Marketing Your Small Business With Webinars
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Are you looking for a way to show off a new product, tell customers how they can use your service, or give prospects an online tour of your business? Webinars are a great vehicle to help you get the word out to a large audience without having to rent out a lecture hall and count on your attendees to show up in person. And, you don't have to be a professional speaker to run a great webinar – you just need to keep a few points in mind to deliver an outstanding session. This presentation was given by Jay Moore at the Greater Philly Email Marketers Meetup on August 15, 2012. http://www.meetup.com/Greater-Philly-Email-Marketers/events/73891672/
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Marketing Your Small Business With Webinars
- 1. Steps For Creating And Marketing With Niche Networks: Pinterest, Instagram and Turntable.FM Hosting Your Own Webinars
- 2. Before We Begin Slides will be emailed to you Q&A session after the presentation
- 3. What & Why & What Webinar Short for Web-based seminar, a presentation, lecture, workshop or seminar that is transmitted over the Web. - http://www.webopedia.com/
- 4. What & Why & What Why run a webinar? Demo a product/service Inform people about how your biz helps them Interactivity – surveys + Q&A Funnels Have you run a webinar? Why?
- 5. What & Why & What What am I getting out of this presentation? How to set up a webinar (outline, content ideas) What equipment to choose How to get more out of your attendees after the webinar
- 6. Creating Your Own Webinar Before – Outline & Prep During – Tips & Techniques After – Follow up & beyond
- 8. Before: Content Demonstrate your product Repurpose content Examples include..
- 9. Zenfolio – Photographer site helping set up portfolios and sell prints Webinar topics Basic overview of the service (how it benefits the customer Tips for using Zenfolio to sell your prints and photographs Advanced customization of your portfolio http://www.zenfolio.com/zf/w ebinars.aspx
- 10. BetterBeerScores – site dedicated to teaching homebrewing techniques Webinar topics Intro to homebrewing Brewing specific types of beers Seasonal webinar re: seasonal beers http://www.betterbeerscores.co m/catalog/homebrewing/introduc tion-to-homebrewing/
- 11. Before: Slides An outline for the viewer and you Short, to the point BIG FONT (28-36px) Images and demonstration
- 12. Before: Outline/Practice Should I use a script? Sound natural Dry run in front of others/feedback and tweak
- 13. Have you ever attended a webinar, Marketing With Niche Networks: Pinterest, Instagram andmiddle of it? then ditched in the Turntable.FM
- 14. Before: Length Under an hour (45-50 mins max) Shorter is usually better Remember to leave time for questions
- 16. Audio-Techina – Blue Mic - Snowball USB Mic - $99.99 - $12.95 - USB plug 'n play - USB plug 'n play http://www.audio- technica.com/cms/wired_mics/b3 37c4e07fd56778/index.html http://www.bluemic.com/snowball/
- 17. Before: Equipment Mic Webinar software (platform)
- 18. AnyMeeting Pros - Free (up to 200 attendees), text chat for Q&A Cons – Ad supported (will show up in webinar) http://www.anymeeting.com/
- 19. GoToMeeting (GoToWebinar) Pros – Large audience size (100 attendees), stat tracking, text chat for Q&A Cons – Cost = $99/month http://www.gotomeeting.com/fec/
- 20. Before: Equipment Mic Webinar software (platform) Webcam?
- 21. Before: Registration Website/email list promotion Expectations (topics covered, length, beginner vs. advanced) Notify subscribers at least 2x – 24 hours and 1 hour prior
- 22. During The Webinar Even pacing, take breaths – talk like you normally would Water or other refreshing beverage Q&A – best for after the webinar, not during
- 23. During The Webinar Interactivity – Surveys, Polls Multiple presenters? Some Q&A can be held during the webinar
- 24. After: Post Webinar Survey - feedback Email recording (recommend you record before the actual event) Set up a funnel
- 25. After: Email Funnels A series of emails including the recording and other educational materials Call-to-action encouraging people to buy/sign up
- 26. After: Funnel Example 1st Email – recording, contact info 2nd Email – additional material, call- to-actions 3rd Email – schedule of future webinars, calls-to-action
- 27. Webinar Checklist ✔ Get content together ✔ Choose a webinar platform ✔ Get equipment ✔ Set up funnels ✔ Set up registration ✔ Run your webinar and get registrants into those funnels
- 30. Marketing With Niche Networks: Questions? Pinterest, Instagram and Turntable.FM