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1 SHINGLE-LIFE.INC
Preventative Roof Maintenance 
Next Multi-Billion Dollar Market Opportunity 
Spiralling roof replacement costs will drive Asphalt Shingles 
on the NATIONAL HOME MAINTENANCE AGENDA. 
WHY 
Because Asphalt Shingles are the MOST EXPOSED, LEAST 
MAINTAINED, ELEMENT OF THE BUILDING ENVELOPE 
and are REPLACED approximately every 15 years despite 
longer manufacturer warranties.
Addressable Market - $13 B 
• Installed asphalt shingles in North America 
= 260 B sq. ft. 
• Shingle Life™ sells for 5 cents per sq. ft. (at wholesale) 
• Available market is 260 B x $0.05 = $13 B. 
10% market adoption over 10 years = $1.3B sales potential. 
3
Spiralling Roof Replacement Costs 
4
To Invest in Roofing OR Landfill? 
5
Environmental CHALLENGE # 1 
RED FLAG -12.5 million tons of asphalt shingle 
roofing goes into land-fill in North America 
every year, enough waste to bury New York 
and Manhattan 
6
Environmental Challenge # 2 
Rapidly Diminishing Fossil Fuel Resources 
4 barrels of oil are wasted in producing asphalt shingles for every home re-roofing 
job due to premature roof failure. 
Dumping asphalt shingles: 
• Costs Homeowners $1 billion in annual tipping fees 
• Costs Homeowners an additional $1 B in tear-off fees 
• Creates harmful gases such as methane 
(monitoring & treatment required for 75-100 years) 
• Harmful to ground water supply for up to 300 years 
TODAY’S COST FOR TEAR-OFF & TIPPING AVERAGES $1500 / ROOF 7
GREENING the Environment 
with Shingle Life™ 
• Canadian Council of Ministers of the Environment have 
approved “Extended Producer Responsibility” for 
construction materials – this is due for implementation in 
2017. 
• Maintaining Roofs with Shingle Life™ will help Save the 
Environment and Save both Manufacturers & Consumers 
Money 
8
The Problem 
• Asphalt roofing ages prematurely due to UV weathering 
and oxidization. 
• Loss of plasticizers results in adhesion loss & granule loss, 
which leads to shingle curling, cracking, & clawing. 
9
The Solution 
• Shingle Life™ is a patented shingle maintenance formulation that restores asphalt 
plasticity by impregnating all layers of shingles with slow evaporating organic oils. 
• Maintaining shingle plasticity prevents curling, cracking and granule loss 
• One easy SPRAY ON application EVERY 36 MONTHS can double the typical service 
life expectancy of an asphalt shingle roof. 
• SAVES MONEY and HELPS SAVE THE ENVIRONMENT 
10
The Consequences 
of Not Maintaining 
a Shingle Roof. 
11 
Untreated shingles begin to rapidly lose their outer 
protective layer of granules after 3-5 years . 
This leads to curling & cracking shingles that can fail 
within just 12-15 years. 
The risk is water infiltration & interior mold damage. 
Claims Not Covered by Homeowner Insurance
The Product – Shingle Life™ 
What it is - ‘EASY TO USE’ spray applied emulsion consisting of 
millions of microscopic beads of low-evaporating organic oils. 
What it does - Penetrates the inner layers of asphalt shingles and 
restores their plasticity and adds weather protection. 
What it prevents Helps prevent shingle curling , cracking and granule 
loss without the use of petro-chemicals, solvents, or VOCs. 
SAFE FOR GARDENS, PETS, PEOPLE & PONDS. 
12
36 MONTH MONEY BACK WARRANTY 
• If your asphalt shingle roof curls, claws or cracks within 36 months after the 
application of SHINGLE LIFE™, we will REFUND THE FULL PRODUCT 
PURCHASE PRICE. 
• Simply send a copy of your PURCHASE RECIEPT 
with ‘before’ and ‘after’ pics of your 
roof for FULL PRODUCT REFUND 
REPEAT EVERY 36 MONTHS TO EXTEND ROOF LIFE 
36 MONTH 
NO CURLING 
NO CRACKING 
ASPHALT SHINGLE 
WARRANTY
Scientifically Formulated 
• Shingle Life™ was scientifically formulated and patented by a 
US Ph.D. scientist from the the University of Maryland. 
