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User-centric design for

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User-centric design for

  1. 1. User centric approach for<br />Brian Hsi<br />CTTAB Board Member<br />Civic Engagement Committee Chair<br />
  2. 2. What’s next for<br /><ul><li>Even with great progress and well deserved accolades, many opportunities exist to address what people want from (see needs from 2009 Tech Indicators report, excerpted in Appendix)
  3. 3. CTTAB is in favor of revamping to be more user centric while meeting city needs (external examples in Appendix)
  4. 4. CTTAB can work with the Seattle community, the mayor, the council, and the city staff to identify more specific requirements for revamping online resources for the public as desired</li></li></ul><li>appendix<br />
  5. 5. observations<br />Equal weight given to headings.<br /><ul><li>What do you want people to do?
  6. 6. Who is the audience?
  7. 7. Potentially make things visually distinct like Louisville, KY site?</li></ul>Visually appealing pictures do not relate to other site content, missing an opportunity to focus user attention<br />Unknown. How much do people scroll down the list and click on the other items?<br />Unknown. How much do people click on the other tabs and click through to a piece of content?<br />What is the relevance of listing weather on<br />1<br />1<br />2<br />3<br />2<br />4<br />3<br />5<br />4<br />General observations:<br /><ul><li>Gaps exist from stated user needs. E.g. transportation and preparedness information
  8. 8. Does not appear that either user or City specific needs are prioritized on the site</li></ul>5<br />Accessed 8/26/2011<br />
  9. 9. Not currently met<br />Needs identified in 2009 Seattle Tech Survey Technical Report<br />
  10. 10. example of search centric design<br />
  11. 11. Louisville example of providing timely information prioritized for site visitors<br />
  12. 12. example of clear call to actions<br />