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Salesforce Admin Habits 
for a Mobile World 
Jared Miller 
Director - Customer Success 
@JaredeMiller 
Mike Gerholdt 
Salesforce Admin Evangelist 
@MikeGerholdt
Safe Harbor 
Safe harbor statement under the Private Securities Litigation Reform Act of 1995: 
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of 
the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking 
statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service 
availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future 
operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of 
our services. 
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, 
new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or 
delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and 
acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and 
manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization 
and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our 
annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and 
others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. 
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be 
delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. 
Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
Jared Miller 
Director – Customer Success
Mike Gerholdt 
Salesforce Admin Evangelist
Admin Mobile Habits 
Engage 
Evaluate 
Be 
Responsive 
Mobile 
Mindset
Habit: Engage
Action: Engage 
• Create and foster a tight relationship with IT 
– Educate yourself about any computing/mobile policies 
– Make sure you communicate mobile usage with IT (they may need to contact you for support) 
• Revisit User Permissions 
– Do your users have permission for the actions they will need on Salesforce1? 
• Revisit Validation Rules and Workflow Rules 
– Mobile allows us to be faster – do your validation rules allow for that? 
• Sandbox/ Developer Org 
– Your Platform for future engagement!
Habit: Evaluate 
vs.
Action: Evaluate 
• Pre-Rollout 
– Business Process 
– Global or Object Specific Actions 
– Left Navigation 
– Branding & Logo & Colors & Splash Page 
– Compact Page Layouts 
• Post-Rollout 
– Chatter Feedback Group 
– Report on Mobile Usage
Habit: Get in the Mobile Mindset
Action: Mobile Mindset 
• Build Specific Training for Mobile 
– Should always be scenario based 
– Should always be hands on 
– Use One/One.App for Mobile focused training on the Desktop 
• yourinstance.salesforce.com/one/one.app (ex: na9.salesforce.com/one/one.app) 
• Chatter Push Notifications 
• Communities on Salesforce1 
– Does mobile provide the missing link between you and your customers and partners?
Habit: Be Responsive
Action: Be Responsive 
• Use SalesforceA to quickly manage password Resets & Freezes 
• Make sure you have your push notifications turned on 
• Create a way for users to communicate with you through Salesforce1 
• Include Chatter in your Out of Office messages 
•Walk the walk (but watch where you are going)!
Admin Habits 
Engage 
Evaluate 
Be 
Responsive 
Mobile 
Mindset
Questions & Answers
Salesforce Admin Habits for a Mobile World

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Salesforce Admin Habits for a Mobile World

  • 1. Salesforce Admin Habits for a Mobile World Jared Miller Director - Customer Success @JaredeMiller Mike Gerholdt Salesforce Admin Evangelist @MikeGerholdt
  • 2. Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
  • 3. Jared Miller Director – Customer Success
  • 4. Mike Gerholdt Salesforce Admin Evangelist
  • 5.
  • 6. Admin Mobile Habits Engage Evaluate Be Responsive Mobile Mindset
  • 8. Action: Engage • Create and foster a tight relationship with IT – Educate yourself about any computing/mobile policies – Make sure you communicate mobile usage with IT (they may need to contact you for support) • Revisit User Permissions – Do your users have permission for the actions they will need on Salesforce1? • Revisit Validation Rules and Workflow Rules – Mobile allows us to be faster – do your validation rules allow for that? • Sandbox/ Developer Org – Your Platform for future engagement!
  • 10. Action: Evaluate • Pre-Rollout – Business Process – Global or Object Specific Actions – Left Navigation – Branding & Logo & Colors & Splash Page – Compact Page Layouts • Post-Rollout – Chatter Feedback Group – Report on Mobile Usage
  • 11. Habit: Get in the Mobile Mindset
  • 12. Action: Mobile Mindset • Build Specific Training for Mobile – Should always be scenario based – Should always be hands on – Use One/One.App for Mobile focused training on the Desktop • yourinstance.salesforce.com/one/one.app (ex: na9.salesforce.com/one/one.app) • Chatter Push Notifications • Communities on Salesforce1 – Does mobile provide the missing link between you and your customers and partners?
  • 14. Action: Be Responsive • Use SalesforceA to quickly manage password Resets & Freezes • Make sure you have your push notifications turned on • Create a way for users to communicate with you through Salesforce1 • Include Chatter in your Out of Office messages •Walk the walk (but watch where you are going)!
  • 15. Admin Habits Engage Evaluate Be Responsive Mobile Mindset

