Souped Up: How to Get Big, Fast with Strategic Partnerships

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The fastest growing companies aren’t doing it all on their own. In this session from 500 Startups' 2016 Weapons of Mass Distribution Conference, CEO Mike Sharkey shares how strategic partnerships can contribute to early growth, expanded market share, an improved customer experience and explosive revenue. You’ll get an inside look at real-life partnership success stories and hard-learned tips for launching your own.

Marketing

Souped-Up!
Get big and fast with strategic partnerships

Source: Harvard Business Review, “Big Companies Should Collaborate with Startups”
0.1% growth
Largest 25 food companies
2.2% growth
Startup driven growth
In the last 4 years…

IF I FOCUS ON
ONE THING VS.
ALL THE THINGS…
CAN I GROW
FASTER?

The rise of unbundled stacks & niche SaaS

If you can learn to stand on the
shoulders of giants, you can get
bigger, faster.
-Isaac Newton
“

5,6
11,2
16,
22,5
0
500
1,000
1,500
2,000
2,500
Apr-15 May-15 Jun-15 Jul-15 Aug-15 Sep-15 Oct-15 Nov-15 Dec-15 Jan-16 Feb-16 Mar-16 Apr-16 May-16 Jun-16 Jul-16 Aug-16 Sep-16
Customer acquisition

What worked?
• Events for behavioral journeys
• Co-webinar with PandaDoc
• Guest blog post
Segment Slack Zapier
• Slack notiﬁcations for marketers
• VentureBeat coverage
• Co-webinar & app directory
• Connect journeys to 500+ apps
• Co-webinar: CEOs + customer
• Email announcement to 700K

How to get big, fast with partnerships
Start small
Say “no”
Stick to your core
Solve a problem
“If Autopilot is the orchestra for
customer data, Slack is in the
control booth, telling the mixer
what levels to adjust on the fly.”

Michael Sharkey
CEO & Co-founder
@michaelsharkey
@autopilotus
Get in touch
autopilothq.com
blog.autopilothq.com

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1. Souped-Up! Get big and fast with strategic partnerships

2. Source: Harvard Business Review, “Big Companies Should Collaborate with Startups” 0.1% growth Largest 25 food companies 2.2% growth Startup driven growth In the last 4 years…

3. IF I FOCUS ON ONE THING VS. ALL THE THINGS… CAN I GROW FASTER?

4. + +

6. The rise of unbundled stacks & niche SaaS

7. If you can learn to stand on the shoulders of giants, you can get bigger, faster. -Isaac Newton “

8. 5,6 11,2 16, 22,5 0 500 1,000 1,500 2,000 2,500 Apr-15 May-15 Jun-15 Jul-15 Aug-15 Sep-15 Oct-15 Nov-15 Dec-15 Jan-16 Feb-16 Mar-16 Apr-16 May-16 Jun-16 Jul-16 Aug-16 Sep-16 Customer acquisition

9. What worked? • Events for behavioral journeys • Co-webinar with PandaDoc • Guest blog post Segment Slack Zapier • Slack notiﬁcations for marketers • VentureBeat coverage • Co-webinar & app directory • Connect journeys to 500+ apps • Co-webinar: CEOs + customer • Email announcement to 700K

10. How to get big, fast with partnerships Start small Say “no” Stick to your core Solve a problem “If Autopilot is the orchestra for customer data, Slack is in the control booth, telling the mixer what levels to adjust on the fly.”

11. Michael Sharkey CEO & Co-founder @michaelsharkey @autopilotus Get in touch autopilothq.com blog.autopilothq.com

Souped Up: How to Get Big, Fast with Strategic Partnerships

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