3. "LOVATO BAKERY CAFÉ"
INTRODUCTION
OWNER AND PARTNERS
Main Founder: Nurul Azura binti Ahmad (General Manager)
Partners:
Nurul Syazwin binti Zakaria (Administration Manager)
Nor Siti Aisyah Binti Shoeb (Marketing Manager)
Nur Shamira Binti Abdul Manaf (Operation Manager)
Mardhiah Binti Muhamad Sham (Financial Manager)
4. INTRODUCTION
INTRODUCTION
INTRODUCTION
Nature of Business: Food Business
Form of Business: Partnership
Main Activity: Produce and Selling Cheese Tart
Flavor: Strawberry, Blueberry, Orange, Kiwi, Chocolate
Date of Establish : 20th March 2013
Business Address: LOVATO BAKERY CAFÉ No.4, Ground
Floor, Lorong Kolam Air Lama 1, 68000 Ampang, Selangor
Darul Ehsan
Contact Number: 03-5553433
E-mail: lovatobakerycafe@yahoo.com
Facebook: http://www.facebook.com/lovatobakerycafe
5. HISTORY
ABOUT THE COMPANY
At the beginning, we run a virtual business and we decided to
open a franchise because we got a good response from our
existing customers. At the time, we run the business by
ourself and we also hire 1 worker under Marketing Manager
and 9 workers under Operating Manager.
Our franchise provide:
Air conditioner
Electricity
Free Wi-Fi
8. INTRODUCTION
Lovato bakery café is a company selling only pastry good
which specialize in tarts. The reason we name our
company “Lovato bakery café” is because we operate in
a small shop located near office, residence and we sell
“mini” pastries. Everything we sell is linked to the word
“mini”.
9. Vision
To produce quality deserts to a consistently high standard.
Mission
1) We provide the best possible service to our customers that
meets or exceed their expectation.
2) We continually strive to meet higher standards inour
operations for the benefit of our staff and customers.
3) We also maintain a friendly, fair, and creative work
environment, which respects diversity, new ideas, and hard work.
Objective
1) To offer our customer the fresh desserts.
2) Achieve 99% customer satisfaction and develop repeat
3) customer base.
4) Create stable customers.
5) Increase dessert production to meet the required demand.
10. Schedule and Task Responsibilities
General Manager
The general manager’s responsibilities involve
supervision, public relations, marketing,
profitability and sales, service,
reporting,
capital requirements, and other
duties as
assigned by the board of
directors. The general
manager will maintain a
positive attitude that
promotes team
work within the cooperative and
a favorable image
of the cooperative.
Marketing Manager
Defined as the activities that are carried out
systematically to encourage and increase sale
of products/services as long as the activities
are in line with religious and ethical practices.
It is also maintaining customer, monitoring and
analyzing market trends and studying
11. Financial Manager
Financial managers control a organization's
assets, including its investments and cash, to
maximize their efficient use.
Operation Manager
The responsibilities of an operations Manager
involves the process of planning, designing, and
operating production systems and subsystems.
Administrative Manager
The administration of any business forms an
important base from which the business
routines are maintained and controlled.
14. Lovato Bakery Cafe twist is its
authenticity. By offering light and
sweet tastes of cheese tart with
different and variety flavor that is
prepared from premium ingredients
that contain real cheese benefits, it
is guaranteed to satisfy the most
discerning taste buds.
15. PRODUCT DESCRIPTION
Our company provide product such as dessert that is
mainly made up with cheese tart. This cheese tart
was combined with fruit topping to ensure that it
have its own specialty. This type of product are
already exists. So we make up a new ideas from the
existing product in the industry and came out with
our own product line and branding (LOVATO BAKERY
CAFE). Mainly, we follow up the hot trend and
lifestyles of peoples. Nowadays, most people want
something new and we are ready to improve and
develop more products to ensure that we manage to
fulfill our customer’s needs.
16. Product Features
• We offer varieties of flavor for cheese tart and
varieties of toppings. We also provide 5 type of
foods.
• TOPPING
• Chocolate
• Blueberries
• Strawberry
• Orange
• Kiwi
17. Targeted Market
• In Cheras there is 587,550 peoples living here
covering an area 59.31 km2. Gender of male is 82,582
peoples and female is 80,968 peoples.
• We have selected these two places because it has
high population of residency and they are places
where people are ready to spent money and shopped.
We have specifically chosen these strategic locations
for our product to be promoted and sell.
18. Geographic Segmentation
• Due to this segment, our company set up this
business on place with high populations which are the
centre of AMPANG cities where many people around
nation gather for many purpose. People who live in the
cities are more aware and educated about tastes,
therefore this place is strategic to do the business
along with the company vision. We target to getter
customer from Ampang around 20,036 peoples.
19. Demographic Segmentation
•
Age and Life-Cycle Stage
Our products are suitable for all age of
consumer which include from kids until
the elderly.