Notas del editor

  1. Key Takeaway: We are a publicly traded company. Please make your buying decisions only on the products commercially available from Salesforce.com. Talk Track: Before I begin, just a quick note that when considering future developments, whether by us or with any other solution provider, you should always base your purchasing decisions on what is currently available.
  2. Mike will introduce Jared Jared will talk about Configero and his role.
  3. Jared will introduce Mike briefly. Mike will talk about his role
  4. Mike’s slide – Jared with a small anecdote. https://fb-public.app.box.com/s/3iq5x6uwnqtq7ki4q8wk Facebook & IDC Report Always Connected – How smartphones and social keep us engaged IDC conducted an online survey of 1,000+ 18-44 year old iOS and Android smartphone owners in the U.S. each day for 1 week (Friday-Thursday) in March 2013, for a total number of respondents of 7,446. This study was designed to understand how smartphone owners use their phones over the course of a day, with an emphasis on social and communication applications and services. While we asked about broader application categories the respondent used on their smartphone, most questions focused on a subset of communications and social applications and services. In various instances, we combined activities to assess those that are more active (creation) vs those that are more passive (consumption) or combined various activities by social network. IDC found that during Tuesday through Thursday, 18-24 year old respondents were underrepresented. In order to correct for this, as well as to have our study reflect the current installed base of smartphones, we’ve weighted the data by both age and operating system.
  5. Jared What is a habit? Broken record response but hey, that’s kind of a habit. Habits are repeatable actions that we make part of our job to make us, our users, and our executives more successful. We frame out these habits like this – they all work together. Frame habits with actions- arrows are actions and that’s how we move from one habit to another.
  6. 5 mins Jared: why did we start with this habit? Mike: Answer and then transition to Jared to talk about the Action Items
  7. Jared will talk about IT, User Permissions, VR/WFR (the goal is to be fast, do we still need these rules?) Mike talks about Sandbox
  8. The sandbox brings us to our next habit – Evaluate. As we move into a more mobile world – we need to evaluate our solutions in a mobile world.
  9. Not only do we need to look at our solutions in a desktop usage vs mobile usage, but we need to dive one level deeper and look at Pre-Rollout and Post Rollout evalution Jared – Pre-Rollout Mike – Post-Rollout
  10. 14 minutes We have been talking about actions for our habits in terms of mobile, so we can get in the mobile mindset. Mobile Mindset? Let’s get faster, more collaborative, and smarter with how we work.
  11. How do we think in the mobile mindset? First we get our users to think about it too! Mike talks training mobile emulator. Jared talks Chatter, communities
  12. 21 Minutes The best part of being an admin. Right? Don’t you love how people only talk to us in terms of emergencies? Even ideas are emergencies. Joy.
  13. Great news! Mobile makes it easier for us! Jared points 1 and 2 and will transition to Mike for 3 4 5. Mike 3, 4, 5 Plug workshop for Point-and-Click App Building
  14. But maybe we change how these habits work. Our mobile mindset should be how we think about any solution and should be involved in all of our conversations. Call Center – maybe the agents don’t need a mobile version but do the call center managers? As mobile is taking over, we also need that way of thinking to frame what we do. We need to be the ones who are taking charge of our mobile usage and the impact of the browser usage.
  15. Jared: Mike has to run right after this to another session – if any of you are going to __________ you should follow him! But now is your time to ask questions to both of us, or just Mike! Thank you! Mike: Witty quip about sessions and running/rain