3 D Asset Excellence Model

1. Asset Excellence: An Approach to Reinvent Yourself
AXELL
Asset Excellence Model
An Approach to Reinvent Self
Prof. Chinmoy Sarkar
www.linkedin.com/in/axell
AXELL – Asset Excellence Model

2. Asset Excellence: An Approach to Reinvent Yourself
WHY
REINVENT?
AXELL – Asset Excellence Model

3. Asset Excellence: An Approach to Reinvent Yourself
Because it is a New World Order
Industrial New Sustainable
Economic Core
Economic Competitive
Competencies
Mindset Spirit Advantage
AXELL – Asset Excellence Model

4. Asset Excellence: An Approach to Reinvent Yourself
New World Order
Characterized by:
 Global competition
 Rapid, rampant change
 Faster flow of information and communication
 Increasing business complexity
 Pervasive globalization
 More far-reaching technological advances
 Consumer preferences change fast
AXELL – Asset Excellence Model

5. Asset Excellence: An Approach to Reinvent Yourself
The Reality
 People work with brains instead of hands, and “knowledge
workers” are paid to think
 Technology creates global competition and an environment
in which the company with most productive knowledge wins
 Innovation is more important than mass production.
 Investment buys ideas and concepts rather than machines
 Rapid change is the constant, and quick is quicker
AXELL – Asset Excellence Model

6. Asset Excellence: An Approach to Reinvent Yourself
Value Creation Process
Industrial Society Knowledge society
 Adds value to object  Creates new knowledge
 From steel to car !  Data, info to Knowledge
 Machine-centric  Human brain in Networks
 Humans are cost  Humans are capital
 Machine-centered Mgmt.  Human-centered mgmt.
 Machine is central  Machine is at service
AXELL – Asset Excellence Model

7. Asset Excellence: An Approach to Reinvent Yourself
Evolution
 Agriculture Age (farmers)
 Industrial Age (factory workers)
 Information Age (knowledge workers)
 Conceptual Age* (creators)
* “Age of Creation Intensification” - Murakami Teruyasu
AXELL – Asset Excellence Model

8. Asset Excellence: An Approach to Reinvent Yourself
Transformation
Knowledge + Intangible Assets
Energy + Industrial Assets
 Human + Intellectual Capital
 Machinery & equipment
 Innovation power / R&D
 Physical Infrastructure
 Brands and Relationships
 Inventory
Efficient Production Intelligent Enterprise
Old Economy New Economy
AXELL – Asset Excellence Model

9. Asset Excellence: An Approach to Reinvent Yourself
“The Dawn of the Creative Age”
“There’s a whole new class of workers ….core are the
scientists, engineers, architects, designers, educators,
artists, musicians and entertainers whose economic function
is to create new ideas, new technology, or new content. Also
included are the creative professions of business and
finance, law, healthcare and related fields, in which
knowledge workers engage in complex problem solving that
involves a great deal of independent
judgment….I call the Creative Age.”
—“America’s Looming Creativity Crisis”/ Richard Florida
AXELL – Asset Excellence Model

10. Asset Excellence: An Approach to Reinvent Yourself
Preparation for Conceptual Age
“What does this mean for you and me? How can we prepare
for the conceptual age? …..L (left brain)-Directed Thinking
remains necessary but no longer sufficient….we must
become proficient in R (right brain)-Directed Thinking and
master aptitudes that are ‘high concept’ & ‘high touch.’ ….
answer is inadequate. What exactly are we
supposed to do?”
—Dan Pink, A Whole New Mind
AXELL – Asset Excellence Model

11. Asset Excellence: An Approach to Reinvent Yourself
Paradoxical Principles
 Be focused & flexible about what you want
 Be aware & wary of what you know
 Be realistic & optimistic about what you believe
 Be practical & magical about what you do
“You do not merely want to be the best of the best. You
want to be considered the only ones who do what
you do.”— Jerry Garcia
AXELL – Asset Excellence Model

12. Asset Excellence: An Approach to Reinvent Yourself
A Few Lines
“If there is nothing very special about your
work, no matter how hard you apply yourself you
won’t get noticed, and that increasingly means you
won’t get paid much either.”
- Michael Goldhaber
AXELL – Asset Excellence Model

