1. Aslam Khader, Chief Product Officer, AWS Elemental
AWS ElementalMedia
Services

2. OTT makes up
15% of industry
revenues
OTT growingat
almost 10x the
paceof payTV
Within 5 years
could makeup 1/3
of the market
Premium Video is anindustry intransition
Source: ABI Research, Over the Top (OTT) andMultiscreen Video Services 2017
V
T
y
a
P
/
T
T
O
%
AMAZON CONFIDENTIAL 2

3. Video application use casesconverging beyond M&E
CORPORATE
COMMUNICATIONS
MARKETING
EVENTS
GAMING SURVEILLANCE
AMAZON CONFIDENTIAL 3

4. But today’s infrastructure is still toocomplex
Business & Control Systems: CMS – MAM – OVP – MSP, etc
CAP T URE INGE S T PR O C E SS & S T ORE DEL I VE RY DI SP L AY
Tr a n s c o d i n g En c o d i n g Co n t e n t
O r i g i n
S t o r e A d
I n s e r t i o n
Mon t h s an dy ears to deploy
AMAZON CONFIDENTIAL 4

5. AMAZON CONFIDENTIAL 5
Launched OnAWS.AMAZON.COM on Nov 27

6. Insert the intro video to mediaservices here
AMAZON CONFIDENT IAL 6

7. AMAZON CONFIDENTIAL 7

8. Broadcast quality workflows in minutes
CAP T URE INGE S T PR O C E SS & S T ORE DEL I VE RY DI SP L AY
Me d i aCo n vert Me d i aL ive Me d i aP ac kag e Me d iaSt o r e Me d i Tai l o r
Business & Control Systems: CMS – MAM – OVP – MSP, etc
AMAZON CONFIDENTIAL 8

9. Integrate with COMPLEMENTARY AWS
SERVICES
Amazon Rekognition Video
Automatic speech recognition
Amazon Translate
Natural andfluent languagetranslation
Amazon Transcribe
Automatic speechrecognition
New ML/AI services announced at re:Invent
Amazon
CloudFront
Amazon
Route 53
Amazon
Direct Connect
AWS
Lambda
AWS
CloudFormation
Amazon
CloudWatch
AMAZON CONFIDENTIAL 9

10. AWS MediaServicesAvailability
NewAWS MediaServices leverage other AWS services “under the hood”
Rapid regional expansion to makeevery Media Service availablein
every AWS region where the technicaldependencesaremet
by NAB (April2018)
Focus on the AWS Korea Region:
• MediaConvert, MediaPackage andMediaStore
will beavailablein Q1
• MediaLive andMediaTailor
will beavailablein Q2
AMAZON CONFIDENTIAL 10

11. STORAGE
File-basedMe
dia
Amazon
S3
VOD ORIGIN
STORAGE
AWSElemental
MediaTailor
PERSONALIZATION
& MONETIZATION
LIVE VIDEO PROCE
SSING
AWSElemental
MediaLive
AWSElemental
MediaPackage
JUST IN TIME PACKA
GING & ORIGIN
AWSElemental
MediaStore
MEDIA OPTIMIZED ST
ORAGE & ORIGIN
AWSElemental
MediaConvert
FILE-BASED PRO
CESSING
AWSElemental
Live
ON-PREMISESEN
CODING
Amazon
CloudFront
CDN
Amazon
CloudFront
CDN
AWS
Lambda
WORKFLOW
Amazon
S3
VOD ORIGIN
ManagedNetw
ork
DISTRIBUTIO
N
DEVICESLive Channel
SOURCE
Live Video
Workflow
Video
On-demand
Workflow
NewAWS Elemental MediaServices in theworkflow
AMAZON CONFIDENTIAL

12. STORAGE
File-basedMe
dia
Amazon
S3
VOD ORIGIN
STORAGEMEDIA OPTIMIZED ST PERSONALIZATION
ORAGE & ORIGIN & MONETIZATION
AWS Elemental AWSElemental
MediaStore MediaTailor
AWSElemental
MediaConvert
FILE-BASED PRO
CESSING
Amazon
CloudFront
CDN
AWS
Lambda
WORKFLOW
Amazon
S3
VOD ORIGIN
ManagedNetw
ork
DISTRIBUTIO
N
DEVICES
SOURCE ON-PREMISES EN LIVE VIDEO PROCE JUST IN TIME PACKA CDN
CODING SSING GING & ORIGIN
Live Video
Workflow AWS Elemental AWS Elemental AWS Elemental Amazon
Live Channel Live MediaLive MediaPackage CloudFront
Video
On-demand
Workflow
NewAWS mediaservices in the workflow
AMAZON CONFIDENTIAL

