Every Admin can benefit from knowing a little code! Join us to learn why it’s so beneficial to know how to code in the “Lightning” era, how to write your first Apex trigger, and your specific steps to continue learning Apex.

1. Coding for Salesforce Admins
August 9, 2017

2. LeeAnne Templeman
Principal Admin Evangelist
Salesforce
@leeanndroid
Today’s Speakers
David Liu
Technical Architect
Google
@dvdkliu

3. Forward-Looking Statements
​ Statement under the Private Securities Litigation Reform Act of 1995:
​ This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if
any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-
looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of
product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of
management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments
and customer contracts or use of our services.
​ The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our
service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of
growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and
any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain,
and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling
non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the
financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on
Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of
the Investor Information section of our Web site.
​ Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may
not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently
available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

4. Get Social with Us!
@SalesforceAdmns
#AwesomeAdmin
Salesforce Admins
Salesforce Admins
Salesforce Admins

5. Watch the Recording
The video will be posted to
YouTube & the webinar recap
page: bit.ly/codingforadmins
This webinar is being recorded!

6. Join the Admin Webinar Group for Q&A!
​ Don’t wait until the end to ask your
question!
• We have team members on hand to answer
questions in the webinar group.
Stick around for live Q&A at the end!
• Speakers will tackle more questions at the end,
time-allowing
bit.ly/AdminWebinarGroup

7. Today’s Agenda
• Introduction
• Five Reasons Why You Should Learn to Code
• Write Your First Trigger
• Resources
• Q&A

8. Introduction

9. “I Dream in Salesforce!”
David Liu, Technical Architect
​ Four-time Salesforce MVP
​ 17 Salesforce certifications, including Platform Developer II
​ SFDC99.com – coding lessons for the 99%!

10. The REAL David…
An “accidental admin” who dreamed of…
• Using Salesforce to its full potential
• Making an impact within my company
• Being a hero – building that heroic feature!
• Eventually building my own product or company
• Providing for my family

11. ​ “The best thing I ever did for my career
was learn to code.”

12. Five Reasons Why You Should
Learn to Code

13. ​ You do NOT have to be a full-fledged, 40 hour per week developer.
​ An #AdminWhoCodes will reap these benefits too!
Important Note!

14. Reason #1: MONEY!
Entry
Mid
Senior
$60k
$95k
$140k
$70k
$120k
$150k
Admin Developer
$60,000
$75,000
$90,000
$105,000
$120,000
$135,000
$150,000
Entry Mid Senior
Sources: Salesforce Career Paths (Official), Careers in the Cloud, Hireforce

15. X X X
Reason #2: Learning to Code is Easier Than Ever!
…Coding in Salesforce is nothing like this!

16. …You’ve Already Started Learning to Code!
Opp is
Closed
Update a
Field
Do Nothing
Workflow Rules
YES
NO
Opp is
Closed
Update a
Field
YES
NO
Send an
Email
Demo
Booked
YES
NO
Do Nothing
Process Builder

17. This is Coding!
Opp is
Closed
Update a
Field
NO
Update
Account
Demo
Booked
NO
Do Nothing
Tech
Sector
YES
>$10K?
NO
NO
>$50K?
YES
YES
Email Your
Boss
YES Chatter
Post
NO
Flows

18. Anyone Can Code!
50% of my Google co-workers!
Bartenders
Violinists Historians
Men & women of all ages
I did it!
Call center agents
Read 40+ success stories on SFDC99.com!
Can I really
learn to code?

19. Reason #3: Jobs are Everywhere!
MARC BENIOFF

20. Job Prospects: By the Numbers
0
4000
8000
12000
16000
20000
2013 2014 2015 2016 2017 2018 2019
Source: Salesforce Career Paths (Official)
Job
Openings
Growth
Rate
Remote
Jobs
3,000
34%
Low
8,000
58%
High
Admin Developer

21. Reason #4: The Age of Lightning!

22. Coding in the Lightning Era
​ My short-term predictions
Next 1 - 3 Years
Business as Usual
Huge development demand as market
catches up with Lightning
Migration Requires Devs!
Visualforce to Lightning,
Javascript Buttons, etc