13. Asset Excellence: An Approach to Reinvent Yourself
A New Era for Creativity
“The past few decades have belonged to a certain kind of
person with a certain kind of mind—computer programmers
who could crank code, lawyers who could craft contracts,
MBAs who could crunch numbers.
But the keys to the kingdom are changing
hands. The future belongs to a very different kind of person
with a very different kind of mind—pattern recognizers and
meaning makers. These people inventors, designers,
storytellers, big picture thinkers—will now reap society’s
richest rewards.”
—Dan Pink, A Whole New Mind
AXELL – Asset Excellence Model

14. Asset Excellence: An Approach to Reinvent Yourself
AXELL Mind
A Knowledgeable mind is psychologically free from the
culture of past; it is also free from any form of belief in any
structure or experience. The belief in industrial age has been
created through a concept that relies on the power of capital.
To professionals, the belief has been necessary to fight a
constant battle of aspirations, achievements & awards.
A knowledgeable mind creates a true economy
in which this belief of self-interest is replaced
by the sense of contribution and excellence.
AXELL – Asset Excellence Model

15. Asset Excellence: An Approach to Reinvent Yourself
What to do?
Give customers new and compelling reasons to spend

Re-invent processes (business and people)

Re-invent organization structures

Re-invent systems (business and people)

Build new growth platforms

Leverage core competencies (improve capabilities)

Balance of “New” innovation and optimization

Focus, experimentation and re-invention

Leadership (consistency of vision) & Passion

Evolution and Revolution

AXELL – Asset Excellence Model

16. Asset Excellence: An Approach to Reinvent Yourself
Learn to Fly
Human is responsible for what he perceives,
observes, feels, and interprets in his path of acquiring
knowledge and journey on the green mountain. He
has the whole universe with him to conspire and to
see that his dream turns into reality. He has to only
take a first step to listen to the dictations of his heart
and decipher knowledge that all lay undiscovered. He
has to secure his wings and learn to fly.
AXELL – Asset Excellence Model

17. Asset Excellence: An Approach to Reinvent Yourself
AXELL - Asset Excellence Model
Human Capital
+
Relationship Capital
Asset Capital =
+
Structural Capital
AXELL – Asset Excellence Model

18. Asset Excellence: An Approach to Reinvent Yourself
Components
Human Capital Structural Capital
 Knowledge, competence,  Organizational process
 Skills, experience  Databases, software
 Training  Manuals
 Networks  Trademarks and patents
 Market intelligence
Relational Capital
 Culture, leadership
 Customer relationships
 Saleable innovation
 Customer satisfaction
 Learning capacity
 Distribution relationships
 Leaseholds, Licenses
 Relationships with partners
AXELL – Asset Excellence Model

19. Asset Excellence: An Approach to Reinvent Yourself
The Space for Growth
Capabilities
Mission
Purpose
Vision
Desired
Future
Core
Outcome
Sought
Engagement of
Resources
Strategy
Goal
Resources
AXELL – Asset Excellence Model

20. Asset Excellence: An Approach to Reinvent Yourself
Destination
You will go there
You are here
AXELL – Asset Excellence Model

21. Asset Excellence: An Approach to Reinvent Yourself
Two-Dimensional Challenge
B
A
Accomplishment
(cope with hunger)
Food as
object
Food
AXELL – Asset Excellence Model

22. Asset Excellence: An Approach to Reinvent Yourself
Direction for Growth
You will go there
Accomplishment
You are here
AXELL – Asset Excellence Model

23. Asset Excellence: An Approach to Reinvent Yourself
Space Perspective – Expansion
You
will go
there
Expansion helps in developing
capabilities towards value creation
Rows cultivate value
You are here
AXELL – Asset Excellence Model

24. Asset Excellence: An Approach to Reinvent Yourself
Space Perspective – Accomplishment
You
will go
there
Accomplishment assists in value
delivery towards achieving goals
Columns release value
You are here
AXELL – Asset Excellence Model

25. Asset Excellence: An Approach to Reinvent Yourself
Components
Expansion
There are 49 components
each speaks a story of its
own to help you reach Accomplishment
your destination
AXELL – Asset Excellence Model

