1. Company
Profile
BTL | Advertising | Event | Activation | PR Agency
www.essentialconcepts.com.pk

2. www.essentialconcepts.com.pk

3. Who we are?
Essential Concepts is a fully-integrated media and
communications company offering services in design,
events, branded productions, digital advertising &
marketing (interactive) and public relations. We
understand brands, markets and the media making us your
'Ideal Medium for Brands'.
We are the only company in Pakistan to be complete in all
aspects which can find that perfect connection between
your products and customers on a 360 platform.

4. Our Approach
Since inception, Essential Concepts has been delivering strategic marketing
opportunities to major corporate clients and the industry's leading brands.
Our philosophy has always been that we are the essential medium for your
brand and we have proven it in our relentless pursuit of success for our clients.
we consult, create and implement around our clients needs, whether they be
to build brand awareness, brand enhancement or to actively engage and build
dialogue with their consumers. Our solutions reach out to your target
audience right where they live, work or recreate.

5. …the year was 2008
Planet Earth was facing the toughest recession history
Scientists fought to find better cures
Economists came up with spanking new theories
Film makers struggled for Grammies & Oscars
…and a group of people with a passion for brands & a knack of
creativity decided to redesign & refurnish the concept of
advertising!
Company Formation

6. Stand out from the crowd
with a unique positioning
in the market
Ensures proper visibility
in all necessary media
Reach out effectively to
its core Target Group
Maintain top of the
mind recall with the
precise
communications
Build itself as a strong
identity that connotes a
value…
Our Focus

7. OUR CORE SERVICES
Creative Strategy
Events & Activation
Media Planning
Account Planning
Creative Stewardship
Market Research
Social Communication
Strategic Planning
Graphic Design
Brand Building
Brand Architecture
Corporate & Brand Identity
Brand Positioning
Public Relations
Copy & Design Consultation
360 Brand Custodianship
So, a partnership with Essential Concepts we can offer your Brand…
Large Format Digital Printing
Give Away Items
Media Monitoring

8. Quetta (Branch Office)
Office # 1, First Floor
Al- Madina Plaza,
Art School Road
Karachi (Branch Office)
C-62. Phase 1,
Defense View,
Karachi
Islamabad (Head Office)
F-11 Markaz, Select Centre,
2nd Floor, Suite # 15
Tel: +92-51-2111455
Lahore ( Branch Office)
Samnabad More,
Lahore

9. Board of
Directors
Chief
Executive
Officer
Regional
Director
(North)
HEAD
OFFICE
Account Director
Asst. Account
Director
Operations /
Execution Team
Manager Client
Executive
Client Service
Executive
Creative/Art
Director
Media
Productions
PR & Events
BTL / Activations
R & D
Finance Director
Finance
Executive(Region
al)
Regional
Director
(South)
Account
Director
Asst.
Account
Director
Manager
Client
Executive
Client
Service
Executive
Operations/Exe
cutions TeamFinance
Executive(Re
gional)
BTL/Activations
Liaison
Regional
Director
(Central)
Account
Director
Asst.
Account
Director
Manager
Client
Executive
Client
Service
Executive
Operations/Executi
ons TeamFinance
Executive(Re
gional)
BTL/Activations
Liaison

10. Our Global Network
Italy
Canada
Spain
USA

11. Strategic Alliance

12. Our Clients

13. Our Clients

14. Our Clients

15. Government
Registration
& NTN

16. Testimonials

20. Head Office : Suite # 15,16 , 2nd Floor, Select Center, F11 Markaz Islamabad
• Karachi
• Lahore
• Islamabad
To know more about us, kindly visit our website
www.essentialconcepts.com.pk