1. The future
of
Magazines
By Alex Walker

2. Do magazines have a future both as a product and online?
Do magazines have a future both as a product and online?
AlexWalker
I think that the future of magazines is very limited. As
technology advances we are using less hardback
copies. For instance the introduction of „The Kindle‟
has made reading more easy and takes up less room.
The Kindle holds up to 1,000 books and also is more
portable. This could be the same principle for
magazines. Technology could come up with a device
which you can buy magazines/ hold magazines which
uses the same principle of The Kindle. Magazines
have websites but only with snippets from stories,
snippets which will make us want to purchase the
magazine. In the future I believe that in order to make
money, magazines will give us the option to purchase
the magazine and read it online.

3. “Online consumption of magazines should pick up, once the
electronics industry develops a hand- held reader that is capable of
downloading and displaying newspapers and magazines and that is
embraced by consumers. But that development is still a few years
away.” – Philippe Hautrive president of business operations.

4. How have audience habits changed when consuming media?
How have audience habits changed when consuming media?
Audiences habits have changed when
consuming media i.e. With most of the
population using the internet, we are able to
access our media via Internet. The use of
accessing media on the internet is that it‟s
free and you have freedom to access the
media whenever it suits you. The downfall for
magazines industries is that if everyone is
finding their media on the internet for free
loss of money is being made. Magazines
depend on audiences purchasing the
magazines and without that magazines will
slowly become extinct.

5. “Society has become more immediate, and this is reflected in both the news and
TV broadcasting. Both are now more convenient for audiences as audiences can
decide when, where and how to consume them. This has given audiences more
power, meaning that new and digital media has had a positive impact on audiences
in relation to the news and TV broadcasting. However, producers of these products
have been disadvantaged as they can no longer target the right audience. With TV
broadcasting, scheduling is no longer important to audience as new technology
allows them to choose their own viewing times, so producers cannot target the
right audiences. Also, advertisers can no longer make sure that the right people
are watching their adverts as audience watch at different times.” - Rupert Murdoch

6. How are audience’s habits going to change the way in which magazines are consumed, produced, distributed today?
How are audience‟s habits going to change the way in which magazines are consumed, produced, distributed today?
Audiences habits will change for
example retail shops like WHSmith and
Newsagents will have less products to
sell. This means distribution will
decrease which means less trucks on
the road polluting the atmosphere
which could be seen as an advantage.
Furthermore less magazines means
less paper being used which is also
good for the environment.

7. What has been the impact of this change on the magazine industry?
What has been the impact of this change on the magazine industry?

8. What do audiences think of magazines?
What do audiences think of magazines? (do they trust them? How do they use them? What do they like/dislike about them?)
Audiences think magazines give people an insight
to peoples views and lets us get close and
personal with our favourite celebrities. I believe
humans are nosey and enjoy knowing what‟s
happening with other people, I also believe we like
to gossip. Magazines are designed to entertain us
weather it‟s informing us on the latest music or it‟s
real life stories. Disadvantages of magazines have
the power to make a rumour become worldwide
which may not be true. We as an audience
sometimes believe the rumour because they have
distributed the magazine everywhere which makes
us think that they believe in the rumour too. I think
that we as an audience should believe magazines
as much as we do.

9. Have circulation figures dropped/increased?
Have circulation figures dropped/increased?
The Guardian saw the second-biggest year on year drop
in circulation of any national title in October, falling 16.6
per cent to 230,541, but the paper no longer includes
international sales in its monthly audience. A
spokesperson said this means that in for October there
were 18,000 fewer Guardian and 19,000 fewer Observer
sales compared to October 2010
Every other national daily newspaper was down year on
year. Apart from the all the dailies were also down month
on month.
Among the Sundays, the Daily Star Sunday was the best
performing title with a 97.9 per cent rise in year on year
sales.
The paper continues to benefit from the closure of the
News of the World in July, as does The People (up 58.1
per cent year on year to 804,126) and the Sunday Mirror
(up up 56.5 to 1,773,727).

10. What about the impact of advertising?
What about the impact of advertising? (this is a fundamental aspect to the magazine industry…how will
advertising influence its future?)
Magazine adverts are seen on TV but in
the future I believe that even adverts on
TV will seem in the past. With
Facebook, Youtube and Twitter
becoming global sensations business
have used these to advertise their
businesses. Magazines will not be
advertising their magazine but their
websites where you can buy their
magazine on the internet.

12. Nme is run by Ipc media. Ipc media is a
brand which runs magazines such as
Sport, Tv guides, home, real life ,
photography & fashion. Ipc runs
magazines for people with certain interests
which are popular, this is the same for their
magazine Nme. Nme tend to review music
which is popular at the time which includes
Pop, Pop Rock and Indie music. Celebrities
which have been seen in NME are Lady
Gaga, Arctic Monkeys, Lily Allen and Oasis.
IPC has magazines which appeal to a
wider audience and that‟s why they
produce magazines to accommodate them.

13. Metal Hammer is run by Future PLC. Future
PLC run Guitar magazines for a certain
genre which is either rock or metal. Future
PLC also runs Websites but they are also
metal or about guitars. Future PLC attract a
different audience. Future PLCs audience
review non mainstream music,
bands which aren’t popular in the
mainstream music culture.
Peoples opinions on why
they listen to Metal music.

14. The difference between pop and metal.
If you compare NME to METAL HAMMER you
can see a huge difference. For example the
adverts in METAL HAMMER are more based
around the metal crowd will enjoy such a metal
clothing & the latest metal album. NME will have
adverts for another clothing line which they will
enjoy. Metal Hammer is seen as dark and tends
to be stocked with magazines for men. NME
tends to have lighter colours and tends to be
nearer the bottom of the rack with more
mainstream music magazines. NME interview
singers or bands which are popular at the time
and which everyone will know. Metal Hammer
interview singers and bands which are popular in
the metal crowd but not in the mainstream crowd.

15. In your opinion what is the future of the magazine industry?
In your opinion what is the future of the magazine industry?
I believe that in the future there will be
no magazines and everything will be
done via technology. I believe that this
will happen due to people becoming
more conscious of the environment. I
think people will miss the physical use
of holding a magazine or going out to
buy a magazine.