Facts that you should know about UAE digital landscape

1. Consumer Insights with Ayesha Saeed
Did you know this about UAE?
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2. Consumer Insights with Ayesha Saeed
Per capita In total people from Population of the 20.1 per cent were
income of 208 nationalities UAE in 2009 stands Emiratis according
$54,430 are living in UAE at 6,000,0000 to 2005 census
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3. 1
Consumer Insights with Ayesha Saeed
UAE is the top ranking Arab state in terms of e-readiness.
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4. Did you know?
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3 out of 5 people have an internet access (Source: Internet world stats)
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5. Did you know?
Consumer Insights with Ayesha Saeed
More than 40% of UAE internet users are female, that implies almost all
women in UAE have internet access
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6. E-commerce in UAE to hit
Consumer Insights with Ayesha Saeed
$36bn by 2010
This is bigger than the whole
economy of Lebanon
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7. 1 in every 6 resident of UAE has a facebook
account, in total there are 840,000 Facebook users
in UAE
Consumer Insights with Ayesha Saeed
Youtube is the third most visited website in UAE
after Google and Yahoo
Some of the top community sites of UAE in order of
popularity are Facebook, Maktoob, Blogger,
Friendster, UAE women network
There are only 5000 twitterers in UAE, growing at
300% per quarter. This means by the end of 2010
we will have 1,200,000 twitterers
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8. Consumer Insights with Ayesha Saeed
5 The fifth highest ranking country in the world in terms of transactional
services
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9. And did you know this?
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UAE is a world leader in terms of mobile lines per
person, with almost 2 phones lines per person
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10. There were 1.5 million
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3G handsets in UAE in
2008
78% of mobile users in
UAE use some form of
mobile music service
The average lifespan of a
mobile handset in the
UAE is 2 years,
compared with a global
average of three years
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11. Consumer Insights with Ayesha Saeed
12 The top Arab state in the web-measure index which assesses the extent to
which governments are providing e-government policies, applications and
tools, and the 12th in the world.
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12. So what does this mean?
Consumer Insights with Ayesha Saeed
• I will leave you with few questions, instead of answers
– Is your organization, your employees, your backup system ready for e-
savvy and mobile addicted audience?
– Are you as a marketer ready for active listening?
– Have you developed a strategy to cope with the technology challenge
that is on our way?
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13. Consumer Insights with Ayesha Saeed
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