26. Asset Excellence: An Approach to Reinvent Yourself
Space Representation
AXELL – Asset Excellence Model

27. Asset Excellence: An Approach to Reinvent Yourself
Sparks – Growth Path
7
6
5
4
3
2
1
AXELL – Asset Excellence Model

28. © Asset Excellence: An Approach to Reinvent Yourself
Definition of a SPARK
S – You Seek Component
P – You are Promised
A
A – You Approve
Key
S
R
R – You Receive
P
Key to natural revelations
Capabilities Strategy for expansion of resources
Strategy
Resources for accomplishment of strategy
Goal
Capabilities for accomplishment of goal
Goal for expansion of potential
Resources
AXELL – Asset Excellence Model

29. Asset Excellence: An Approach to Reinvent Yourself
Potential - Maturity Levels
7
Spark7
Delivered by Customer
6
Spark6
Deployed by Customer
5
Spark5
Acquired by Customer 4
Potential
Spark4
Delivered by Organization 3
Spark3
Deployed by Organization 2
Spark2
Acquired by Organization
1
Spark1
Developing Self
AXELL – Asset Excellence Model

30. Asset Excellence: An Approach to Reinvent Yourself
Human Excellence
Human is an evolving ‘being’. Human in form and ‘being’ in
formless. He focuses on continuous improvement, on
identifying and surpassing thresholds for excellence. He has
to keep pace with fast changing external and internal world, in
integrating physical labor, mental abilities and machine and
frequently encounter with stress and stress related problems
He develops relationship with man, machine; He has to
address Profitability, productivity, efficiency, effectiveness,
quality, innovation and quality of work life.
AXELL – Asset Excellence Model

31. Asset Excellence: An Approach to Reinvent Yourself
Human Space
Limiting, restricting is a curse
Intelligent Human
7X7
Natural Human
4X4
AXELL – Asset Excellence Model

32. Asset Excellence: An Approach to Reinvent Yourself
Human Excellence Representation
About the human, the foundation of journey
Delivered by Customer
Deployed by Customer
Acquired by Customer
Potential
Delivered by Organization
Deployed by Organization
Acquired by Organization
Developing Self
AXELL – Asset Excellence Model

33. Asset Excellence: An Approach to Reinvent Yourself
Resource Excellence
Resource excellence is about achieving a high
level of performance for resources exceeding
normal expectations or meeting what can be
achieved in excess of the norm outperforming
other similar resources
Definition: a source of aid or support that may
be drawn upon when needed
AXELL – Asset Excellence Model

34. Asset Excellence: An Approach to Reinvent Yourself
Leveraging Resources
Financial Capital
Plant
Tangible
Resources Equipment
Inventory
Resources
Brand
Intellectual Property
In-tangible
Knowledge
Resources
Innovation
Value Chain Position
Core Competencies
AXELL – Asset Excellence Model

35. Asset Excellence: An Approach to Reinvent Yourself
Hierarchy of Resources
Core competences
Assets
Competences
Capabilities
Skills
Resources
AXELL – Asset Excellence Model

36. Asset Excellence: An Approach to Reinvent Yourself
Transformation of Resource into Assets
Competitive implication
Test
Does it allow to meet sustained Value by itself does not
Valuable? convey an advantage
competitive advantage
Valuable and rare resources
Is it scarce relative to
Rare? are not permanent, the
demand? Or, is it widely
advantage is temporary
possessed by competitors?
Inimitable
Valuable, rare, in-imitate or
How difficult is it for
non-substitute resources
competitors to either imitate
Non-
provide the potential for SCA
or substitute with other
Substitutable
AXELL – Asset Excellence Model

37. Asset Excellence: An Approach to Reinvent Yourself
Resource Excellence Representation
About Identifying assets that help in the journey
Delivered by Customer
Deployed by Customer
Acquired by Customer
Potential
Delivered by Organization
Deployed by Organization
Acquired by Organization
Developing Self
AXELL – Asset Excellence Model

38. Asset Excellence: An Approach to Reinvent Yourself
Process Excellence
Process excellence is about achieving a high level
of performance of processes exceeding normal
expectations or meeting what can be achieved in
excess of the norm outperforming other similar
processes
Definition: subject to a treatment, with the aim
of readying for some purpose, improving, or
remedying a condition
AXELL – Asset Excellence Model