• It was designed as an ECO SAFE product for rejuvenating shingles and 
prolonging roof life without changing the aesthetics or performance of 
asphalt roof shingles. 
• Shingle Life Inc. purchased all intellectual property and blending 
formulations in December 2013. 
14
IP Owned BY Shingle Life Inc. 
All I.P. owned by Shingle Life Inc. 
• US Patent – #6,495,074. 
• Proprietary Blending Formulations. 
• Domains & Trademarks. 
• Patentable new products in development. 
15
The Competition 
Shingle Life™ with new Shingle Ox™ additive TREATS MOSS AND ALGAE and Prevents Regrowth
Now Available… 
17 
ELMVALE ACRES - OTTAWA 
Also Available Online From E-Store 
www.shingle-life.com
Manufacturing & Logistics 
Contract Manufacturing & Packaging Partner – Summit Chemical Inc. 
• State of art contract manufacturing facility in Baltimore. 
• Raw Material Receiving, Blending, Product Packaging. 
• Scalable Capacity to Ramp Production to 5 T/L’s per Day 
Logistics Partner – Summit Chemical Inc. 
• Shipping (LTL and UPS) 
• E-Fulfilment . 
Invoice Financing Partner – J. Bibby Corp. 
• Invoice financing 
• Inventory financing 
High Margin Product - NO LIMITATIONS TO RAPID GROWTH 18
BIG MARKET OPPORTUNITY
Addressable Market - $13 B 
• Installed asphalt shingles in North America 
= 260 B sq. ft. 
• Shingle Life™ sells for 5 cents per sq. ft. (at wholesale) 
• Available market is 260 B x $0.05 = $13 B. 
10% market adoption over 10 years = $1.3B sales potential. 
20
MARKET PLAYERS-1 (EBC Contractors) 
• 135,000 Exterior Building Cleaning (EBC) Contractors – Mkt Size $9 Billion/Yr.
E.B.C. CONTRACTOR “Value Proposition” 
• Asphalt shingle roof cleaning is required in SEVERE MOSS & ALGAE growth 
zones to maintain Asphalt Shingle Manufacturer Warranties. 
• Moss and algae live off lime and calcium deposits in shingles, resulting in 
decomposition and premature roof failure. 
• APPLICATION OF SHINGLE LIFE™ IN CONJUNCTION WITH EXISTING ROOF CLEANING SERVICES 
REJUVENATES ASPHALT SHINGLES & PROLONGS ROOF LIFE. 
• A SIMPLE ‘ADD ON’ SOLUTION FOR GROWING STEADY REPEAT BUSINESS
MARKET PLAYERS-2 (Roofing Contractors) 
• 65,000 Independent Roofing Contractors. 
• Installing 10 Billion Square Ft. of Asphalt 
Shingles a Year. 
• Roofing is $54 Billion Dollar Industry. 
• 65% of all roofing products Installed are 
Asphalt Shingles.
Roofing Contractor “Value Proposition” 
• Asphalt shingle roof replacement costs DOUBLING 
EVERY 10 YEARS. 
• New opportunity to offer Homeowners and Property Managers a 
COST SAVING SOLUTION FOR EXTENDING ROOF LIFE. 
• APPLICATION OF SHINGLE LIFE EVERY 36 MONTHS CAN HELP MAINTAIN ASPHALT 
SHINGLES AND DOUBLE ROOF SERVICE LIFE EXPECTANCY. 
• SIMPLE ‘ADD ON’ SOLUTION – OFFERING SCHEDULED ROOF INSPECTION SERVICES. 
STEADY REPEAT BUSINESS. HELPS BUILD LONG TERM CLIENT RELATIONSHIPS.
Home Owners / Property Managers 
• Over 55 Million Homeowners and Property 
Managers with Asphalt Shingle Roofs 
• Replacing over 10 Billion Sq. Ft. of 
Asphalt Shingles Annually. 
• Looking for new maintenance solutions and 
alternatives to costly roof replacement.
