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T-shirt: The yardstick to measure the fashion trends
T-shirt: the building block of fashion
As season changes from summer to monsoon and monsoon to winter, fashion trends also change
accordingly. But after every three or four months the majority of us do not have the time or the
need to buy new clothes. Then the question comes: What kind of casual dresses or garments will
change you according to your range of styles, colors and mood? - Obviously the T-shirts.
T-shirts have always been believed as the mere essentials - those basic requirements that form
the base of fashion - the building block of fashion. If you want to know how much fashion trend in
T-shirts have changed in the last couple of years, take your measure tape.
Fashion, which had started in the 50's, became inspired with its sociological and industrial
advances. It was a noble time to be young, and fashion became a rip along the position of age. In
the 60's people started to wear the tie dye and screen-printed cotton T-shirts. Improvement in
printing and dyeing stood out for more variety and came in to fashion and it bloomed in the 60's.
Tight trend of the seventies
In the 1970s the disco scene was enormous, concert dancing was popular with dance parties and
tight pants with T-shirts were a trend. The whole '70s trend was form-fitting - 'very tight', where the
extra-large, loose-fitting, urban-influenced tees moved out and tight T-shirts with tight polyester,
usually with bell-bottomed men's pants escorted by standy shoes were used to attract the young
girls seeming for romance, were very popular.
Chemin de fer pants, Elephant Ear Pants, embroidery on pant legs, flag pants, Gabardine Pants,
HASH Jeans with Bonds T-shirt (raglan cut T-shirt with ribbing around neck and sleeves), Rock
Concert T-shirts (with a logo picture of a rock star or a rock band or trademark of rock band) and
tie-dye T-shirts (homemade T-shirts with stripes and curved in different colors of dye) were
generally popular in 70s and women generally were short mini skirt, maxi dress, midi skirt or hot
pants with T-shirts.
The eighties: Iron-on T-shirts with stonewashed jeans pant trend
In 80s Iron-on, the coolest kind of T-shirts was popular. Tight Stonewashed Jeans, Parachute
Pants, Corduroy Pants, Tight Leather Pants, Super Tight Minis with Fido Dido, Ocean Pacific T-
shirts, Long T-shirts, and Hard Rock Café etc T-shirts were popular among them.
The nineties - Baggy and bright denim trend

2. Levi brand T-shirt that had "Button Your Fly" written in very large letters were very popular in 90s.
Flare Jeans, Baggy & Bright denim, the schoolgirl look of baby doll dresses with puffed
sleeves and thigh-high stockings, slip dresses worn over T-shirts became popular and was a trend
of 90s.
Fashion of 2000
T-shirts with "Boys Are Great", "I Make Boys Cry", etc slogan T-shirts with zip off at or around
knee pants were popular in 2000. Duller colors were more popular at the beginning of that decade
and V-neck sweater and have accents woven in around the neck, waist was very popular.
T-shirts have passed through every social, cultural and economic level of human life and got a
great acceptance in day-to-day life from big cities to small towns all over the globe.
Age option: Feel young forever with T-shirt
T-shirts are not only a chief item, but have become stylish and nice career apparel. Fashion has
always been impelled by younger people, of course, and not anything says young like the T-shirt.
As usual, the young are looking for something out of the ordinary. Wearing T-shirts in old age
provides a lifestyle option rather than an age option and gives feeling of younger.
Women T-shirt: A separate identified market
During the last two-three decades, women's participation levels in the corporate houses, business,
fashion, jobs, sports, exercises or yoga etc have reached an all-time high all around the world. The
old unisex T-shirts became a thing of the history; today women require T-shirts that fit them that
wash and feel comfortable at work place or while transporting and adopting a more feminine
approach to styling, have made a big difference in the variety of designs and products. Women are
also considering T-shirts as a multi-purpose garment and by both ways the women's T-shirt
market is growing. Today, women have so many options in the market as many T-shirt producers
have seen the bright prospectus and are producing better women's T-shirts in quick changing
scenario of demand, which covers better fabrics, latest designs, good color combinations, great
styles etc. And the women's T-shirt is going to acquire a separate identity from men's T-shirt.
Co-relation of T-shirt and ink demand
Fashion or selection of colors also vary, when season or trends changes. Color is considered as a
serious business when it comes up to T-shirts, as a key differentiation in wearable apparels.
T-shirt printing is in fact silk-screening or, more properly, screen printing. The 70s brought huge
improvement in T-shirt printing began with making screen-printing machines in the basements and
garages and these printed T-shirt business referred as Imprinted Sportswear Industry in general.
In the 1980s the advancement in ink business enhanced and T-shirts became part of every aspect
of our culture, promoting businesses, government, and non-profit organizations. Retailers
discovered the significance and eminence of T-shirts and have bought tons of products in various
themes, brand-name and styles.
The most important advancement during the 80s was the boom created by the automatic T-shirt