23. Coding in the Lightning Era
​ My long-term predictions
3 Years+
Admins Close the Gap
Declarative tools such as Process Builder,
Lightning Connect, Visual Flows
The Salesforce Pie Grows
SalesforceDX, Lightning Components,
Einstein, Internet of Things

24. Reason #5: Become a Master of Salesforce
The Technical Architect Journey
Coding
Knowledge
Required!
These certifications cover code:
Certified Platform Developer I
Certified Development Lifecycle
and Deployment Designer
Certified Identity and Access
Management Designer
Certified Integration Architecture
Designer

25. What can an #AdminWhoCodes do?
Extend Declarative Tools
Cross object validation rules, run
logic on delete, bypass limits
Update / Debug Code
Update picklist values, fix minor
bugs, troubleshoot deployments
Build Custom UIs
Visualforce, Lightning components,
embedded widgets
Create Scheduled Jobs
Run a process every day at midnight
Integrate Systems
Build simple integrations between
Salesforce and other systems
Play With Latest Tech!
Salesforce is an API first company:
Einstein Sentiment, Vision, etc.

26. Write Your First Trigger

27. What is an Apex Trigger?
if (opp.IsClosed) {
// Update a field
opp.Process_Renewal__c = true;
} else if (opp.StageName == ‘Demo’) {
// Send an email
Messaging.sendEmail(demoMail);
} else {
// Do nothing
}
Process Builder
When criteria are met, execute actions.
Limited by feature capabilities.
Apex Trigger
When criteria are met, execute actions.
Limited by your imagination!

28. Apex Trigger – Create a Renewal Opportunity
​ trigger CreateRenewal on Opportunity (before insert, before update) {
​ for (Opportunity opp : Trigger.new) {
​ if (opp.IsClosed) {
​ Opportunity renewal = new Opportunity();
​ renewal.Name = ‘Renewal Opp’;
​ renewal.StageName = ‘Prospecting’;
​ renewal.Amount = 1000;
​ renewal.CloseDate = Date.today();
​ insert renewal;
​ }
​ }
​ } To create a trigger in Lightning, go to Setup >> Object Manager >> Opportunity >> Triggers >> New

29. Apex Trigger – Create a Renewal Opportunity
​ trigger CreateRenewal on Opportunity (before insert, before update) {
​ for (Opportunity opp : Trigger.new) {
​ if (opp.IsClosed) {
​ Opportunity renewal = new Opportunity();
​ renewal.Name = ‘Renewal Opp’;
​ renewal.StageName = ‘Prospecting’;
​ renewal.Amount = 1000;
​ renewal.CloseDate = Date.today();
​ insert renewal;
​ }
​ }
​ }

30. Apex Trigger – Create a Renewal Opportunity
​ trigger CreateRenewal on Opportunity (before insert, before update) {
​ for (Opportunity opp : Trigger.new) {
​ if (opp.IsClosed) {
​ Opportunity renewal = new Opportunity();
​ renewal.Name = ‘Renewal Opp’;
​ renewal.StageName = ‘Prospecting’;
​ renewal.Amount = 1000;
​ renewal.CloseDate = Date.today();
​ insert renewal;
​ }
​ }
​ }

31. Apex Trigger – Create a Renewal Opportunity
​ trigger CreateRenewal on Opportunity (before insert, before update) {
​ for (Opportunity opp : Trigger.new) {
​ if (opp.IsClosed) {
​ Opportunity renewal = new Opportunity();
​ renewal.Name = ‘Renewal Opp’;
​ renewal.StageName = ‘Prospecting’;
​ renewal.Amount = 1000;
​ renewal.CloseDate = Date.today();
​ insert renewal;
​ }
​ }
​ }

32. Resources

33. Best Resources for Learning from Zero!
Apex
Workshop
Dreamforce
Recordings
Apex for
Admins
Dev
Beginner
Head First
Java
SFDC99
#DF16
Sessions
Dev User
Groups
RAD Coding
School

34. dvdkliu@gmail.com

35. Q & A

36. Q&A
bit.ly/
AdminWebinarGroup
Slides
bit.ly/codingforadmins
Wrapping Up
Survey
bit.ly/aw-surveycoding