13. Serverless
Any file-to-file use case
All video markets
PAYU library conversion
Immediacyof transcode
AMAZON CONFIDENTIAL 13
On-demand video workflows – Cloud Enables:
“With our ability to provide
programmers with live and
on-demand channel
playout using AWS Media
Services, Qello makes it
easy for content program-
mers to get new services
running.”
- Brian Lisi, CEOof Qello

14. Challenges of on-Prem Transcoding
Set up and manage
physical infrastructure
 Scaling is
challenging; build
for peak
 Large investments
upfront
AMAZON CONFIDENTIAL 14

15. Challenges of current Cloud Transcoding Solutions
 Not suited for broadcast grade video and quality
 Limited scalability and spotty support
 Complicated pricing and manual on-boarding issues
 Not easy to build end to end workflows
AMAZON CONFIDENTIAL 15

16. AWS Elemental MediaConvert
AWS Elemental MediaConvert is a file-based video processing service
that allows anyone, with any size content library, to easily and reliably
transcode on-demand content for broadcast and multiscreen delivery
Accessto professional grade video features andquality
No set up or management of underlying infrastructure
Automatically scales in response to variations in incoming video
volume
Ability to manage capacity andjobs processed in parallel allows scaling
up to thousands of assets
AMAZON CONFIDENTIAL 16

17. MediaConvert concepts
JOB TEMPLATE
METADATA
OTHERJOB
CONFIG.
INPUT 1
INPUT CONFIGURA
TION
HLS OUTPUTGROUP
PRESET 1
PRESET 2
PRESET n
INPUT MEDIAASSET(S)
JOB 1
INPUT 1
INPUT FILE 1
INPUT CONFIGURA
TION
HLS OUTPUTGROUP
OUTPUT 1
OUTPUT 2
OUTPUT n
METADATA
OTHERJOB
CONFIG.
QUEUE(S)
Manage resources for parallelprocessin
g ofjobs
NOTIFICATIONS ANDMETRICS
DOWNSTREAM PROCESSIN
G
TRANSCODED MEDIA INS3
Amazon CLOUDWAT
CH
Email
SMS
LAMBDA
SQS
HTTP/HTTPS
Application
AMAZON CONFIDENTIAL 17

18. Typical workflow using MediaConvert
ORIGINATION ANDDISTRIBUTIONSTORAGE
Notification
through
CloudWatch
events
Media Files
SOURCE
DEVICES
Amazon S3
Amazon
CloudWatch
AWSElemental
MediaStore
Amazon
CloudFrontAmazon S3
AWSElemental
MediaConvert
FILE-BASED CONVERSION
Watchfolder
Amazon Lambda
Publish
Amazon Lambda
AMAZON CONFIDENTIAL 18

19. STORAGE
File-basedMe
dia
STORAGE PERSONALIZATION
& MONETIZATION
AWSElemental
MediaTailor
LIVE VIDEO PROCE
SSING
AWSElemental
MediaLive
AWSElemental
MediaPackage
JUST IN TIME PACKA
GING & ORIGIN
AWSElemental
MediaStore
MEDIA OPTIMIZED ST
ORAGE & ORIGIN
AWSElemental
Live
ON-PREMISESEN
CODING
Amazon
CloudFront
CDN
ManagedNetw
ork
DISTRIBUTIO
N
DEVICESLive Channel
SOURCE
Live Video
Workflow
Video VOD ORIGIN FILE-BASED PRO WORKFLOW VOD ORIGIN CDN
CESSING
On-demand Amazon AWS Elemental AWS Amazon Amazon
Workflow S3 MediaConvert Lambda S3 CloudFront
NewAWS Elemental MediaServices in theworkflow
AMAZON CONFIDENTIAL

20. More dynamicevents
Flexible Ultra HD & HDR
Converging IP Headend
PAYG disaster recovery
Integrated live-to-VOD
AMAZON CONFIDENTIAL 20
Live & linear video workflows – Cloud Enables:
“Working with these new med
ia services has enabled us to f
ree up time to build up redun
dant workflows quickly and e
asily as well as to focus on in
novating new services and en
hancing our existing offers.”
- Marcodela Cruz, Sub-Direc
tor, Cinépolis KLIC