VALUE PROPOSITION 
The 36 MONTH MONEY BACK WARRANTY 
• If your asphalt shingle roof curls, claws or cracks within 36 months after the 
application of SHINGLE LIFE™, we will REFUND THE FULL PRODUCT 
PURCHASE PRICE. 
• Simply send a copy of your PURCHASE RECIEPT 
with ‘before’ and ‘after’ pics of your 
roof for FULL PRODUCT REFUND 
REPEAT EVERY 36 MONTHS TO EXTEND ROOF LIFE 
36 MONTH 
NO CURLING 
NO CRACKING 
ASPHALT SHINGLE 
WARRANTY
Path to Market 
NRC Validation 
Big Box Stores & Roofing Supply Groups 
EBC Contractors 
Roofing Contractors 
Property Managers 
Home Owners 
Stock Product Stimulate Demand 
Celebrity Endorsement 
e.g. Mike Holmes 
• Firm expressions of interest from Lowes and Home Depot subject to independent 3rd party product validation. 
• Agreements in place with National Research Council and IRAP to do testing 
27
SALES Forecast $M 
YEARS 1 2 3 4 5 % 
SALES 5 12 25 50 100 
MARGIN 3 7.2 15 30 60 60% 
NIBT 1.8 4.2 8.8 17.5 35 35% 
28
Management Team , Advisors, & Partners 
TEAM 
• Peter Bussell – Director & President 
• Naomi Levesque – Director & Advisor 
• Alastair Samson – Executive V.P 
• Gary Barber – VP Sales & Marketing 
• Paul Pavia – Contractor Sales 
• Oleh Kutowy – Chief Scientist 
• Lynn Rae – Controller 
29 
STRATEGIC 
PARTNER 
ADVISORS 
ANDY MOFFAT / SANDY Mc PHERSON 
FINALISTS
Funding Requirements 
1. PHASE 1: $50 K (for an initial 5% equity stake in SL Inc.) 
Immediately launches Phase 1 NRC Validation Project with 
75% covered by IRAP / BIAP - already pre-approved. 
2. PHASE 2: $250 K ( for an additional 25% equity stake in SL Inc.) 
- post NRC validation 
Working capital for business launch and operations. 
30
www.shingle-life.com 
31 
Interested? 
Call: Alastair Samson 613-297-9792 or Peter Bussell 613-978-8644

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Shingle Life - A 21st Century Business Opportunity November 11 -2014

  • 2. Preventative Roof Maintenance Next Multi-Billion Dollar Market Opportunity Spiralling roof replacement costs will drive Asphalt Shingles on the NATIONAL HOME MAINTENANCE AGENDA. WHY Because Asphalt Shingles are the MOST EXPOSED, LEAST MAINTAINED, ELEMENT OF THE BUILDING ENVELOPE and are REPLACED approximately every 15 years despite longer manufacturer warranties.