39. Asset Excellence: An Approach to Reinvent Yourself
Process Excellence Representation
About identifying the paths for the assets
Delivered by Customer
Deployed by Customer
Acquired by Customer
Potential
Delivered by Organization
Deployed by Organization
Acquired by Organization
Developing Self
AXELL – Asset Excellence Model

40. Asset Excellence: An Approach to Reinvent Yourself
Product/ Service Excellence
Product excellence is about achieving a high level
of performance of products exceeding normal
expectations or meeting what can be achieved in
excess of the norm outperforming other similar
products
Define: an artifact that has been created by
someone or some process
AXELL – Asset Excellence Model

41. Asset Excellence: An Approach to Reinvent Yourself
Product Excellence Representation
About the artifacts we receive in the journey
Delivered by Customer
Deployed by Customer
Acquired by Customer
Potential
Delivered by Organization
Deployed by Organization
Acquired by Organization
Developing Self
AXELL – Asset Excellence Model

42. Asset Excellence: An Approach to Reinvent Yourself
Limiting Human
You will not go there
You come here
Natural Human
You are here
AXELL – Asset Excellence Model

43. Asset Excellence: An Approach to Reinvent Yourself
Limited Product/ Service
SPARK 4
SPARK 3
SPARK 2
SPARK 1
AXELL – Asset Excellence Model

44. Asset Excellence: An Approach to Reinvent Yourself
Next Levels of Journey
New
Product
New Process
New Asset
Product
Process
Asset
Human
AXELL – Asset Excellence Model

45. Asset Excellence: An Approach to Reinvent Yourself
Competitive Advantage 1
Customer advantage 1 is about achieving a high
level of performance of customer assets exceeding
normal expectations or meeting what can be
achieved in excess of the norm outperforming
other similar customer assets
AXELL – Asset Excellence Model

46. Asset Excellence: An Approach to Reinvent Yourself
Competitive Advantage 1 Representation
About influencing the customer assets
Delivered by Customer
Deployed by Customer
Acquired by Customer
Potential
Delivered by Organization
Deployed by Organization
Acquired by Organization
Developing Self
AXELL – Asset Excellence Model

47. Asset Excellence: An Approach to Reinvent Yourself
Competitive Advantage 2
Customer advantage 2 is about achieving a high
level of performance of customer processes
exceeding normal expectations or meeting what
can be achieved in excess of the norm
outperforming other similar customer processes
AXELL – Asset Excellence Model

48. Asset Excellence: An Approach to Reinvent Yourself
Competitive Advantage 2 Representation
About influencing the customer processes
Delivered by Customer
Deployed by Customer
Acquired by Customer
Potential
Delivered by Organization
Deployed by Organization
Acquired by Organization
Developing Self
AXELL – Asset Excellence Model

49. Asset Excellence: An Approach to Reinvent Yourself
Competitive Advantage 3
Customer advantage 3 is about achieving a high
level of performance of customer products
exceeding normal expectations or meeting what
can be achieved in excess of the norm
outperforming other similar customer products
AXELL – Asset Excellence Model

50. Asset Excellence: An Approach to Reinvent Yourself
Competitive Advantage 3 Representation
About influencing the customer products
Delivered by Customer
Deployed by Customer
Acquired by Customer
Potential
Delivered by Organization
Deployed by Organization
Acquired by Organization
Developing Self
AXELL – Asset Excellence Model

51. Asset Excellence: An Approach to Reinvent Yourself
Sparks leading to Potential Building
Potential 7
Potential 6
Potential 5
Potential 4
Potential 3
Competitive Advantage 3
Potential 2 Competitive Advantage 2
Potential 1 Competitive Advantage 1
Product Excellence
Process Excellence
Asset Excellence
Human Excellence
AXELL – Asset Excellence Model

52. Asset Excellence: An Approach to Reinvent Yourself
AXELL – Strategic Perspective
CA: Competitive Advantage
Spark7
Process Innovation
Product Innovation
Intellectual Human
Asset Innovation
Spark6
Spark5
Spark4 Customer Products
Operational Human
Spark3 Customer Processes
Customer Assets
Spark2
Organizational Human Relational Human
Spark1
AXELL – Asset Excellence Model

