1. Target Audience
Lesson 3

2. Lesson Goals
 Know how to identify the target audience of a product.
 Understand implications of designing for an audience.
 Be able to explain how product can influence audience.
LO2 – Understand the relationship between media products & audience
P1
Learners analyse the demographics of the target audience for
their chosen media product. You will identify the audience’s:
• Gender
• Age
• Lifestyle
• Spending Power

3. What are demographics?
Think of where you’ve heard the term before...

4. Target Audience
 Demographics - Relating to the typical group of people who will make up
the target audience e.g. the average people in the group.
 We can review the demographics of the audience by analysing:
 Gender – Male or female?
 Age – Typically a range such as 11-16 or over 65.
 Lifestyle – What type of things are they interested in?
 Spending Power – Disposable income or tight budgets?
Understand relationship of elements
Know how to analyse a product
#product #critical
#review

5. Paperman was created by Walt Disney as a
short animated film with a very wide target
audience in mind.
 Gender – Suitable for either gender but
would appeal to female audience more
due to ‘love story’ nature of plot.
 Age – Older than your typical animated
film due to the more adult themed
storyline. Would appeal to those aged 15
and older, probably to the age of around
30 as it would still be entertaining. The
soundtrack would appeal more to the
older end of the audience.
Case Study
Understand relationship of elements
Know how to analyse a product
#product #critical
#review

6. Case Study
 Lifestyle – Those who would like to be
entertained, maybe interested in fiction
books, storytelling or TV series. The short
film would appeal to those who enjoy the
classic films and are maybe interested in
vintage/retro styles.
 Spending Power – Paperman could appeal
to any audience regardless of spending
power. Those aged between 15-19 would
have little spending power but this film is a
free broadcast and therefore appropriate
for them. The older end of the target
audience would have more spending
available but it’s unnecessary in this case.
Understand relationship of elements
Know how to analyse a product
#product #critical
#review

7. Your Task
 Analyse demographics of your target
audience for your product explaining
the relationship between each:
 Gender
 Age
 Lifestyle
 Spending Power
 Answer the following in detail:
 What aspects of the product would
appeal to the target audience?
 What would influence the audience into
using the product? #product #critical
#review
Understand relationship of elements
Know how to analyse a product
Distinction