We target customer from
age 13-60 years old.
And also child
among 6-12 years old
20. Gender Segmentation
•
Since our products are favourite and healthy
food, we provide to all gender. Because our product is
suitable for all gender. Its provide suitable design
and taste of food for men and female. We had survey
that around Ampang we have 20,036 customers.
Gender
Population
Man
10008
Female
10028
21. Income Segmentation
•
Since our company located in town, so range of
income is more from middle-income group to highincome group. Price of our product is not so
expensive. So customer from lower-income group also
can purchase our product.
22. Psychographic Segmentation
•
Our products are basically for consumers which
consume healthy lifestyle and educated social
life. Those who love cheeses, fruits and sweets
and have high awareness toward health will be our
main target.
23. Market Size
• Market size refers to the total potential purchase of
the market. This includes purchase a competitor’s
product within the same market in order to identifies
their quality and price of their products.
BI Costumers
SALES/ANNUALLY (RM)
L.
1
Teenagers
600,000
2
Children
150,000
3
Adult and Older
350,000
TOTAL
1100,000
24.
25. COMPETITION
• After viewing the market, we find that we have three
competitor. The competitor is Nabe Bakery Café, Meor
Bakery and Just Lildaisy Bakery.
• Nabe Bakery Café :
This cafe in Ampang was bustling, filled with mostly
Korean patrons. We found out that Nabe Bakery Cafe
is manned by a Korean husband and wife team, and that
they use mainly ingredients imported from South Korea
for their cakes and breads. This company also offered
international food and trended now. But this company is
not satisfied our Asian customer which like to taste
something more unique but simple like cheese tart.
26. •
Meor Bakery :
Meor Bakery has a unique position within the
baked goods industry. They offered all type of
bread, muffin. Their company prefer order for the
ceremony. But their company did not have enough
qualities in making tasty cheese tart.
•Just Lildaisy :
This bakery good in making cake and bread. Their
more refer for event like party. This bakery not
provide cheese tart for the customer.
27. Market Share
market share before Lovato entering the market
BIL.
COMPANY
MARKET
SALES/ANNUALLY
SHARE
(RM)
1
Nabe Bakery Cafe
36%
396,000
2
Meor Bakery
32%
352,000
3
Just Lildaisy
32%
352,000
TOTAL
100%
1100,000
31. Sales Forecast
Sales Forecast For LOVATO BAKERY CAFE Year 2013
Month
Sales collection
January
RM90,000
February
RM85,000
March
RM92,000
April
RM91,000
May
RM87,000
June
RM95,000
July
RM89,000
August
RM95,000
September
RM95,000
October
RM93,000
November
RM90,000
December
RM98,000
Total
RM1100,000
33. Product
• LOVATO attributes are its ability to meet or exceed customer
expectations consistently, its speed in responding to customers
demand, and its anticipation of new customers. LOVATO want to
create some product that can create value to the customers and
give them satisfaction. LOVATO want make cheesetart that will
be named in the town. LOVATO trademark is “cheesetart best in
the town ever”
34. Packaging
• Some design and packaging that so attractive for
customer. Suitable for teatime, celebration, gift and
etc.
• Ours packaging is compatibility with the product,
processing and storage conditions
• product protection from chemical, physical and
biological sources of deterioration
• suitability for the intended final use of the product
(microwavable)
• ability to withstand the stresses of distribution
(won't degrade or break)
35.
36. Labelling
• Nutrition labelling refers to the standardized presentation of
the nutrient content of a food. Found on food labels under the
heading, "Nutrition Information", nutrition labeling includes
serving size in household units and nutrients per serving. Usually
energy (calories) protein, fat and carbohydrates are listed.
38. Quality
• Ours product is very qualified because of the
ingredients, mixing, attractiveness and tastes. We
had make cheese tart with quality and nutrition
ingredient. And we mixing it with favorite flavors. We
also make it look attractive and make it tastes that
everyone will love it.
39. Pricing
• LOVATO provide high quality speciality cheese tart
product that customized to its customer needs. The
value of product is reflected in its premium price
PRICE = COST PER UNIT + MARK-UP
=RM0.80 + ( 25% × RM0.80)
=RM0.80 + RM0.20
=RM1.00
40. DISTRIBUTION STRATEGY
• DIRECT TO CUSTOMER
LOVATO provide personal selling to the customers. Where
customer can directly deals with LOVATO to make purchasing.
Customer can make order via email, online and direct to counter
at LOVATO BAKERY CAFÉ, No. 4, Ground Floor, Lorong Kolam
Air Lama 1, 68000 Ampang. Customer also can make online order
in LOVATO facebook inbox, or emailing to
lovatobakery@yahoo.com
• LOVATO
CUSTOMERS
45. INTRODUCTION
• Objective of operation department is to provide
better quality of product, punctual to due date and
will make the customers satisfied towards our
product
• Main focus in operation management is to provide
diverse of healthy flavour in mini cheese tarts that
we produced and supply in high quality to fulfil our
customer needs and wants.