3. printing machine, enabling screen printers to print a many T-shirt printing in a single day.
Automation changed the whole thing and with the coming of the 90s, the computer was fetched
into the mix of designs and patterns in T-shirts. In the end of 2000 the over all textile screen-
printing industry had passed through a very difficult stage, but as development of printing
technology successfully achieved the need of ink and screen printing technology, sustained still
and gained better position. And now with the improvement and development of latest printing
technology, you can have a number of options like two-dimension and three-dimension; digital
printed, animated or printed T-shirts. Today the ink or printing is exclusively depends on T-shirt
industry/productions while considering textile printing industry.
T - Shirt used as a widespread marketing or publicity tool
Would you like to make a statement? Then you will need a T-shirt: A T-shirt is a cheap idea of
clothing or a portable advert with its clothing to declare political, musical or social connection for
everybody to observe, like The Tennis Women's T-shirt with the statement on the court. "I am
going to make you run!", or as Indian tennis player Sania Mirza had statements "Well-behaved
women rarely make history", "Attitude Unlimited". It provides a cheaper marketing or publicity
weapon. Events, campaigns or programmes like women's rights, civil rights and more found their
way to the face and rear of T-shirts. People began to state who they are/were and what they put
for without ever saying a word simply with logo or slogan. Today, in addition to performing as a
medium for stating personal beliefs, team affiliations, hobbies and more, T-shirts are favored,
because in a word they are comfortable - no insignificant issue in today's place of work, an
atmosphere where T-shirts are going up in greater figures by the day.
More choice than ever before
The T-shirt by no means going out of fashion, it is the base or foundation of the over all textile and
garment market and drives the total business. It is a very significant part of the enigma for what
people require and choose and much market research study showed that one can't ignore the
commodity as well as new trendy market. There are many options or choices that you didn't have
just a few years before.
Today, there are many kinds of cotton T-shirts available in market. Open-end cottons give a softer
feel for an outstanding price. Ring-spun cotton has an exceedingly soft hand and organic T-shirts
to protect from chemicals. Though, more practical, performance-driven fabrics such as dry-fiber
are growing in recognition which is awful due to lots of segregation in which a style that the
consumer is well-known and at ease with. T-shirts made from a 60/40 cotton/poly blend in unisex
sizes XS-4XL, ANSI-certified polyester and non-certified 50/50 are very popular. High-
performance polyester micro fibers T-shirts are mostly preferred by working people due to their
characteristic of reducing the moisture rapidly from body. On plain fabric putting of lace and
crochet are also being used, to create feminine looks. Recently DuPont's Sorona fiber (polymers
that lend better stretch, recovery and stain resistance to fabrics) is also used in T-shirt as a
material.
The T-shirts are finished with jazzier for party wear with gold in the prints and trimmings are also a
strong trend in recent times. To create prints more fascinating, sequins, beads, buttons and
embroidery and to craft a sparkle look on the tees cotton laces lose out to metallic laces and
glitter, texture weaves along with layered contrasting fabrics of tulle, chiffons, bubble fabrics,

4. crinkle printed semi sheer crepes, are also used. Ethnic, jungle, graphic or graffiti-inspired, prints
with bright or muted, multiple colors are extremely used now a days. Styles of tees include rose,
forest and blue, layering, retro men, graffiti and graphics, khaki and blues and striped patterns are
a strong trend in T-shirts for men.
More and more options are available with much texture choice, such as ribs, hemp, pique,
ottoman, etc. and more fits for men, women and junior are available. T-shirts are offered in range
from the awfully light of 3.8 ounces to the normal 5.5 ounces and be capable of as high as 7.1
ounces. Heavier weights have the benefit of existence of durability and remaining their outline
under frequent wearing and washing. Lighter-weight tees are more relaxed, particularly in warmer
climates, and provide a perfect fit. Higher-end T-shirts will provide the additional strength of
double-needle stitching and shoulder to shoulder string. In 2004 stretch T-shirts brought high
demand in women's jersey products both made of 95 percent combed ring-spun cotton and 5
percent Lycra and heavyweight T-shirts in 50/50 blend, 100 percent cotton, ultra heavyweight in
100 percent cotton and premium ultra heavyweight T-shirt in 100 percent combed ring-spun
cotton.
Worldwide fashion designers noted that average consumers were only concerned about jeans and
T-shirts in 2004-05 for daytime and still the trend is continuing. Sportswear, sports styling will
continue to possess consumers who wish comfort in everyday wear and will continue to demand
for ever. In recent times wearing the corporate T-shirts in offices became a trend, and the demand
is increasing, even it is more demanding for the purpose of corporate gifting with particular logo or
corporate statements.
Conclusion
Today, a common shift towards sporty and comfortable wear in fashion lifestyles seen, and T-
shirts are becoming popular and "active wear" with many brands, designers and become a basic
part of anyone's casual wardrobe and favorite in athletic teams, schools, gyms, athletic events,
golf events, outdoor active groups, firefighters, the college bookstore market, emergency service
workers, police offices, camps and outdoor workers and even in corporate houses. In a nut shell,
people with active jobs or hobbies are motivating to use more for a tee that stay them cool, dry
and more relaxed.
The coming out of general fashion trends is a social process but as appearance of new competitor
in the textiles industry T-shirts are turning out to be more fashionable and are replaced with tailor
garment shirts and other wears and the T-shirts are considered as a multi-purpose garment by
majority consumer.
Whether color combination, fabric used, publicity tool, new or old trends of men's or women's
fashion, new printing technology, etc changes fashion trends or whether fashion trends arrive and
pass on, clothing should always be fun with T-shirt due to a strong reason of more availability of
options. Hence, T-shirts will no way get out of fashion, over all be consider as a building block of
fashion.
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