53. Asset Excellence: An Approach to Reinvent Yourself
Blocks - Available Weapons
3
1 2 5
4
Operational Human
Organizational Organizational
Knowledge Service
Intelligent Human
Thinking Human
12 13
7 8 9
6 11 14
Relational Human
Customer
10 Customer
Services
Knowledge
Asset Innovation Customer Asset
Process Innovation Customer Process
Product Innovation Customer Products
AXELL – Asset Excellence Model

54. Asset Excellence: An Approach to Reinvent Yourself
Blocks Details
There are total 14 component blocks and 7 Spark Blocks;
Total Components: 140
Comp. No. of Comp. No. of Spark No. of
Block No. Components Block No. Components Block No. Components
1 3 8 6 S1 1
2 3 9 9 S2 2
3 7 10 9 S3 3
4 7 11 12 S4 4
5 3 12 12 S5 5
6 3 13 16 S6 6
7 6 14 16 S7 7
AXELL – Asset Excellence Model

55. Asset Excellence: An Approach to Reinvent Yourself
Steps Summary
Total no. of
Steps Block No.
Components
1 Pre-requisites 1,2 6
2 Spark S1 1
3 Pre-requisites 3,4 14
4 Spark S2,S2,S4 9
5 Pre-requisites
5,6,7,8,9,10,1 92
1,12,13,14
S5,S6,S7 18
6 Spark
AXELL – Asset Excellence Model

56. Asset Excellence: An Approach to Reinvent Yourself
Step 1 – Create Block 1
Spa
rk7
Process Innovation
Product Innovation
Intellectual Human
Asset Innovation
Spa
rk6
Spa
rk5
Spa Customer Products
rk4
Operational Human
Spa Customer Processes
rk3
Customer Assets
Spa
rk2
Organizational Human Relational Human
Spa
rk1
Thinking Human Who uses his mind to consider
something carefully
AXELL – Asset Excellence Model

57. Asset Excellence: An Approach to Reinvent Yourself
Step 2 – Create Block 2
Spa
rk7
Process Innovation
Product Innovation
Intellectual Human
Asset Innovation
Spa
rk6
Spa
rk5
Spa Customer Products
rk4
Operational Human
Spa Customer Processes
rk3
Customer Assets
Spa
rk2
Organizational Human Relational Human
Spa
rk1
Operational Human Who adopts series of actions for
achieving a result
AXELL – Asset Excellence Model

58. Asset Excellence: An Approach to Reinvent Yourself
Spark S1
Spa
rk7
Process Innovation
Product Innovation
Intellectual Human
Asset Innovation
Spa
rk6
Spa
rk5
Spa Customer Products
rk4
Operational Human
Spa Customer Processes
rk3
Customer Assets
Spa
rk2
Organizational Human Relational Human
Spa
rk1
Potential 1 Develops self for the journey
AXELL – Asset Excellence Model

59. Asset Excellence: An Approach to Reinvent Yourself
Step 3 – Create Block 3
Spa
rk7
Process Innovation
Product Innovation
Intellectual Human
Asset Innovation
Spa
rk6
Spa
rk5
Spa Customer Products
rk4
Operational Human
Spa Customer Processes
rk3
Customer Assets
Spa
rk2
Organizational Human Relational Human
Spa
rk1
Possesses expertise, and skills
Organizational
through experience; understanding
Knowledge
the value of the organization
AXELL – Asset Excellence Model

60. Asset Excellence: An Approach to Reinvent Yourself
Step 4 – Create Block 4
Spa
rk7
Process Innovation
Product Innovation
Intellectual Human
Asset Innovation
Spa
rk6
Spa
rk5
Spa Customer Products
rk4
Operational Human
Spa Customer Processes
rk3
Customer Assets
Spa
rk2
Organizational Human Relational Human
Spa
rk1
Organizational Offers product or service to a market
Service that might satisfy a want or need
AXELL – Asset Excellence Model

61. Asset Excellence: An Approach to Reinvent Yourself
Spark S2
Spa
rk7
Process Innovation
Product Innovation
Intellectual Human
Asset Innovation
Spa
rk6
Spa
rk5
Spa Customer Products
rk4
Operational Human
Spa Customer Processes
rk3
Customer Assets
Spa
rk2
Organizational Human Relational Human
Spa
rk1
Potential 2 Is acquired by the organization
as a resource
AXELL – Asset Excellence Model