46. Process of Flow Chart
Measure flour, egg, butter, sugar, cream cheese, vanilla essence, etc.
Mix and blend ingredients
Ensure that the dough is of the right quality
The dough is formed into required shape
◦
The crust are baked at 90-110◦C for 20-25 minutes
Crust are taken out from the oven to cool
Crust of poor quality are separated/rejected
47. Crust are filled with fruits and cream cheese that has been prepared
earlier
◦
Tarts are baked at 90◦C for another 15 minutes
Tarts are taken out and packed into packages
The packages are inspected before being placed into boxes
The boxes are placed in the store before being distributed to the market
48. Material Requirement
List of materials required
INGREDIENT
Flour
Eggs
Caster Sugar
Icing Sugar
Vanilla Extract
Cream Cheese
Cocoa Powder
Butter
AMOUNT REQUIRED FOR 60
TARTS
290 gm
2 units
50 gm
50 gm
2 ml
250 gm
177 ml
170 gm
Bill of materials per unit
INGREDIENT
Flour
Eggs
Caster Sugar
Icing Sugar
Vanilla Extract
Cream Cheese
Cocoa Powder
Butter
AMOUNT REQUIRED/TARTS
5 gm
0.03 of an egg
0.83 gm
0.83 gm
0.03 ml
4.2 gm
2.95 ml
2.83 gm
49. Quantity of raw materials required
INGREDIENT
Flour
Eggs
Caster Sugar
Icing Sugar
Vanilla Extract
Cream Cheese
Cocoa Powder
Butter
AMOUNT REQUIRED/month
5 gm x 50,000 = 250,000 gm
0.03 of an egg x 50,000 = 1,500 gm
0.83 gm x 50,000 = 41,500 gm
0.83 gm x 50,000 = 41,500 gm
0.03 ml x 50,000 = 1,500 ml
4.2 gm x 50,000 = 210,000 gm
2.95 ml x 50,000 = 147,500 ml
2.83 gm x 50,000 = 141,500 gm
53. Operation Budget
Particular
Machine
requirement
Working capital
Fixed
Assets
RM 3,596
Raw materials
Carriage inward
and Duty
Salaries, EPF
and SOCSO
Operation
overhead
Pre-operation
and other
expenditure
Other
expenditure
Deposit (rent,
utilities, etc)
Business
Registration and
Licences
Insurance and
Road tax for
motor vehicle
Other preoperations
expenditure
Total
Monthly
Expenditure
Others
Total
RM 3,596
RM 545.40
RM 7,734
RM 7,734
RM 9,479.40
RM 9,479.40
RM1,200
RM 3,596
RM 545.40
RM 1,200
RM 19,058.80
RM 22,654.80
55. Introduction of financial plan
• A financial plan incorporation all financial data
derived from the operation budgets in example the
marketing, production or operation and
administration.
• Based on this financial data, projections are then
prepared via several pro forma statements, namely
cash flow, income (profit and loss) statement and
balance sheet.
• The importance of financial plan is
– To determine the size of investment
– To ensure that the initial capital is sufficient
– To identify and propose the relevant sources of
finance.
56. The process of developing a
financial plan
Step 1 : Gather all financial input
Step 2 : Prepare the project implementation
Step 3 : Prepare the sources of finance schedule
Step 4 : Prepare the pro forma cash flow statement
Step 5 : Prepare the pro forma income statement
Step 6 : Prepare the pro forma balance sheet
Step 7 : Perform financial analysis based on the above
pro forma statements
57. •
•
Project implementation cost
The table shows that project implementation cost for the production of
cheese tart. The fixed cost assets own by our company are equipment, office
furniture, and machine.
Total working capitals that cover administrative, marketing and operational
budget are RM 37,460. Cost for pre-operations and other expenditure are RM
5276.
Requirements
Cost
F
ixed Assets
Land & Building
Office Equipm ent
Signboard
Machine
W orking Capital
1
months
Adm inis trative
Marketing
Operations
Pre-Operations & Other Expenditure
Contingencies
5%
TOTAL
30,000
600
3,596
22,275
6,935
8,280
25,679
4,868
102,234
58. Source of Financing
The table show the source of finance for LOVATO BAKERY CAFÉ. The source of finance
come from a loan, hire-purchase and own contribution by each members of the company.
Requirements
Cost
Loan
Fixed Assets
HirePurchase
Own Contribution
Cash
Land & Building
Office Equipment
30,000
30,000
Signboard
600
600
Machine
3,596
3,596
Working
1
months
Capital
Administrative
Marketing
Operations
Pre-Operations & Other
Expenditure
Contingencies
5%
22,275
6,935
8,280
25,679
20,403
22,275
6,935
8,280
5,276
4,868
50
4,818
TOTAL
102,234
20,454
81,780
Existing F.
Assets
