Culture with Trade and Transfusion of Continents

2. INTRODUCTION
 E-SAQAFAT
 NEED
 TAG LINE AND LOGO
 Product LINE : includes
shawls, rillis, Ajrak, sindhi
topi khusaas and gift stuffs.
 Mission statement
“To promote our culture world
wide by selling value added
cultural products”

3. SWOT ANALYSIS OF E-SAQAFAT
Strength s:
 First movers
advantage
 Availability of
resources
 User-friendly site
 Promotion through
social media
 Our brand and our
unique products
Weaknesses:
 Financial resources
 Difficult to make
logistic chain
 Distribution issues
to other countries
 No physical store
 Less coherence in
team
 No policies set or
standards
Opportunities
• Demand outside
Pakistan
• People willing to pay
more
• Strong heritage of
Sindh
Threats
 Idea can be copied easily
• high taxes
• Unsupportive Govt
• High chances of failure
• No experience

4. HOW WE MARKET OURSELF
 Facebook page
 E-Saqafat
 Likes coming from
Throughout the world.
We promoted on
 Cultural groups
 History group
 Business groups

5. CANVAS MODEL
Key partners
 logistics
 home handicraft makers
 key resources
key Activities
 search best suppliers and logistic
agencies
 inbound and outbound logistic providers
 after sales services for customer care
services

6.  Canvas model
value proposition
 we will offer high quality with rich colors
magnificently designed sindhi handicraft cultural
products for all ages in Europe and America.
Customer relationships
 After sales feedback
exchange
 return policies will be there for
customers ease
 Blogs for suggestions

7. Canvas model
 Target market
 Youngsters teenagers adults old ages and children
 Primary customers: Youngsters
 Secondary : old ages
 Tertiary : kids
 Channels
 Online website
 Facebook message
 Home delivery through logistics (erp system will be
there to integrate our supply chain)
 Phone calls
 Emails

8. KEY RESOURCES
 Human
 Craft men team, management team our
suppeliers and distributors & web designer(
Jahangir shah)
 Physical
 Land building machines vehicles and ware
houses
 Intellectual
 Copy lights, other intangible recourses such as
brand logo tag line our developed methods and
software's.

9.  Cost structure
 60% equity 40% debt
 Wages to craft men commission to agents other
distribution expenses are our major costs
 Revenue streams
 We will collect cash from customers through
credit cards debit cards and western union by
selling our products to them though our channels

10. EXECUTION PLAN
MAY to JULY plans
 We will be having contract with our suppliers, villagers of
Matiari, Hala, BhitShah,and Khairpur under the control of
logistics and there will be proper supply chain
management.
 We will find venture capitalist who can invest in our
business which will be helpful for us in starting operations.
AUG TO NOV plans
 We will arrange our small warehouses , there will be two
kinds of warehouses
 1. production warehouse: goods produce at short time will
be stored at these warehouses
 2. ready to flight inventory warehouse : goods will be
transferred to these warehouse where they will be packed
and supplied to the European countries.

11. production warehouse will be in Khairpur, ready
to flight inventory warehouse will be in Karachi.
Till NOV we will be having proper supply chain in
Pakistan and roles and tasks will be cleared.
Dec-Feb plans
we will have contract with our logistics which will
distribute goods to the ordered customers .

12.  Customers will order the products through our website, they can
also tell us about any specifications they want size, color etc.
 They will be shown the final prices of products they choose and
they will receive the form on which there will be payment
procedure elaborated along with details of product return
policies.
 They will also be shown the time it will take the product to get to
them.
 Then customers can choose the way they want to pay in the form
discussed above. Then we will make the product and ship it to our
consumers through logistics.