62. Asset Excellence: An Approach to Reinvent Yourself
Spark S3
Spa
rk7
Process Innovation
Product Innovation
Intellectual Human
Asset Innovation
Spa
rk6
Spa
rk5
Spa Customer Products
rk4
Operational Human
Spa Customer Processes
rk3
Customer Assets
Spa
rk2
Organizational Human Relational Human
Spa
rk1
Is deployed by the
Potential 3
organization in process
AXELL – Asset Excellence Model

63. Asset Excellence: An Approach to Reinvent Yourself
Spark S4
Spa
rk7
Process Innovation
Product Innovation
Intellectual Human
Asset Innovation
Spa
rk6
Spa
rk5
Spa Customer Products
rk4
Operational Human
Spa Customer Processes
rk3
Customer Assets
Spa
rk2
Organizational Human Relational Human
Spa
rk1
Potential 4 Is delivered to the customer in
product or service
AXELL – Asset Excellence Model

64. Asset Excellence: An Approach to Reinvent Yourself
Step 5 – Create Block 5
Spa
rk7
Process Innovation
Product Innovation
Intellectual Human
Asset Innovation
Spa
rk6
Spa
rk5
Spa Customer Products
rk4
Operational Human
Spa Customer Processes
rk3
Customer Assets
Spa
rk2
Organizational Human Relational Human
Spa
rk1
Intelligent Human
Possesses mind with many related abilities
AXELL – Asset Excellence Model

65. Asset Excellence: An Approach to Reinvent Yourself
Step 6 – Create Block 6
Spa
rk7
Process Innovation
Product Innovation
Intellectual Human
Asset Innovation
Spa
rk6
Spa
rk5
Spa Customer Products
rk4
Operational Human
Spa Customer Processes
rk3
Customer Assets
Spa
rk2
Organizational Human Relational Human
Spa
rk1
Relational Human
Possesses ability to associate with others
AXELL – Asset Excellence Model

66. Asset Excellence: An Approach to Reinvent Yourself
Step 7 – Create Block 7
Spa
rk7
Process Innovation
Product Innovation
Intellectual Human
Asset Innovation
Spa
rk6
Spa
rk5
Spa Customer Products
rk4
Operational Human
Spa Customer Processes
rk3
Customer Assets
Spa
rk2
Organizational Human Relational Human
Spa
rk1
Asset Innovation
Brings new assets to work environment
AXELL – Asset Excellence Model

67. Asset Excellence: An Approach to Reinvent Yourself
Step 8 – Create Block 8
Spa
rk7
Process Innovation
Product Innovation
Intellectual Human
Asset Innovation
Spa
rk6
Spa
rk5
Spa Customer Products
rk4
Operational Human
Spa Customer Processes
rk3
Customer Assets
Spa
rk2
Organizational Human Relational Human
Spa
rk1
Customer Asset
Brings new understanding of customer assets
AXELL – Asset Excellence Model

68. Asset Excellence: An Approach to Reinvent Yourself
Step 9 – Create Block 9
Spa
rk7
Process Innovation
Product Innovation
Intellectual Human
Asset Innovation
Spa
rk6
Spa
rk5
Spa Customer Products
rk4
Operational Human
Spa Customer Processes
rk3
Customer Assets
Spa
rk2
Organizational Human Relational Human
Spa
rk1
Process Innovation
Brings new processes to work environment
AXELL – Asset Excellence Model

69. Asset Excellence: An Approach to Reinvent Yourself
Step 10 – Create Block 10
Spa
rk7
Process Innovation
Product Innovation
Intellectual Human
Asset Innovation
Spa
rk6
Spa
rk5
Spa Customer Products
rk4
Operational Human
Spa Customer Processes
rk3
Customer Assets
Spa
rk2
Organizational Human Relational Human
Spa
rk1
Customer Process
Brings new understanding of customer process
AXELL – Asset Excellence Model

