Listen to Your Customers, not to the HiPPO

Listen to Your Customers not to the HiPPO Yi Shi

Online Advertising Markt ,[object Object],[object Object],[object Object]

Online Advertising Markt ,[object Object],[object Object]

Was ist eine Conversion? ,[object Object],[object Object],[object Object]

Conversion Optimization Experimente ,[object Object],[object Object],[object Object],[object Object],[object Object]

Durchführung eines Tests ,[object Object],[object Object],[object Object],[object Object],[object Object]

Durchführung eines Tests ,[object Object],[object Object],[object Object],[object Object]

Berechnung der Testgröße ,[object Object],[object Object],[object Object],[object Object]

Implementierung: Zufallsalgorithmus ,[object Object],[object Object],[object Object],[object Object]

Implementierung: Zuweisungsfunktion ,[object Object],[object Object],[object Object],[object Object],[object Object]

Real-Time Experiment ,[object Object],[object Object],[object Object],LP zensiert

Real-Time Experiment ,[object Object],LP zensiert

Real-Time Experiment ,[object Object],[object Object]

Marktübersicht ,[object Object]

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