  • 3. Addressable Market - $13 B • Installed asphalt shingles in North America = 260 B sq. ft. • Shingle Life™ sells for 5 cents per sq. ft. (at wholesale) • Available market is 260 B x $0.05 = $13 B. 10% market adoption over 10 years = $1.3B sales potential. 3
  • 5. To Invest in Roofing OR Landfill? 5
  • 6. Environmental CHALLENGE # 1 RED FLAG -12.5 million tons of asphalt shingle roofing goes into land-fill in North America every year, enough waste to bury New York and Manhattan 6
  • 7. Environmental Challenge # 2 Rapidly Diminishing Fossil Fuel Resources 4 barrels of oil are wasted in producing asphalt shingles for every home re-roofing job due to premature roof failure. Dumping asphalt shingles: • Costs Homeowners $1 billion in annual tipping fees • Costs Homeowners an additional $1 B in tear-off fees • Creates harmful gases such as methane (monitoring & treatment required for 75-100 years) • Harmful to ground water supply for up to 300 years TODAY’S COST FOR TEAR-OFF & TIPPING AVERAGES $1500 / ROOF 7
  • 8. GREENING the Environment with Shingle Life™ • Canadian Council of Ministers of the Environment have approved “Extended Producer Responsibility” for construction materials – this is due for implementation in 2017. • Maintaining Roofs with Shingle Life™ will help Save the Environment and Save both Manufacturers & Consumers Money 8
  • 9. The Problem • Asphalt roofing ages prematurely due to UV weathering and oxidization. • Loss of plasticizers results in adhesion loss & granule loss, which leads to shingle curling, cracking, & clawing. 9
  • 10. The Solution • Shingle Life™ is a patented shingle maintenance formulation that restores asphalt plasticity by impregnating all layers of shingles with slow evaporating organic oils. • Maintaining shingle plasticity prevents curling, cracking and granule loss • One easy SPRAY ON application EVERY 36 MONTHS can double the typical service life expectancy of an asphalt shingle roof. • SAVES MONEY and HELPS SAVE THE ENVIRONMENT 10
  • 11. The Consequences of Not Maintaining a Shingle Roof. 11 Untreated shingles begin to rapidly lose their outer protective layer of granules after 3-5 years . This leads to curling & cracking shingles that can fail within just 12-15 years. The risk is water infiltration & interior mold damage. Claims Not Covered by Homeowner Insurance
  • 12. The Product – Shingle Life™ What it is - ‘EASY TO USE’ spray applied emulsion consisting of millions of microscopic beads of low-evaporating organic oils. What it does - Penetrates the inner layers of asphalt shingles and restores their plasticity and adds weather protection. What it prevents Helps prevent shingle curling , cracking and granule loss without the use of petro-chemicals, solvents, or VOCs. SAFE FOR GARDENS, PETS, PEOPLE & PONDS. 12
  • 13. 36 MONTH MONEY BACK WARRANTY • If your asphalt shingle roof curls, claws or cracks within 36 months after the application of SHINGLE LIFE™, we will REFUND THE FULL PRODUCT PURCHASE PRICE. • Simply send a copy of your PURCHASE RECIEPT with ‘before’ and ‘after’ pics of your roof for FULL PRODUCT REFUND REPEAT EVERY 36 MONTHS TO EXTEND ROOF LIFE 36 MONTH NO CURLING NO CRACKING ASPHALT SHINGLE WARRANTY
  • 14. Scientifically Formulated • Shingle Life™ was scientifically formulated and patented by a US Ph.D. scientist from the the University of Maryland. • It was designed as an ECO SAFE product for rejuvenating shingles and prolonging roof life without changing the aesthetics or performance of asphalt roof shingles. • Shingle Life Inc. purchased all intellectual property and blending formulations in December 2013. 14
  • 15. IP Owned BY Shingle Life Inc. All I.P. owned by Shingle Life Inc. • US Patent – #6,495,074. • Proprietary Blending Formulations. • Domains & Trademarks. • Patentable new products in development. 15
  • 16. The Competition Shingle Life™ with new Shingle Ox™ additive TREATS MOSS AND ALGAE and Prevents Regrowth
  • 17. Now Available… 17 ELMVALE ACRES - OTTAWA Also Available Online From E-Store www.shingle-life.com
  • 18. Manufacturing & Logistics Contract Manufacturing & Packaging Partner – Summit Chemical Inc. • State of art contract manufacturing facility in Baltimore. • Raw Material Receiving, Blending, Product Packaging. • Scalable Capacity to Ramp Production to 5 T/L’s per Day Logistics Partner – Summit Chemical Inc. • Shipping (LTL and UPS) • E-Fulfilment . Invoice Financing Partner – J. Bibby Corp. • Invoice financing • Inventory financing High Margin Product - NO LIMITATIONS TO RAPID GROWTH 18
  • 20. Addressable Market - $13 B • Installed asphalt shingles in North America = 260 B sq. ft. • Shingle Life™ sells for 5 cents per sq. ft. (at wholesale) • Available market is 260 B x $0.05 = $13 B. 10% market adoption over 10 years = $1.3B sales potential. 20
  • 21. MARKET PLAYERS-1 (EBC Contractors) • 135,000 Exterior Building Cleaning (EBC) Contractors – Mkt Size $9 Billion/Yr.
