dinner 9:00 pm

6. Event Particulars

7. WOW Factor
 The Bank’s Logo will be
revolving around Rostrum.
 Bank’s Logo will be changed
dynamically based on the
announcement of Bank to
present.
 It will be done through the
Projector Light.

8. WOW Factor

10. Work Break Down Structure (WBS)
First Level WBS

11. Work Break Down Structure (WBS) cont.
First Level WBS
Seating
Arrangement
Audio support
Ambiance
Audio / Video
recording

12. Work Break Down Structure (WBS) cont.
First Level WBS
Participation Fee
Marketing
budget
Site building
budget
Catering budget

13. Work Break Down Structure (WBS) cont.
First Level WBS
Marketing
Material
Publicity

14. Work Break Down Structure (WBS) cont.
First Level WBS
Program
Schedule Deal
Catering
Briefing
Letters /
Invitation

15. Site Arrangements
 SEATING
 Half Moon Shape Seating
 Seating arrangement in Round Form facing the Stage.

16. Site Arrangements
 AUDIO SUPPORT
• Speakers in Hall arranged by Marriot Management.
 AMBIANCE
• Seating BLACK & WHITE
• Stage Size & appearance WOODEN ,Carpeted
24 by 10
• Stage Décor
o 10 front lit Panels for Banks.
o 1 Main Backdrop
o Rostrum will be designed as having logos of all banks.
o Mics
oTable at backstage for announcers and stage manager.
 AUDIO AND VIDEO RECORDING
• Speech recording
• Photographer

17. Catering
 CATERING
 Outsource to Marriot
STARTER
 Tea / juice serving on tables during seminar
DINNER
 Corporate Dinner Package

18. Publicity
 Finance Minister Endorsement
 Governor State Bank Endorsement
 Media Coverage
 Through Participant Banks

19. Marketing Material Arrangement
Main Front Lit Backdrop
Side front lit Backdrop
Rostrum
Standees
Banners.
Brochures.
Welcome note book
Note Book with logo
Give away
Give away Shoppers.

21. Letters & Invitation
 INVITATION

22. Telephone contact List
Contact person’s number from each bank.
Contact numbers of speakers from each bank.
Contact person’s numbers of Chief Guests.
Contact numbers of persons dealing with outsourced activities
Contact numbers of suppliers
And many more

23. Financial (Budget)
Marketing budget.
Site building budget.
Catering budget.
S. No. Description Pak Rs.
Catering & Dinning 154,000
Site Building 83,000
Marketing Material 156,416
Miscellaneous 10,000
Total Project Expenses 403,416
Total Revenue 750,000
Net Profit 346,584

24. Medical Provision
 A first aid will be operational at Marriot.
The closest public hospital.
• HILAL-E-AHMAR (NEAR THREE SWORDS)

25. Transport Management
 VALLET PARKING
 Provided by Marriot Management
 Audience will be arriving by their own vehicle.
Special parking (Valet Parking) will be arranged on
Marriot’s parking space.

27. Emergency Management Procedures
 CONTINGENCY ARRANGEMENT
 Provided by Marriot Management
EMERGENCY SITUATION
 Security will take action in any case of terrorist activity.
Any deviation from the protocol will be investigated by the
event organizer.
Officials will act as per their issued instructions.

28. RISK ASSESSMENT
Risk identified
Risk factor
L / M/ H
Measures to control Risk Action taken by (person)
Visual check and clearness
of site L
Check site is clear0 (vehicles,
rubbish etc)
Venue organizer
Sound pressure level
M
Check the sound pitch and volume. Audio / Video organizers
by Marriot.
Security
M
Security arrange with event cover Security Guards by Marriot
Fire
L
CO2 extinguisher carried by
mixing desk
Marriot Management
Participants Safety
L
First aider to be attendance during
the event by Marriot
Venue Organizer
Weather
L
Umbrella arrangement from
Parking to conference hall
Venue Organizer
Law & order situation
M
Ambulance arrangement,
movement of guests to the secure
place if needed
Marriot Management
Electricity
H
Own Generators by Marriot Marriot Management