A sms gateway is kind of server through which a service provider enables a user to send bulk SMS automatically.

2. Advanced communication technology in the world today makes it possible for
almost everyone to own or have access to a mobile phone. Mobile phones
facilitate communication through calling as well as short text messaging.
Moreover, the internet has taken communication a notch higher by providing
connectivity between a website and the mobile phone.
With internet technology, SMS communication is possible between websites
and mobile devices. As such, a business may communicate from its website
with customers on mobile phones. SMS Gateway providers (aggregators)
offer the link required to facilitate SMS communication between a web-based
source and multiple mobile phone recipients.

3. An aggregator offers appropriate infrastructure and software platforms to
facilitate the sending of SMSs from the web via a Gateway to multiple
recipients across hundreds of carriers.
Usually, aggregators provide the necessary SMS software to incorporate in a
business website for purposes of bulk short text messaging. A good thing
about the system is that recipients may also provide direct feedback to your
email in real time.

4. SMS Service for effective marketing of business
More than ever before, SMS marketing is widely used by businesses to
communicate with many customers with the aid of automated processes. Your
business too needs to utilize an SMS Service to stand a good chance of beating
competition. A reputable bulk SMS provider may help you in this regard.
Such a service may work effectively when you wish to communicate a
common message to many or all your customers at once. An automated
process will see to it that you conveniently send birthday wishes, Christmas
messages, congratulation etc to many customers and thus, help build a close
to personal relationship with your individual customers or clients.

5. Before choosing your provider, you may want to carry out some background
check to ascertain capacity for a comprehensive service for SMS marketing.
Importantly, make sure your provider’s gateway services are reliable especially
for high volume throughput.
SMS
At the same time, how many carriers does your provider support? Can your
business use an aggregator’s services to communicate to travelling customers?
You should engage services that support many networks across many
countries. International reach through SMS communication is vital for global
businesses.

7. USA
One Market
Spear Tower, 36th Floor
San Francisco CA 94105
Sales: 888-799-9767
Support: 866-751-8337
Fax: 646 862 8887
Email us: adsales@shortcodes.com
For more info visit here:
http://www.shortcodes.com