21. AWS Elemental MediaLive
Built for broadcast workload requirements
Streamlined setup and operation Channel
or event-based pricing
AWSElemental
MediaLive
LIVE VIDEO
PROCESSING
AWSElemental
MediaPackage
JUST-IN-TIME
PACKAGING & ORIGIN
Amazon
CloudFront
CDN
Live TV
INPUT
Amazon
Direct Connect
DATA TRANSFER DEVICES
AMAZON CONFIDENTIAL

22. Distribute content to multiple delivery protocols &
content protection standards
Addlive-to-VOD capabilities Multi-
AZ redundancy, elastic scale
Pricing on video ingested and originated
AWS Elemental MediaPackage
LIVE VIDEO PROCESS ING
A KA
GING CDN
Amazon
CLOUDFRONTLive Channel
SOURCE DISPLAY DEVICES
Multiple OTTdevices
AWSElemental
MediaLive
LIVE VIDEO
PROCESSING
AWSElemental
MediaPackage
JUST-IN-TIME
PACKAGING & ORIGIN
LIVE
AMAZON CONFIDENTIAL

23. Accessadurable high performance storage tier
Transitioned to S3 in minutes for durability
Integrates with any CDN
Simple integration
Priced on dataGBs ingested
AWS Elemental MediaStore
SOURCE
FILE
LIVE
CDN
Amazon
CLOUDFRONT
DISPLAY DEVICES
Multiple OTTdevices
AWSElemental
MediaLive
LIVE VIDEO
PROCESSING
AWSElemental
MediaStore
MEDIA-OPTIMZED
STORAGE & ORIGIN
AMAZON CONFIDENTIAL

24. Use Case: Premium video with encoders at source delivering OTT to consumers
Workflow: CreateABR bouquet on ground anddeliver using MediaStore as anefficient origin
Live Workflow with Encoding on Ground
Live Channel
SOURCE
AWSElemental
MediaStore
MEDIA-OPTIMZED
STORAGE & ORIGIN
AWS Elemental
LIVE
LIVE VIDEO
PROCESSING CDN
Amazon
CloudFront
DISPLAY DEVICES
AMAZON CONFIDENTIAL

25. Use Case: (v)MVPD addingmultiscreen to their offerings
Workflow: Source channels into AWS, transcode in MediaLive, packageto multiple devices, secure,
originate in MediaPackageanddeliver from the cloud
Typical Pay-TV Workflow
CDN
Amazon
CloudFrontLive Channel
SOURCE DISPLAY DEVICES
Multiple OTTDevices
AWSElemental
MediaPackage
ORIGINATIONAND
PACKAGING
AWS Elemental
MediaLive
LIVE VIDEO
PROCESSING
AWS
Elemental
LIVE
LIVE VIDEO
PROCESSING
AMAZON CONFIDENTIAL

26. Personalized viewing
experiences
Increased content value
Deepanalytics Improved
ad-experience Greater
monetization
AMAZON CONFIDENTIAL 26
Personalization video workflows – Cloud Enables:
“We used the new AWS Elemental
Media Tailor service, which allows
us to deliver targeted ads that
seamlessly inserted into the main
content for a great viewer
experience … I am confident AWS
Media Services is the path to use
the cloud for live streaming at
scale.”
- GregHart, Global Headof
Amazon Video

27. Evolution of OTT Advertising
Burnt-in
static ads
Client-side
advertising
insertion
2007 2012
Server-side
2017 advertising
Insertion
AMAZON CONFIDENTIAL 27

28. AWS Elemental MediaTailor
AWS Elemental MediaTailor is a content personalization and monetiza
tion service that allows customers to implement server-side ad insertion
while maintaining high quality of service
Ads arebetter monetized, more consistent in video quality and
easier to manageacross multi-platform environments
Managed transcoding provides abetter userexperience
Standards-based client and server-side adreporting within a
single service
More control over the player, origin andCDNwhile providing a
better end-viewer experience at scale
AMAZON CONFIDENTIAL 28

