Many organizations focus on Digital Transformation as a key to success. There seems to be a belief that “Once we become fully digital, the transformation is complete”. However, the reality of today will not be the leading solution of tomorrow. This talk will focus on the reasons why it’s not about digital transformation, rather, it’s about building organizations that can support constant transformation -in culture, in working models, in strategic thinking, and in mindset.

1. Transformation
is not digital,
it’s constant
Ayal Levin
March, 2018

2. Shalom Y’all!
I’m Ayal
Strategic Design Director, Designit TLV
Austin native
Live, work & play in TLV

3. NYC
MED
LON
MAD
BCN
MUN
STO
OSL
CPH
TLV
AAR
BER
TYO
LIM
SF
MIA
16
Offices
550
Employees
We’re a strategic design firm, working
with ambitious partners to create high-
impact products, services, systems and
spaces – that people love.
We are Designit
and we are global.
3

4. We believe everything can
and should be designed.
And everything we design
should matter.
Products, services, systems
and spaces – that people love.
Because what matters
to people, matters to business.

5. Experience Design
We design meaningful products,
services, systems and spaces.
From small projects to large
scale transformations, we
improve the way people live,
work, and do business.
Organization Design
We teach and develop design-
driven mindsets within
organizations to increase profit,
spark innovation and help
leaders transform their business
from the inside.
Venture Design
We help clients of all sizes
identify, launch, brand and scale
new businesses, disrupting
industries & creating new
revenue streams.
What
we do

6. A personal story
about a loan.

7. We needed a $25,000 loan
to renovate our apartment

8. Mobile-first

9. Mobile-first
8.99% APR
😕

10. Desktop double check
8.99% APR
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11. Desktop double check
8.99% APR
😕
7.74% APR
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12. Time to call the bank
8.99% APR
😕
7.74% APR
"

13. Time to call the bank
8.99% APR
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7.74% APR
"
6.3% APR
😩

14. Visit to the branch
8.99% APR
😕
7.74% APR
"
6.3% APR
😩

15. Angry at the banker
7.74% APR
😡
8.99% APR
😕
7.74% APR
"
6.3% APR
😩

16. Speak with the manager
7.74% APR
3.5% APR
😵
8.99% APR
😕
7.74% APR
"
6.3% APR
😩

17. I hate my bank
I hate my bank
I hate my bank
I’m locked into my bank
7.74% APR
3.5% APR
😵
8.99% APR
😕
7.74% APR
"
6.3% APR
😩

18. The problem isn’t about a
single touchpoint.
They have a great digital
solution.
The problem is different
experiences at every
touchpoint.
😐

19. The goal should be to
create a seamless,
human-centered
service experience.
😌

20. Today, many organizations are
focusing on “Digital Transformation”
as a key to success in our ever-
changing world.

21. Strategic plans are
built around
“shifting to digital”
• Channel conversion
• Digitize products & services
• Integrate new technologies
• Optimize & leverage existing assets (data, IT, etc.)

22. There’s a built-in thesis that
“Once we become fully digital,
the transformation is complete”

23. Over 80% of
digital transformation
projects fail.
Sources: Genpact, 2016; Forbes, 2017

24. The main reasons for failure:
Sources: Genpact, 2016; Forbes, 2017; Wipro Digital, 2017
People Process Purpose Culture

25. Our reality is complex.
The rate of change is non-linear,
and digital transformation is not
necessarily the end solution.
For consumers
For employees
For organizations

26. People aren’t
“digital”.
They live in
their reality.
And reality means the ability to do
anything, anywhere, anytime.
By click, by swipe, by voice, by request…
At home, in store, by car, by plane…

27. Employees
aren’t “digital”
by design.
They have updated expectations, needs &
skills suited for today’s market reality.
The reality is that today’s employees seek
flexibility, empowerment and ongoing
talent development.

28. They need to succeed in the changing
reality.
Great organizations are built around
shared purpose, successful culture,
and adaptive processes.
Organizations
aren’t “digital”
or “non-digital”

29. Today’s leading
technology is
not tomorrow’s
Today everything is mobile & digital,
tomorrow it will be AI, bio-engineering,
and after that - who knows?

30. The biggest threat to business
today, is not digital technologies
or increased competition.
It’s loss of relevance and inability
to adapt to change.

31. “We always overestimate
what we can do in two years,
and we underestimate what
we can do in ten years.“
Bill Gates/Mark Zuckerberg

32. That’s why it’s
not about digital
transformation.

33. It’s about constant
transformation.
Photo by Jeremy Bishop

34. Constant
transformation
means
Staying relevant Adopting change Driven by purpose

35. Photo by Callison RTKL
• User-centered working
methodology
• Co-creation
• Visual interaction
• Iterative approach
Reference:
Capital One Bank
adopting design thinking.
Stay relevant
-
Outside-in,
design-driven
organization

36. • Retrain
• Personal
development plans
• Octopuses
Reference:
AT&T workforce 2020
initiative.
Stay relevant
-
Inside-out
Talent
development

37. “We aim to make mistakes faster
than anyone else”
Daniel Ek
• Empower teams &
individuals
• Allow for mistakes
• Encourage innovation
Reference:
Spotify company culture
towards failure.
Adopt change
-
Culture &
mindset

38. Founded 1994
Online book retailer
Online “Walmart”
Technology Co.
Content creator
Superstore
Founded 2009
Black Car Service
Ride Sharing
Delivery & transportation
Mobility
Data as a service
Founded 2004
Social Network
Media platform
Marketplace
Building Communities
Adopt change
-
Iterative
strategies
Today’s most successful
companies challenge and
optimize their strategies on
an ongoing basis.

39. • Vision
• Walk the talk
• Give meaning to
employees and your work
Reference:
Designit mission statement
Purpose
driven
-
Shared values

40. MVT -
Minimum Viable
Transformation
For the individual

41. MVT -
Minimum Viable
Transformation
For the individual
Staying relevant Adopting change Driven by purpose

42. • Look around you - at your
own job, your own role,
your users, your
competitors
• Know your replacement -
and understand why they
might replace you
• Identity your advantages
MVT
Stay relevant
-
Date your
robot
Photo by Andy Kelly

43. • Get used to working
differently
• Adopt a changing mindset
• Try to work in a different
method, environment,
team, etc.,
MVT
Adopt change
-
Same task,
different
approach
Photo by Designit TLV

44. • Quarterly personal audit
• Articulate the answers to
yourself
• Communicate to your
surroundings why you’re
doing what you’re doing
MVT
Driven by
purpose
-
Ask yourself
(and answer)
Why?
Photo by Remy Baudouin

45. “It is always Day 1. Day 2 is stasis.
Followed by irrelevance. Followed by
excruciating, painful decline. Followed by
death. And that is why it is always Day 1.”
Jeff Bezos

46. 46
Ayal Levin
Strategic Design Director
ayal.levin@designit.com
Thank You!