70. Asset Excellence: An Approach to Reinvent Yourself
Step 11 – Create Block 11
Spa
rk7
Process Innovation
Product Innovation
Intellectual Human
Asset Innovation
Spa
rk6
Spa
rk5
Spa Customer Products
rk4
Operational Human
Spa Customer Processes
rk3
Customer Assets
Spa
rk2
Organizational Human Relational Human
Spa
rk1
Product Innovation
Brings new products to work environment
AXELL – Asset Excellence Model

71. Asset Excellence: An Approach to Reinvent Yourself
Step 12 – Create Block 12
Spa
rk7
Process Innovation
Product Innovation
Intellectual Human
Asset Innovation
Spa
rk6
Spa
rk5
Spa Customer Products
rk4
Operational Human
Spa Customer Processes
rk3
Customer Assets
Spa
rk2
Organizational Human Relational Human
Spa
rk1
Customer Product
Brings new understanding of customer products
AXELL – Asset Excellence Model

72. Asset Excellence: An Approach to Reinvent Yourself
Step 13 – Create Block 13
Spa
rk7
Process Innovation
Product Innovation
Intellectual Human
Asset Innovation
Spa
rk6
Spa
rk5
Spa Customer Products
rk4
Operational Human
Spa Customer Processes
rk3
Customer Assets
Spa
rk2
Organizational Human Relational Human
Spa
rk1
Customer Knowledge
Creates new customer knowledge
AXELL – Asset Excellence Model

73. Asset Excellence: An Approach to Reinvent Yourself
Step 14 – Create Block 14
Spa
rk7
Process Innovation
Product Innovation
Intellectual Human
Asset Innovation
Spa
rk6
Spa
rk5
Spa Customer Products
rk4
Operational Human
Spa Customer Processes
rk3
Customer Assets
Spa
rk2
Organizational Human Relational Human
Spa
rk1
Customer Service
Develops new customer service
AXELL – Asset Excellence Model

74. Asset Excellence: An Approach to Reinvent Yourself
Spark S5
Spa
rk7
Process Innovation
Product Innovation
Intellectual Human
Asset Innovation
Spa
rk6
Spa
rk5
Spa Customer Products
rk4
Operational Human
Spa Customer Processes
rk3
Customer Assets
Spa
rk2
Organizational Human Relational Human
Spa
rk1
Potential 5
Is acquired by customer as an asset
AXELL – Asset Excellence Model

75. Asset Excellence: An Approach to Reinvent Yourself
Spark S6
Spa
rk7
Process Innovation
Product Innovation
Intellectual Human
Asset Innovation
Spa
rk6
Spa
rk5
Spa Customer Products
rk4
Operational Human
Spa Customer Processes
rk3
Customer Assets
Spa
rk2
Organizational Human Relational Human
Spa
rk1
Potential 6
Is deployed by customer in process
AXELL – Asset Excellence Model

76. Asset Excellence: An Approach to Reinvent Yourself
Spark S7
Spa
rk7
Process Innovation
Product Innovation
Intellectual Human
Asset Innovation
Spa
rk6
Spa
rk5
Spa Customer Products
rk4
Operational Human
Spa Customer Processes
rk3
Customer Assets
Spa
rk2
Organizational Human Relational Human
Spa
rk1
Potential 7
Is delivered by the customer in product/ service
AXELL – Asset Excellence Model

77. Asset Excellence: An Approach to Reinvent Yourself
“There is no disgrace in not being able to
reach for the stars, but it is indeed
disgraceful having no start to reach for”
- Dr. A P J Abdul Kalam
AXELL – Asset Excellence Model

78. Asset Excellence: An Approach to Reinvent Yourself
Part 1: http://www.slideshare.net/chinsar/axell2009-part1
Part 2: http://www.slideshare.net/chinsar/axell2009-part2
Part 3: http://www.slideshare.net/chinsar/axell2009-part3
AXELL 3D: http://www.slideshare.net/chinsar/axell-3D
My Website: www.assetexcellence.com
My Network: www.linkedin.com/in/AXELL
Email: chinmoy.sarkar@yahoo.com
AXELL – Asset Excellence Model

79. Asset Excellence: An Approach to Reinvent Yourself
Thank You
For any clarifications, write to:
axellmodel@gmail.com
AXELL – Asset Excellence Model