2. Presented to : Miss Shahper Ahsan
Presented by : Ayesha Afzal Samad (9077)
Iqra university
3.
4. Color:
Is defined as "an attribute
of things that results
from the light they
reflect, transmit, or emit
in so far as this light
causes a visual sensation,
that depends on its
wavelengths".
5. Color Psychology :
“Is the study of hues as a determinant of human behavior”.
COLORS EFFECT PEOPLE :
• It affects all of our senses
• It can change our moods, thinking, performance, actions and cause
reactions.
• Marketers and advertisers are well-aware about utilizing color.
• Color is consistently used in an attempt to make people hungry,
encourage trust, feelings of calmness and in countless other ways.
6. Terminologies related to colors:
• Hue: Any si Hue : pure color
• Tint: hue + white
• Tone: hue + grey
Shades: hue + black
7. Types of color:
• Primary Colors: That can not be created by mixing other colors.
• Secondary Colors: These colors consist of two primary colors mixed
together.
• Tertiary Colors: Are made by mixing a primary color with an adjacent
secondary color.
8. The Psychological Effects of Color:
• While perceptions of color are somewhat subjective, there
are some color effects that have universal meaning.
Warm colors Cool colors
9. EFFECTIVENESS OF COLOR IN MARKETPLACE:
• There is no better proof of the effectiveness of color than the
marketplace, where it is a vital key in communicating a positive,
enticing and irresistible image for a product.
• Often called the silent salesperson, color must immediately attract
the consumer's eye.
10. Red:
• Stimulates a faster heartbeat and breathing.
• Symbolizes love, excitement and alert.
• Often used on caution and warning signs.
• Powerful emotion of passion, lust, energy, blood and war.
• Red gets noticed and attract attention and increase appetite.
11.
12. Yellow :
• Enhances concentration brightest color to the human eye.
• Speeds metabolism.
• Considered an optimistic, cheerful and energetic color.
• People lose their tempers more often in yellow rooms.
• It represents youth, fun, happiness, sunshine and other playful feelings.
13.
14. Green:
• Symbolizes nature, the color of peace, freshness and growth .
• Easiest color on the eye, calming and refreshing.
• Strong emotional correspondence with safety.
• Considered beneficial to the mind and body.
• Symbolizes trust, loyalty, wisdom, confidence, faith, and truth.
15.
16. Blue:
• Peaceful, calming, cold.
• It is one of the least appetizing, blue food is rare in nature.
• Is the overwhelming “favorite color”.
• Blue is the least “gender specific” color, having equal appeal to both men and
women.
• Symbolizes loyalty, trustworthy, dependable, and committed.
17.
18. Black:
• Associated with power, elegance, formality, death, evil, and mystery.
• A mysterious color associated with fear and the unknown facts.
• Usually has a negative connotation (blacklist, black humor, ‘black death’).
• Denotes strength and authority; it is considered to be a very formal
and prestigious color.
19. Pink:
• Pink provides feelings of caring, self-worth love, and acceptance.
• Denotes feelings of innocence and delicateness.
• Every variation of pink can be either stimulating or calming.
20.
21.
22. Conclusion:
Colors have power,, if we use our knowledge
of color psychology well, we can enjoy
massive success in our business, career and
personal life.