29. REGION
AWS Elemental MediaTailor Typical Workflow (Live)
Video with SCTE 35/104
Personalized
manifest
*.m3u8(not
cacheable)
VAST request &
response (which ad
should I show for
this user?)
Conditioned manifest with
ad markers
Manifestcache
ON-THE-FLY/MANAGED TRANSCODING
UDF
Amazon ETS Amazon S3
AWS Elemental MediaTailor
CDN
Amazon
CLOUDFRONT
DEVICES
DFP, Freewheel or
otherADS
ADS
AWS Elemental
LIVE
LIVE VIDEO PROCESSING
AWS Elemental
DELTA
VIDEO DELIVERY PLATFORM
AWS Elemental
MediaTailor
MANIFEST MANIPULATION
Fetch adsegments
(cacheableon CDN)
Fetch content
segments (cacheable on
CDN)
Hybrid client-side
andserver side
reporting
AMAZON CONFIDENTIAL

30. Shorten time-to-market,
test out newapproaches
Automate the supply chain
Global availability instantly,
with no commit
Build for one region andyou
havebuilt for“all”
Focus your resourceson
your media needs
Stop maintaining data centers
MediaInfrastructure migrating to theCloud
Trade capital expense for
variable expense
Pay for media you store
and process as you go
Benefit from massive economies of scale
AWS helps you adapt media
storage and computeneeds
Stop guessing capacity
AMAZON CONFIDENTIAL 30
Handle unpredictable
and bursty medianeeds

31. AI/ML & Media
Workflows

32. Enriching content andmaking it morevaluable
• Using Rekognition for Video, Transcribe and Comprehend
• Celebrities/people/objects/scenes/topics
Clip production for personalization services
• Using Rekognition Video with people and actions
Auto Caption generation for global reach
• Using Transcribe on audio
• Using Translate for different languages
Creating adpods in mediafor more effective monetization
• Using Rekognition Video, Transcribe, Comprehend
AMAZON CONFIDENTIAL 32
Using AL/MI in M&E

33. Home security for safety and detection
• Rekognition Video
Government for improved security
• Surveillance
• Using Rekognition Video with people and actions
Education andEnterprise for globalreach
• Using Transcribe on audio
• Using Translate for different languages
• Polly for voiceinterface
Only limited by your imagination
AMAZON CONFIDENTIAL 33
Using AL/MI in Media

34. Asset Clipping Workflow
AWSElemental
MediaStore
MEDIA-OPTIMIZED
STORAGE
Media
SOURCE
AWSElemental
MediaConvert
FILE-BASED
PROCESSING
User
ASSET SEARCH
Media
CLIPPED MEDIA
AWSElemental
MediaStore
MEDIA-OPTIMIZED
STORAGE
Ingest
Select
CREATE JOB
Start:00:01::13
End:00:02:34
Code:h264…
Container:mp4
.
.
Cliptime-codes,
JobParameters
Amazon
CloudFront
CDN
Clip / Deliver
Amazon
CloudSearch
ANALYTICS
Amazon
CloudSearch
ANALYTICS
Amazon
Rekognition
ANALYTICS
DISPLAY DEVICES
AMAZON CONFIDENTIAL 34

35. OpenCaption Generation from Audio
Media (audio)
Source
JSON -> SRT SW
Text Conversion
Audio to
Burned in
Captions
Amazon
Transcribe
Artificial Intelligence
AWSElemental
MediaConvert
FILE-BASED
PROCESSING
Media +Burned-In
Captions
Output
AMAZON CONFIDENTIAL 35

36. OpenCaption Generation from Audio
Media (audio)
Source
JSON -> SRT SW
Text ConversionAudio to
Burned in
Captions
Amazon
Transcribe
Artificial Intelligence
AWSElemental
MediaConvert
FILE-BASED
PROCESSING
Media +Burned-In
Captions
Output
Amazon
Translate
Artificial Intelligence
Amazon
Polly
Artificial Intelligence
Translate text
to additional
languages
Text to Speech
in additional
languages
JSON -> SRT SW
Text Conversion
Media +OTT
Captions
Output
AWSElemental
MediaLive
LIVE VIDEO
PROCESSING
AWSElemental
MediaStore
MEDIA-OPTIMZED
STORAGE &ORIGIN
Media +Sidecar
Captions
Output
AudioConversion
Audio Sync
Audio Muxing
AMAZON CONFIDENTIAL 36

37. AWS MediaServices
Launch Partners
AMAZON CONFIDENTIAL

38. NASA/JPL
38