Nb 22 Rules1

22 Rules Of Winning Lots Of New Business* *And Growing Profitably

Rule 1: Don’t Lose Accounts ,[object Object],[object Object],[object Object],[object Object]

Rule 2: Only Pitch The Right Ones ,[object Object],[object Object],[object Object]

Rule 3: The Most Important Reason For Winning ,[object Object]

Rule 4: What Clients Look For ,[object Object]

Rule 5: Who To Put On The Team ,[object Object],[object Object],[object Object]

Rule 6: Who To Keep Out ,[object Object],[object Object],[object Object],[object Object]

Rule 7: Pitch Team Or Real Team? ,[object Object],[object Object]

Rule 8: The Selection Process Is Relative ,[object Object],[object Object],[object Object]

Rule 9: “Right And Wrong” Are Different In New Business ,[object Object],[object Object],[object Object]

Rule 10: The Most Decisive Person Should Have Total Power ,[object Object],[object Object]

Rule 11: The War Room ,[object Object],[object Object],[object Object]

Rule 12: Backloading ,[object Object],[object Object],[object Object],[object Object]

Rule 13: K.I.S.S. ,[object Object],[object Object],[object Object],[object Object]

Rule 14: Charisma ,[object Object],[object Object]

Rule 15: Monotheism ,[object Object],[object Object],[object Object]

Rule 16: Lucidity ,[object Object],[object Object],[object Object],[object Object]

Rule 17: The 100 Days Plan ,[object Object],[object Object],[object Object],[object Object]

Rule 18: Transform Losses ,[object Object],[object Object],[object Object],[object Object]

Rule 19: Win Before You Pitch ,[object Object],[object Object],[object Object]

Rule 20: 360 Degrees ,[object Object],[object Object],[object Object],[object Object],[object Object]

Rule 21: Vanity ,[object Object],[object Object],[object Object]

Rule 22: Humility ,[object Object],[object Object],[object Object]

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