  • 22. E.B.C. CONTRACTOR “Value Proposition” • Asphalt shingle roof cleaning is required in SEVERE MOSS & ALGAE growth zones to maintain Asphalt Shingle Manufacturer Warranties. • Moss and algae live off lime and calcium deposits in shingles, resulting in decomposition and premature roof failure. • APPLICATION OF SHINGLE LIFE™ IN CONJUNCTION WITH EXISTING ROOF CLEANING SERVICES REJUVENATES ASPHALT SHINGLES & PROLONGS ROOF LIFE. • A SIMPLE ‘ADD ON’ SOLUTION FOR GROWING STEADY REPEAT BUSINESS
  • 23. MARKET PLAYERS-2 (Roofing Contractors) • 65,000 Independent Roofing Contractors. • Installing 10 Billion Square Ft. of Asphalt Shingles a Year. • Roofing is $54 Billion Dollar Industry. • 65% of all roofing products Installed are Asphalt Shingles.
  • 24. Roofing Contractor “Value Proposition” • Asphalt shingle roof replacement costs DOUBLING EVERY 10 YEARS. • New opportunity to offer Homeowners and Property Managers a COST SAVING SOLUTION FOR EXTENDING ROOF LIFE. • APPLICATION OF SHINGLE LIFE EVERY 36 MONTHS CAN HELP MAINTAIN ASPHALT SHINGLES AND DOUBLE ROOF SERVICE LIFE EXPECTANCY. • SIMPLE ‘ADD ON’ SOLUTION – OFFERING SCHEDULED ROOF INSPECTION SERVICES. STEADY REPEAT BUSINESS. HELPS BUILD LONG TERM CLIENT RELATIONSHIPS.
  • 25. Home Owners / Property Managers • Over 55 Million Homeowners and Property Managers with Asphalt Shingle Roofs • Replacing over 10 Billion Sq. Ft. of Asphalt Shingles Annually. • Looking for new maintenance solutions and alternatives to costly roof replacement.
  • 26. VALUE PROPOSITION The 36 MONTH MONEY BACK WARRANTY • If your asphalt shingle roof curls, claws or cracks within 36 months after the application of SHINGLE LIFE™, we will REFUND THE FULL PRODUCT PURCHASE PRICE. • Simply send a copy of your PURCHASE RECIEPT with ‘before’ and ‘after’ pics of your roof for FULL PRODUCT REFUND REPEAT EVERY 36 MONTHS TO EXTEND ROOF LIFE 36 MONTH NO CURLING NO CRACKING ASPHALT SHINGLE WARRANTY
  • 27. Path to Market NRC Validation Big Box Stores & Roofing Supply Groups EBC Contractors Roofing Contractors Property Managers Home Owners Stock Product Stimulate Demand Celebrity Endorsement e.g. Mike Holmes • Firm expressions of interest from Lowes and Home Depot subject to independent 3rd party product validation. • Agreements in place with National Research Council and IRAP to do testing 27
  • 28. SALES Forecast $M YEARS 1 2 3 4 5 % SALES 5 12 25 50 100 MARGIN 3 7.2 15 30 60 60% NIBT 1.8 4.2 8.8 17.5 35 35% 28
  • 29. Management Team , Advisors, & Partners TEAM • Peter Bussell – Director & President • Naomi Levesque – Director & Advisor • Alastair Samson – Executive V.P • Gary Barber – VP Sales & Marketing • Paul Pavia – Contractor Sales • Oleh Kutowy – Chief Scientist • Lynn Rae – Controller 29 STRATEGIC PARTNER ADVISORS ANDY MOFFAT / SANDY Mc PHERSON FINALISTS
  • 30. Funding Requirements 1. PHASE 1: $50 K (for an initial 5% equity stake in SL Inc.) Immediately launches Phase 1 NRC Validation Project with 75% covered by IRAP / BIAP - already pre-approved. 2. PHASE 2: $250 K ( for an additional 25% equity stake in SL Inc.) - post NRC validation Working capital for business launch and operations. 30
  • 31. www.shingle-life.com 31 Interested? Call: Alastair Samson 613-297-9792 or Peter Bussell 613-978-8644