design concept for superfly transport

1. transportation finds you
Project by: Aynne Valencia
Created: 07/14/2010
Interaction Design, Summer 2010
San Francisco State University
Course Leader: Aynne Valencia

2. superfly conceptual design
About Superfly

3. superfly conceptual design
About Superfly
What is it?
Superfly allows your iPhone to become a beacon to find the nearest local transportation.
When you launch Superfly, your iPhone will locate the nearest buses, metros or subways in your area and also
find available taxi cabs that are in your vicinity.
You can set preferences to the direction, destination of preferred or regularly used spots or use the default finder
if you are somewhere new or unfamiliar.

4. superfly conceptual design
About Superfly
What is it?
Superfly allows your iPhone to become a beacon to find the nearest local transportation.
When you launch Superfly, your iPhone will locate the nearest buses, metros or subways in your area and also
find available taxi cabs that are in your vicinity.
You can set preferences to the direction, destination of preferred or regularly used spots or use the default finder
if you are somewhere new or unfamiliar.

5. superfly conceptual design
high level user flow
Public Transport
The system retrieves A list of public
geolocation data from transport options
iPhone and collects a that are available
list of local bus routing appear
info and metro/subways
User
selects
Taxi
If there is a Taxi User selects
around and its is Ping! and a Taxi is
free it will show up alerted that a potential
on the list. passenger is around
Ping!

6. superfly conceptual design
navigation and key screens
Buses Metro Taxi Cabs
Near Powell and Market in 10 minutes
5 Fulton J Church Yellow cab Ping!
Bus
56 Marinwood N Judah Desoto Cab Ping!
Metro/Subway
7-71 Haight T Sunnydale
Taxi
6 Parnassus SFO/Millbrae
Other
31 Balboa J Church
Get more Get more Refresh
Change Location Settings

7. Ping!
Ping!
A
B

8. Ping!
Ping is the system that
powers the taxi call. Ping!
Lets say that Superfly user
Scott wants to take a cabs
A
from work A to his home B
in his home city.
When Scott leaves work in
the evening, he selects Ping
cab, since the system
knows his home address it
notifies taxi companies
there is someone in the
vicinity needing a taxi.
Since the system knows
where Scott lives in relation
to where he is, it will give
preferential notice to cabs
going in direction Scott is B
heading

9. key screens and core interactions

10. superfly conceptual design
application model 0.0 Home Screen
Near Powell and Market in 10 minutes
Bus
Metro/Subway
Taxi
Settings and Functional Areas
Other
Change Location Settings
0.0 Home Screen

11. superfly Key Screens
Transport Lists
List View
Lists are displayed in order of arrival time. If user has selected a
preference for a destination in a particular direction (home or work
for example) it will be given higher ranking
A. List Item Behavior
View
A
J Church
On Select
B
J Church
B. Get More Behavior
Get more
Get more retrieves a list of 5 more public transportation results.

12. Thank You